Subscription Model - Publications - Faculty & Research

13 Sep 2019
News

Hollywood Ending

big-screen subscriptions for cable or any of the many streaming services, from Amazon to Hulu, that people are consuming in their evening hours—a market against which Whitman says they are not in direct competition. The founders worked... View Details

Keywords: Jen McFarland Flint; photo by Christina Gandolfo

10 Dec 2014
News

Front-Row Seat

organization, which was renamed the Advisory Board Company in 1983, hit its stride by pioneering a membership model that charged clients an annual subscription rate for reports on the latest research on best... View Details

Keywords: Julia Hanna; digital media; Corporate, Subsidiary, and Regional Managing Offices; Management

10 Jun 2022
Blog Post

New Venture Competition 2022: Business and Environment Ventures

GhoomAishwarya Kachhal, PLDA 2015Ghoom is an Electric Scooter and Battery Rental and Subscription Platform, incubated at Harvard Innovation Labs. Ghoom was founded on a simple idea of improving, bettering and empowering the lives of... View Details

15 May 2018
First Look

New Research and Ideas, May 15, 2018

brand into more adjacencies? Or should it consider something more radical, like app-related sales through subscriptions and wearable technologies? Purchase this case:https://cb.hbsp.harvard.edu/cbmp/product/618020 Harvard Business School... View Details

Keywords: Dina Gerdeman

01 Mar 2018
News

Making Sense of the Modern Startup

asked his students. The class quickly reached consensus: Parker’s great, the idea is great, the context is pretty good—despite volatile interest rates—but from an investor’s point of view, the deal stinks. Well, true enough—except that because Parker had deferred rent,... View Details

Keywords: Jeffrey L. Cruikshank (PMD 51, 1986)

Publications