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      • April 1994 (Revised January 1995)
      • Case

      StarKist (A)

      By: Richard H.K. Vietor and Forest L. Reinhardt
      Set in April 1990, this case focuses on H.J. Heinz and its subsidiary, StarKist, the largest producer of canned tuna in the United States. During the 1980s, the public became increasingly concerned about tuna fishing practices that killed dolphins. StarKist was the... View Details
      Keywords: Business Subsidiaries; Decision Choices and Conditions; Laws and Statutes; Management Teams; Brands and Branding; Environmental Sustainability; Competition; Mexico; United States
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      Vietor, Richard H.K., and Forest L. Reinhardt. "StarKist (A)." Harvard Business School Case 794-128, April 1994. (Revised January 1995.)
      • April 1993 (Revised July 1994)
      • Case

      MathSoft, Inc. (A)

      By: V. Kasturi Rangan
      MathSoft's VP of sales has doubled the size of the company's direct field sales force to support the launch of a new, high-end workstation software product priced at almost $9,000. However, sales of the new product are far below plan. At the same time, the VP of... View Details
      Keywords: Information Technology; Corporate Entrepreneurship; Applications and Software; Communication Strategy; Salesforce Management; Marketing Channels; Advertising; Product Launch; Information Technology Industry; Industrial Products Industry; United States
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      Rangan, V. Kasturi. "MathSoft, Inc. (A)." Harvard Business School Case 593-094, April 1993. (Revised July 1994.)
      • December 1992 (Revised June 1996)
      • Case

      Siemens Corporation (A): Corporate Advertising for 1992

      By: Stephen A. Greyser and Norman Klein
      Describes the approach of the German-based multinational company, Siemens Corp., to establishing an identity in the United States. The specific goals for the 1991-92 corporate advertising campaign are described. Examples of print and television messages are included,... View Details
      Keywords: Advertising Campaigns; Trade; Marketing Strategy; Market Entry and Exit; Performance Evaluation; Germany; United States
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      Greyser, Stephen A., and Norman Klein. "Siemens Corporation (A): Corporate Advertising for 1992." Harvard Business School Case 593-022, December 1992. (Revised June 1996.)
      • 1992
      • Chapter

      Thinking Coalitionally: Party Arithmetic, Process Opportunism, and Strategic Sequencing

      By: James K. Sebenius and David Lax
      Keywords: Alliances; Negotiation Process; Mathematical Methods; Strategy
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      Sebenius, James K., and David Lax. "Thinking Coalitionally: Party Arithmetic, Process Opportunism, and Strategic Sequencing." In Negotiation Analysis, edited by H. Peyton Young, 153–193. Ann Arbor, MI: University of Michigan Press, 1992.
      • November 1991 (Revised June 1997)
      • Case

      Micom Caribe (A)

      By: David M. Upton and Joshua D. Margolis
      Describes the Puerto Rican manufacturing plant of a transnational company. The award-winning plant has dramatically improved the quality of flexibility of its operations, by taking a radical approach to manufacturing. The methods center on the use of specific... View Details
      Keywords: Business Plan; Multinational Firms and Management; Management Analysis, Tools, and Techniques; Product Launch; Production; Performance Improvement; Quality; Strategy; Manufacturing Industry
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      Upton, David M., and Joshua D. Margolis. "Micom Caribe (A)." Harvard Business School Case 692-002, November 1991. (Revised June 1997.)
      • April 1990
      • Case

      Clark Material Handling Group-Overseas: Brazilian Product Strategy (A&B) (Condensed)

      By: Robert J. Dolan
      Assumes some knowledge of conjoint analysis. Permits analysis of basic results and dynamic market simulations in one class session. View Details
      Keywords: Mathematical Methods; Marketing
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      Dolan, Robert J. "Clark Material Handling Group-Overseas: Brazilian Product Strategy (A&B) (Condensed)." Harvard Business School Case 590-081, April 1990.
      • Article

      Fly-by-Night Firms and the Market for Product Reviews

      By: Gerald R. Faulhaber and Dennis A. Yao
      This paper presents a model that permits third-party information provision in a market characterized by information asymmetries and reputation formation. The model is used to examine how the market for information provision affects prices and supply in the primary... View Details
      Keywords: Markets; Reputation; SWOT Analysis; Mathematical Methods; Price Bubble; Inflation and Deflation; Duopoly and Oligopoly; Cost; Information; Quality; Price; Competitive Advantage; Information Industry
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      Faulhaber, Gerald R., and Dennis A. Yao. "Fly-by-Night Firms and the Market for Product Reviews." Journal of Industrial Economics 38, no. 1 (September 1989): 65–77. (Harvard users click here for full text.)
      • June 1989 (Revised May 1993)
      • Case

      Fairfield Inn (A)

      By: James L. Heskett
      The Fairfield Inn, an economy hotel venture by the Marriott Corp., has developed a novel method for selecting and measuring the performance of its hotel personnel that fits the company's strategy. Because it faces the need to grow rapidly, questions have arisen as to... View Details
      Keywords: Selection and Staffing; Innovation and Invention; Growth and Development Strategy; Franchise Ownership; Performance Evaluation; Corporate Strategy; Accommodations Industry
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      Heskett, James L. "Fairfield Inn (A)." Harvard Business School Case 689-092, June 1989. (Revised May 1993.)
      • May 1989 (Revised April 1998)
      • Case

      Dynatronics, Inc.

      By: William E. Fruhan Jr.
      The student must determine the financing requirements posed by growth, change of inventory policy, and introduction of new product and then select the best method of financing them. Has been used as a four-hour exam. A revised and updated version of an earlier case by... View Details
      Keywords: Financial Strategy; Financing and Loans; Growth and Development; Product Launch
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      Fruhan, William E., Jr. "Dynatronics, Inc." Harvard Business School Case 289-063, May 1989. (Revised April 1998.)
      • April 1988 (Revised October 1996)
      • Case

      Home Depot, Inc., The

      By: Krishna G. Palepu
      Home Depot, founded in 1978, pioneered the warehouse retailing concept in the home center industry. The company's niche strategy resulted in rapid growth in sales. By 1986, however, the company began experiencing deteriorating profitability. Students are asked to... View Details
      Keywords: Mathematical Methods; Performance; Business Strategy; Retail Industry
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      Palepu, Krishna G. "Home Depot, Inc., The." Harvard Business School Case 188-148, April 1988. (Revised October 1996.)
      • spring 1987
      • Article

      Second-Sourcing and the Experience Curve: Price Competition in Defense Procurement

      By: James J. Anton and Dennis A. Yao
      We examine a dynamic model of price competition in defense procurement that incorporates the experience curve, asymmetric cost information, and the availability of a higher cost alternative system. We model acquisition as a two-stage process in which initial production... View Details
      Keywords: Acquisition; Government and Politics; Price; Competition; Mathematical Methods
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      Anton, James J., and Dennis A. Yao. "Second-Sourcing and the Experience Curve: Price Competition in Defense Procurement." RAND Journal of Economics 18, no. 1 (spring 1987): 57–76. (Harvard users click here for full text.)
      • September 1986 (Revised July 2001)
      • Case

      Eastern Electric Apparatus Repair Company (A)

      By: Carliss Y. Baldwin and Harry Gruner
      As principals engaged in structuring leveraged buyouts for a well-capitalized risk arbitrage firm, Bob Meehan and George Schwartz are preparing to bid for the business and assets of a Westinghouse subsidiary. The case focuses on the value of the opportunity, methods of... View Details
      Keywords: Leveraged Buyouts; Bids and Bidding; Opportunities; Business Subsidiaries; Strategy; Valuation; Equity; Electronics Industry
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      Baldwin, Carliss Y., and Harry Gruner. "Eastern Electric Apparatus Repair Company (A)." Harvard Business School Case 287-023, September 1986. (Revised July 2001.)
      • September 1984
      • Background Note

      Marketing Research: An Overview of Research Methods

      By: Robert J. Dolan
      Broadly describes the scope of marketing research, and describes experiments, non-survey methods, and internal data. View Details
      Keywords: Marketing Strategy; Mathematical Methods
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      Dolan, Robert J. "Marketing Research: An Overview of Research Methods." Harvard Business School Background Note 585-039, September 1984.
      • May 1984 (Revised September 1986)
      • Background Note

      Basic Quantitative Analysis for Marketing

      By: Robert J. Dolan
      Shows how to calculate and use the break-even volume in marketing decision making. View Details
      Keywords: Marketing Strategy; Mathematical Methods
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      Dolan, Robert J. "Basic Quantitative Analysis for Marketing." Harvard Business School Background Note 584-149, May 1984. (Revised September 1986.)
      • January 1984
      • Article

      A Simulation Analysis of Alternative Pricing Strategies for Dynamic Environments

      By: Robert J. Dolan
      Researchers of the strategic implications of the well-known demand (e.g., adoption and diffusion) and supply (e.g., experience effects) dynamics have typically sought analytical solutions. Their success in this has been achieved partly by limiting the richness of the... View Details
      Keywords: Demand and Consumers; Price; Mathematical Methods; Supply and Industry
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      Dolan, Robert J. "A Simulation Analysis of Alternative Pricing Strategies for Dynamic Environments." Journal of Business 57, no. 1 (January 1984).
      • April 1982 (Revised June 1993)
      • Case

      Hart Schaffner & Marx: The Market for Separately Ticketed Suits

      By: Richard S. Tedlow
      Calls for a decision on whether Hart Schaffner & Marx, the nation's leading manufacturer of high quality, branded suits, should expand its product line by marketing suits that are separately ticketed (i.e., the coat, vest, and slacks are sold from individual hangers... View Details
      Keywords: Advertising; Decisions; Price; Markets; Distribution Channels; Production; Mathematical Methods; Competitive Strategy; Apparel and Accessories Industry
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      Tedlow, Richard S. "Hart Schaffner & Marx: The Market for Separately Ticketed Suits." Harvard Business School Case 582-134, April 1982. (Revised June 1993.)
      • 1982
      • Article

      When Self-Descriptions Contradict Behavior: Actions do Speak Louder than Words

      By: T. M. Amabile and L. Kabat
      Subjects viewed two videotapes, one depicting a stimulus person's self-description and the other depicting that person's behavior in a conversation, according to a four-way factorial design personality descriptor used in the self-description ("introvert" or... View Details
      Keywords: Behavior; Perception; Cognition and Thinking; Judgments
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      Amabile, T. M., and L. Kabat. "When Self-Descriptions Contradict Behavior: Actions do Speak Louder than Words." Social Cognition 1 (1982): 311–335.
      • March–April 1979
      • Article

      Choosing Strategies for Change

      By: Leonard A. Schlesinger and John P. Kotter
      "From the frying pan into the fire," "let sleeping dogs lie," and "you can't teach an old dog new tricks" are all well-known sayings born of the fear of change. When people are threatened with change in organizations, similar maxims about certain people and departments... View Details
      Keywords: Organizational Change and Adaptation; Strategy; Change Management
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      Schlesinger, Leonard A., and John P. Kotter. "Choosing Strategies for Change." Harvard Business Review 57, no. 2 (March–April 1979).
      • Research Summary

      Compensatory Transfers in Collective Decision Making

      By: Jerry R. Green
      Jerry R. Green is studying mechanisms that can be employed to promote efficient collective decisions while providing justifiable compensation to participants who favor different, less efficient alternatives. This type of decision problem is pervasive in business,... View Details
      • Research Summary

      Developing Organizational Capabilities to Compete

      By: Michael Beer

      Michael Beer’s current research focuses on the question of what makes an Effective Organization. Based on his extensive research and practice about this question Beer has identified six highly interrelated core capabilities:

      1. Capacity of the... View Details
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