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- All HBS Web (439)
- Faculty Publications (82)
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- 23 Dec 2002
- Research & Ideas
Partnering and the Balanced Scorecard
or template, which we call a "strategy map," that complements the Balanced Scorecard with a simple, succinct visualization of the hypotheses and interrelationships that are at the heart of strategy.4 (See Figure 2-2.) The View Details
Keywords: by Robert S. Kaplan & David P. Norton
- 18 Jul 2005
- Research & Ideas
Identify Emerging Market Opportunities
openness and the sociopolitical atmosphere) or some of the market factors, but few pay attention to both. We have developed sets of questions that companies can ask to create a map of each country's context and to gauge the extent to... View Details
- 20 May 2013
- Op-Ed
Making America an Industrial Powerhouse Again
As part of his administration's strategy to rejuvenate American manufacturing, President Obama has called for the creation of a National Network of Manufacturing Innovation (NNMI) to advance and diffuse novel manufacturing technologies.... View Details
- 08 Oct 2014
- Research & Ideas
Who Is the Chief Sustainability Officer?
shows. Innovation: A select number of companies shift to a more advanced innovative stage by integrating sustainability into the core of the business in ways that transform the company. Strategies tend to be driven by the market with an... View Details
- 07 Jun 2004
- What Do You Think?
How Important are Big Ideas?
exercise unless management approaches them with military discipline." Mike Kirkeberg goes even further in saying, "All new management philosophies and strategies work ... until they don’t. ... It seems very simple: Make a good... View Details
Keywords: by James Heskett
- 11 Mar 2008
- First Look
First Look: March 11, 2008
hypotheses underlying the firm's balanced scorecard and strategy map reveal problems with the strategy on a timelier basis. We also test alternative hypotheses to those... View Details
Keywords: Martha Lagace
- 18 Feb 2015
- First Look
First Look: February 18
abandon, this strategy over a two-year period. We find that formal statistical tests of the hypotheses underlying the firm's balanced scorecard and strategy map reveal problems... View Details
Keywords: Sean Silverthorne
- 15 Sep 2003
- Research & Ideas
The Lessons of New-Market Disruption
wafer is mapped to indicate good regions and bad regions, and this information is then used in cutting the wafer into individual components. Development groups need to be starved so they develop the right focus and priorities.— Alex... View Details
- 05 Apr 2011
- First Look
First Look: April 5
this case:http://cb.hbsp.harvard.edu/cb/product/711486-PDF-ENG Volkswagen do Brasil: Driving Strategy with the Balanced Scorecard Robert S. Kaplan and Ricardo Reisen de PinhoHarvard Business School Case 111-049 A new management team at VW... View Details
Keywords: Sean Silverthorne
- 29 Apr 2013
- Research & Ideas
Diagnosing the ‘Flutie Effect’ on College Marketing
touchdown—a climactic capper on one of the most exciting college football games ever. The play put BC on the map for college aspirants. In two years, applications had shot up 30 percent. Ever since, marketing experts and school deans have... View Details
- 11 Apr 2007
- Research & Ideas
Adding Time to Activity-Based Costing
create, produce, and deliver on the company's strategic plan. TDABC's ability to measure and manage the costs of a company's capacity resources can be tightly linked to fulfillment of the company's strategy, as articulated in the company's View Details
Keywords: by Sarah Jane Gilbert
- 15 May 2013
- Research & Ideas
From McRibs to Maseratis: The Power of Scarcity Marketing
about "making moments that are so good." But by removing the Double Down from the menu, KFC made the moment when it came back in 2011 not just "so good," but even better. Nor is KFC alone in adopting this approach. McDonald's has pursued a similar... View Details
Keywords: Re: Michael I. Norton
- 08 Apr 2002
- Research & Ideas
How to Negotiate “Yes” Across Cultural Boundaries
proposal and negotiating strategy seemed to signal a possibly corrupt deal among elites. This inadvertently triggered the involvement of the Honduran Congress, labor unions, political parties, potential business competitors, indigenous... View Details
Keywords: by James K. Sebenius
- 15 Nov 2001
- Research & Ideas
Five Questions for Paul Gompers and Josh Lerner
costly failures. The book seeks to provide guidance to would-be "emulators"—corporate managers, university administrators, and policy makers—about how to adopt the best of venture capital and avoid the common pitfalls that frequently entrap the unwary. Third,... View Details
- 27 Jun 2007
- Lessons from the Classroom
Learning to Make the Move to CEO
customer, while you look after your other constituents on an as-needed basis." In the east quadrant, Simons focuses on performance variables and the theory of value creation. "We build strategy View Details
- 30 Apr 2013
- First Look
First Look: April 30
Publications 2006 Harvard Business Review Press What You're Really Meant to Do: A Road Map for Reaching Your Unique Potential By: Kaplan, Robert Steven Abstract—How do you create your own definition of success-and reach your unique... View Details
Keywords: Sean Silverthorne
- 06 Feb 2012
- Research & Ideas
Kodak: A Parable of American Competitiveness
research and collaborate with the business and academic world. In addition, government officials and business leaders need to map out a long-term plan focused on efforts to keep important capabilities in the United States with the idea... View Details
- 13 Mar 2007
- First Look
First Look: March 13, 2007
to developing a strategy map and Balanced Scorecard that places economic, environmental, and social objectives as the highest-level objectives. He faces the challenges of cascading the corporate Balanced... View Details
Keywords: Martha Lagace
- 09 Apr 2024
- Research & Ideas
When Climate Goals, Housing Policy, and Corporate R&D Collide, Social Good Can Emerge
early access to some of those innovations.” Mapping insights for social good In many cases, these projects help bring about societal change. Asensio, who is an associate professor at the Georgia Institute of Technology, and his work offer... View Details
Keywords: by Glen Justice
- 12 Apr 2018
- Op-Ed
Op-Ed: The Trouble with Tariffs
side) competing with a lack of an industrial policy (on the US side). Going all the way back to the mid-1980s, the Chinese government has been mapping a pathway for the country to become a modern economy possessing core technological... View Details
Keywords: by Willy C. Shih; Manufacturing; Auto; Steel; Air Transportation; Technology; Telecommunications