Publications

11 Sep 2020
News

Can Reed Hastings preserve Netflix’s culture of innovation as it grows?

January 2001 (Revised June 2001)
Case

COFIDIS

An offspring of French catalog marketer 3 Suisses, and a popular sponsor of Tour de France, Cofidis sells consumer credit over the phone, defying conventional banking with a product policy and a communication strategy that perfectly fits the company's comparative... View Details

Keywords: Marketing Strategy; Internet and the Web; Marketing Communications; Competitive Advantage; Product; Credit; Financial Services Industry; France

December 1992 (Revised June 1993)
Case

ACTC Customer Service Department

Focuses on the young general manager of a new cable TV system and on its customer service department. Jeanne LaFrance, the general manager, has an uneasy feeling about the way in which the department is being managed. She sees symptoms of what she suspects are serious... View Details

Keywords: Management; Problems and Challenges; Planning; Customer Focus and Relationships; Performance Evaluation; Telecommunications Industry

2015
Other Teaching and Training Material

Marketing Reading: Digital Marketing

By: Sunil Gupta and Joseph Davin

Digital technology has changed how consumers search for information, interact with each other, and buy products. The popularization of these technologies has made it possible for companies to have a better understanding of their customers' decision journey and... View Details

Keywords: Advertising; Buzz Marketing; Internet Marketing; Marketing; Marketing Management; Social Media; Social Networks; Viral Marketing; Word-of-mouth Marketing; Digital; Internet; Marketing Channels; Marketing Reference Programs; Online Advertising; Advertising Industry

March 27, 2013
Article

Downton Abbey: Real Life Lessons for Trust & Estate Advisors

By: Josh Baron and Devin Bird

The article discusses how the TV series "Downton Abbey" reflects challenges and opportunities faced by business families. The show's storyline, centered around the aristocratic Crawley family and their estate, parallels real-world situations where business families... View Details

Keywords: Family Business; Family and Family Relationships; Management Succession; Family Ownership; Adaptation; Transition

Read Now

20 Oct 2020
News

Presidential Debates Have Shockingly Little Effect on Election Outcomes

June 2004 (Revised September 2005)
Case

Cox Communications, Inc.

By: Thomas R. Eisenmann and Jonathan Gibbons

Cox Communications, the third largest U.S. cable television system operator, is confronting strategy decisions in mid-2004. Cox managers must decide whether to speed its deployment of Voice over Internet Protocol (VoIP), which offers capital and operating costs savings... View Details

Keywords: Customers; Information Technology; Competition; Product Development; Media and Broadcasting Industry; Telecommunications Industry; United States

12 Nov 2008
First Look

First Look: November 12, 2008

Working Papers Direct versus Indirect Colonial Rule in India: Long-term Consequences (revised) Author: Lakshmi Iyer Abstract This paper compares economic outcomes across areas in India which were under direct British colonial rule with areas which were under indirect... View Details

Keywords: Martha Lagace

07 Oct 2008
First Look

First Look: October 7, 2008

Working PapersSpanning the Institutional Abyss: The Intergovernmental Network and the Governance of Foreign Direct Investment Authors:Juan Alcacer and Paul Ingram Abstract Global economic transactions such as foreign direct investment must extend over an... View Details

Keywords: Martha Lagace

May–June 2015
Article

Television Advertising and Online Shopping

By: Jura Liaukonyte, Thales Teixeira and Kenneth Wilbur

Media multitasking competes with television advertising for consumers' attention, but it also may facilitate immediate and measurable response to some advertisements. This paper explores whether and how television advertising influences online shopping. We construct a... View Details

Keywords: Content Analysis; Difference-in-differences; Internet; Media Multitasking; Online Purchases; Advertising; Advertising Industry; United States