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  • All HBS Web  (523)
    • News  (228)
    • Research  (235)
    • Events  (4)
    • Multimedia  (8)
  • Faculty Publications  (110)

Show Results For

  • All HBS Web  (523)
    • News  (228)
    • Research  (235)
    • Events  (4)
    • Multimedia  (8)
  • Faculty Publications  (110)
← Page 8 of 523 Results →
  • April 1990 (Revised January 1993)
  • Case

Ad Council's AIDS Campaign (A): Advertising Strategy

By: V. Kasturi Rangan and Janet Montgomery
Ad Council wished to run an educational campaign aimed at preventing the spread of AIDS. They were challenged to find acceptable ways to address this very sensitive subject matter--ways that the media and the public would approve. One of the big challenges was to make... View Details
Keywords: Advertising; Goals and Objectives; Social Marketing; Corporate Social Responsibility and Impact; Success; Problems and Challenges; Social Issues; Health Industry
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Rangan, V. Kasturi, and Janet Montgomery. "Ad Council's AIDS Campaign (A): Advertising Strategy." Harvard Business School Case 590-105, April 1990. (Revised January 1993.)
  • 27 Apr 2022
  • News

Healthy (and Unhealthy) Coping Strategies for Anxious Times

  • 26 Sep 2017
  • News

The Industry That Treats Its Customers Worse Than Any Other

  • 26 Mar 2020
  • News

Real Leaders: Oprah Winfrey and the Power of Empathy

  • 04 Nov 2015
  • News

In Mobile Advertising, Timing Is Everything

  • 02 Dec 2016
  • News

Why We Are So Careless with the Things We Own?

  • 08 Aug 2011
  • News

Summer Venture in Management Program Offers Insights into Harvard MBA Experience

    The Peacemaker's Code

    - WINNER OF THE "NATIONAL INDIE EXCELLENCE AWARD" FOR BEST SCIENCE FICTION (2021).
    - Currently in development as a TV Series.

    The book's many themes—war & peace, history, strategy, negotiation, leadership,... View Details

      Dealmaking

      Informed by meticulous research, field experience, and classroom-tested strategies, Dealmaking offers essential insights for anyone involved in buying or selling everything from cars to corporations. Leading business scholar Guhan Subramanian provides a lively... View Details
      • November 2021 (Revised April 2022)
      • Case

      EbonyLife Media (A)

      By: Andy Wu, Feng Zhu, Pippa Tubman Armerding and Wale Lawal
      Founded by Mosunmola “Mo” Abudu in 2012 with a mission to bring high-quality African stories to the world, EbonyLife was the company behind many of Nigeria’s biggest films and TV shows. The company began as a television channel on the Africa-wide direct broadcast... View Details
      Keywords: Entrepreneurship; Mission and Purpose; Growth and Development Strategy; Digital Platforms; Consumer Behavior; Media and Broadcasting Industry; Nigeria; Africa
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      Wu, Andy, Feng Zhu, Pippa Tubman Armerding, and Wale Lawal. "EbonyLife Media (A)." Harvard Business School Case 722-372, November 2021. (Revised April 2022.)
      • 11 Sep 2020
      • News

      Can Reed Hastings preserve Netflix’s culture of innovation as it grows?

      • 2015
      • Other Teaching and Training Material

      Marketing Reading: Digital Marketing

      By: Sunil Gupta and Joseph Davin
      Digital technology has changed how consumers search for information, interact with each other, and buy products. The popularization of these technologies has made it possible for companies to have a better understanding of their customers' decision journey and... View Details
      Keywords: Advertising; Buzz Marketing; Internet Marketing; Marketing; Marketing Management; Social Media; Social Networks; Viral Marketing; Word-of-mouth Marketing; Digital; Internet; Marketing Channels; Marketing Reference Programs; Online Advertising; Advertising Industry
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      Gupta, Sunil, and Joseph Davin. "Marketing Reading: Digital Marketing." Core Curriculum Readings Series. Boston: Harvard Business Publishing 8224, 2015.
      • January 2001 (Revised June 2001)
      • Case

      COFIDIS

      An offspring of French catalog marketer 3 Suisses, and a popular sponsor of Tour de France, Cofidis sells consumer credit over the phone, defying conventional banking with a product policy and a communication strategy that perfectly fits the company's comparative... View Details
      Keywords: Marketing Strategy; Internet and the Web; Marketing Communications; Competitive Advantage; Product; Credit; Financial Services Industry; France
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      Wathieu, Luc R. "COFIDIS." Harvard Business School Case 501-055, January 2001. (Revised June 2001.)
      • December 1992 (Revised June 1993)
      • Case

      ACTC Customer Service Department

      Focuses on the young general manager of a new cable TV system and on its customer service department. Jeanne LaFrance, the general manager, has an uneasy feeling about the way in which the department is being managed. She sees symptoms of what she suspects are serious... View Details
      Keywords: Management; Problems and Challenges; Planning; Customer Focus and Relationships; Performance Evaluation; Telecommunications Industry
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      Roberts, Michael J. "ACTC Customer Service Department." Harvard Business School Case 393-056, December 1992. (Revised June 1993.)
      • March 27, 2013
      • Article

      Downton Abbey: Real Life Lessons for Trust & Estate Advisors

      By: Josh Baron and Devin Bird
      The article discusses how the TV series "Downton Abbey" reflects challenges and opportunities faced by business families. The show's storyline, centered around the aristocratic Crawley family and their estate, parallels real-world situations where business families... View Details
      Keywords: Family Business; Family and Family Relationships; Management Succession; Family Ownership; Adaptation; Transition
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      Baron, Josh, and Devin Bird. "Downton Abbey: Real Life Lessons for Trust & Estate Advisors." Wealth Management (website) (March 27, 2013).
      • 20 Oct 2020
      • News

      Presidential Debates Have Shockingly Little Effect on Election Outcomes

      • June 2004 (Revised September 2005)
      • Case

      Cox Communications, Inc.

      By: Thomas R. Eisenmann and Jonathan Gibbons
      Cox Communications, the third largest U.S. cable television system operator, is confronting strategy decisions in mid-2004. Cox managers must decide whether to speed its deployment of Voice over Internet Protocol (VoIP), which offers capital and operating costs savings... View Details
      Keywords: Customers; Information Technology; Competition; Product Development; Media and Broadcasting Industry; Telecommunications Industry; United States
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      Eisenmann, Thomas R., and Jonathan Gibbons. "Cox Communications, Inc." Harvard Business School Case 804-192, June 2004. (Revised September 2005.)
      • 12 Nov 2008
      • First Look

      First Look: November 12, 2008

      Working Papers Direct versus Indirect Colonial Rule in India: Long-term Consequences (revised) Author: Lakshmi Iyer Abstract This paper compares economic outcomes across areas in India which were under direct British colonial rule with areas which were under indirect... View Details
      Keywords: Martha Lagace
      • Research Summary

      Advertising and the Economics of Attention

      Using novel technologies, such as eye- and face-tracking, to gauge attentional and emotional (facial) reactions to advertising, Professor Teixeira studies how advertising effectiveness can be optimized. Through complex statistical models of consumer response, he... View Details
      • 07 Oct 2008
      • First Look

      First Look: October 7, 2008

        Working PapersSpanning the Institutional Abyss: The Intergovernmental Network and the Governance of Foreign Direct Investment Authors:Juan Alcacer and Paul Ingram Abstract Global economic transactions such as foreign direct investment must extend over an... View Details
      Keywords: Martha Lagace
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