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All HBS Web
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- News (67)
- Research (157)
- Multimedia (2)
- Faculty Publications (106)
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- 15 May 2018
- First Look
New Research and Ideas, May 15, 2018
brand into more adjacencies? Or should it consider something more radical, like app-related sales through subscriptions and wearable technologies? Purchase this case:https://cb.hbsp.harvard.edu/cbmp/product/618020 Harvard Business School...
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Dina Gerdeman
- 03 Sep 2013
- First Look
First Look: September 3
after Craigslist's entry. The impact of Craigslist's entry on the classified-ad side appears to propagate to other sides of the newspapers' market. On the subscriber side, these newspapers experience an increase in subscription prices, a...
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Sean Silverthorne
- 25 Apr 2017
- First Look
First Look at New Research, April 25
understood. We model how consumers choose video content provision among over-the-air (OTA), paid subscription to cable or satellite, and online streaming (also known as over-the-top or OTT). We apply our model to a U.S. dataset...
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Sean Silverthorne
- 02 Feb 2010
- First Look
First Look: Feb. 2
"authentication" technology that can facilitate a subscription or pay-per-view model. The case traces the early years of Hulu, a joint venture between News Corp. and NBC Universal, that was initially met with strong skepticism...
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Martha Lagace
- 16 Jul 2024
- Research & Ideas
Weighing Digital Tradeoffs in Private Equity
profits, Baik says. At the same time, they often require substantial investments in software, training, and perhaps subscriptions to digital platforms. “Some firms may choose not to invest in these technologies because it’s just too...
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- 30 Jan 2019
- What Do You Think?
Who Will Measure up to These Two Remarkable Leaders?
of the future coming? What do you think? Original Column The decade of the 1980s saw widespread subscription to the notion that there were two “generic competitive strategies” aimed at achieving industrywide success: those that provided...
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- 29 Jan 2019
- First Look
New Research and Ideas, January 29, 2019
setting: TV broadcast station entry into local newspaper markets from 1945 to 1963. We show that after a TV station enters the newspaper market, newspaper firms with more multi-homing consumers had higher subscription prices, circulation,...
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Dina Gerdeman
- 10 Nov 2014
- HBS Case
How Restaurants in Lima and Copenhagen Became Best in the World
chunk of money from hotels like Claridge's in London or the Mandarin Oriental in Tokyo that pay a subscription fee up front to have Noma set up shop. Norton: It's interesting to think about what cities he could go to where consumers would...
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- 13 Nov 2018
- First Look
New Research and Ideas, November 13, 2018
of Microsoft, and the rest of the senior leadership team faced a set of fundamental choices. The firm had opportunities to serve customers in ways that would be associated with higher growth but lower margin. Some of these opportunities involved a shift from perpetual...
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Dina Gerdeman
- 10 Jul 2000
- Research & Ideas
Cable TV: From Community Antennas to Wired Cities
could charge customers a premium for access to these "pay TV" channels, above the monthly subscription charge for what came to be known as the "basic tier" of broadcast channels. The first forays into pay TV were...
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- 17 Mar 2015
- First Look
First Look: March 17
founders debated whether to stay focused on growing Bazaart's user base and worry about driving revenue later, or try and monetize the app (by introducing in-app purchases, native advertising, or moving to a subscription model) and bring...
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Sean Silverthorne
- 19 May 2014
- Research & Ideas
Why Companies Should Compete for Your Privacy
services for free, but engages in disclosure by profiling consumers and charging advertisers to target them. In contrast, Microsoft charges a subscription price for Office 365 but does not disclose consumer information for advertising...
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- 21 May 2020
- Research & Ideas
Fighting the COVID Blues: Advice from Business Research
example, buying a ping-pong table, TV, or online movie subscription for the family to enjoy together might make you happier than purchasing a phone to use by yourself, he says. Also, the research shows spending money on other people makes...
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by Dina Gerdeman and Danielle Kost
- 09 May 2017
- First Look
New Research and Ideas, May 9
strong digital payment infrastructure, and a willingness to pay subscription fees. At the same time, winning in U.S.’s education market, where most students attend public schools and many ed-tech companies are proliferating, is...
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Sean Silverthorne
- 24 Jun 2014
- First Look
First Look: June 24
number of worldwide mobile cellular subscriptions reached 6 billion in 2011, reflecting a penetration rate of 87%. This note provides some industry context for the advent and opportunities associated with mobile broadband. Purchase this...
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Sean Silverthorne
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