Publications

May 1992 (Revised May 1993)
Supplement

Jan Carlzon: CEO at SAS (B)

By: Christopher A. Bartlett

Summarizes Carlzon's new focus externally on building alliances and acquiring travel service companies. Describes the financial problems resulting from the recession and the Gulf War crisis. Designed as an in-class handout to highlight the long-term management... View Details

Keywords: Acquisition; Financial Crisis; Problems and Challenges; Planning; Leadership; Alliances; Strategy; Air Transportation Industry

May 1990 (Revised December 1998)
Case

Technology Transfer at a Defense Contractor (Abridged)

By: Linda A. Hill

Covers the same material concerning the specific transfer of technology as described in the longer version but summarizes the environmental and organizational context of the transfer. Most appropriate when the instructor wishes to focus on the action questions. View Details

Keywords: Organizational Change and Adaptation; Change Management; Conflict Management; Managerial Roles; Management Teams; Employees; Competitive Strategy; Projects

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January 1990 (Revised March 1991)
Case

American Red Cross Blood Services: Northeast Region

By: Robert L. Simons

Recounts the financial difficulties and management changes experienced by American Red Cross Blood Services: Northeast Region (NER) during the 1980s. After summarizing industry-wide changes in the collection, testing, and distribution of blood and blood products, the... View Details

Keywords: Change Management; Budgets and Budgeting; Financial Management; Restructuring; Health; SWOT Analysis; Social Enterprise; Marketplace Matching; Management Style; Organizational Culture; Organizational Change and Adaptation; Medical Devices and Supplies Industry; Health Industry; North and Central America

November 1989
Supplement

The Poletown Dilemma: The Outcome

By: Thomas R. Piper

Summarizes the outcome. View Details

Keywords: Auto Industry; Michigan

August 1984 (Revised October 1992)
Background Note

Product Policy

By: John A. Quelch

Summarizes principal issues involved in product policy. View Details

Keywords: Product; Policy

June 1984 (Revised April 1992)
Background Note

The Marketing Mix

By: Benson P. Shapiro

Reviews important concepts related to the marketing mix, and summarizes key relationships within the mix and between the mix and other parts of the company's marketing approach. View Details

Keywords: Marketing

January 1981 (Revised June 1993)
Background Note

Note on Why Employees Join Unions

By: Michael Beer

Provides some answers to the question of why employees join unions. Summarizes recent data on workers' perceptions of unions: their power and instrumentality. Also explores the special situation of white collar workers. View Details

Keywords: Labor Unions; Employees; Social Psychology