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April 1999
Teaching Note

Issues in Technology Strategy TN

By: Clayton M. Christensen

Provides instructors with an overview for the module in the Managing Innovation course, Issues in Technology Strategy. Provides an overview of the frameworks introduced in the module that can help managers in their efforts to formulate strategies relating to several... View Details

Keywords: Decisions; Investment; Innovation and Management; Innovation Strategy; Research; Technology Adoption; Technology Industry

June 2005 (Revised August 2013)
Case

Amazon.com's European Distribution Strategy

By: Janice Hammond and Claire Chiron

Describes how Amazon's distribution system evolved from the company's inception. In 2003, Amazon Europe must decide how to reconfigure its distribution network in light of expected growth, products proliferation, and geographical expansion in Europe. Examines how... View Details

Keywords: Business Model; Decision Choices and Conditions; Growth and Development; Business or Company Management; Growth and Development Strategy; Supply and Industry; Distribution; Supply Chain; Risk and Uncertainty; Expansion; Web Services Industry

September 2017 (Revised February 2018)
Case

Becton Dickinson: Global Health Strategy

By: Mark R. Kramer and Sarah Mehta

Becton, Dickinson and Company (BD) was a medical technology firm headquartered in Franklin Lakes, New Jersey, with 43,000 employees and 2016 revenues of $12.5 billion. For several years, the company had pursued developing products that created shared value, defined as... View Details

Keywords: Shared Value; Creating Shared Value; Odon Device; Medical Technology; Value Creation; Values and Beliefs; Philanthropy and Charitable Giving; Health; Health Care and Treatment; Health Testing and Trials; Emerging Markets; Social Issues; Competitive Strategy; Medical Devices and Supplies Industry; Africa; Asia; Middle East

18 Sep 2014
Working Paper Summaries

Institutional Strategies in Emerging Markets

Keywords: by Christopher Marquis & Mia Raynard

October 2021 (Revised February 2022)
Case

Newsweek: Driving a Digital First Strategy

By: Lynda M. Applegate and Suraj Srinivasan

The case describes the transformation at Newsweek, the storied news magazine that had fallen from its commanding position as a premier print publication unable to find its footing in the fast changing digital media landscape. After buying Newsweek and taking over as... View Details

Keywords: Transformation; Strategy; Internet and the Web; Analytics and Data Science; Performance Evaluation; Partners and Partnerships

Research Summary

Rooting Marketing Strategy in Human Universals

Localization strategies can be costly to implement while globalization strategies may fail to develop or create demand by stressing readily shared product features rather than shared needs. Thus the question: Is there, somewhere between the extremes of localization... View Details

March 2008
Background Note

Marketing Input and Innovation Strategy

This note develops a framework for considering the challenges of incorporating marketing input when setting innovation strategy. The framework lays out the possible innovation opportunities a firm can entertain and describes how the customer knowledge gained from... View Details

Keywords: Customer Focus and Relationships; Innovation Strategy; Knowledge Use and Leverage; Marketing; Research; Competition

November 1990 (Revised November 1991)
Case

Time Inc. and New Magazine Development

By: David J. Collis and Nancy Donohue

Looks at the magazine development at Time Inc. in light of the growing dominance of the video group and the modern management of the 1980s. Highlights the firm's magazine development during 1989. View Details

Keywords: Growth and Development; Management; Product; Segmentation; Publishing Industry

Teaching Interest

MBA Required Curriculum - Strategy

Strategy

The objective of this course is to help students develop the skills for formulating strategy. It provides an understanding of:

A firm's operative environment and how to sustain competitive... View Details

2017
Book

Geography, Location, and Strategy

By: Juan Alcácer, Bruce Kogut, Catherine Thomas and Bernard Yin Yeung

Changes in both technology and global political economy have vastly accelerated the pace of globalization in the last 40 years, eroding barriers that limited firms' geographic scope and unleashing a seemingly unlimited set of new threats, challenges, and opportunities... View Details

Keywords: Geographic Location; Global Strategy; Value Creation

Research Summary

Formulating technology commercialization strategies

Even if young organizations succeed in acquiring the specialized talent necessary to further develop a recently-discovered technology, they may face an uncertain path in commercializing the original invention. Initial conceptions of what might constitute a useful... View Details

Article

History-informed Strategy Research: The Promise of History and Historical Research Methods in Advancing Strategy Scholarship

By: Nicholas Argyres, Alfredo De Massis, Nicolai J. Foss, Federico Frattini, Geoffrey Jones and Brian Silverman

Recent years have seen an increasing interest in the use of history and historical research methods in strategy research. This article discusses how and why history and historical research methods can enrich theoretical explanations of strategy phenomena. The article... View Details

Keywords: Methodology; Strategy; Business History; Research; History

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September 1982 (Revised October 1988)
Background Note

Note on Implementing Strategy

By: Richard G. Hamermesh

Presents a framework for thinking about problems of implementing strategy. Defines the tasks of implementation and the range of implementation situations, then develops four approaches to implementation and reviews a range of implementation skills. Intended for use in... View Details

Keywords: Strategy

April 2015
Teaching Note

Yara International: Africa Strategy

By: Michael Porter and Jorge Ramirez-Vallejo

Leading fertilizer producer Yara International demonstrates the concept of creating shared value through the Southern Agricultural Corridor of Tanzania (SAGCOT) initiative, which brought together multiple organizations to enhance agricultural development in rural... View Details

Keywords: Shared Value; Tanzania; Agriculture Reform; Africa; Tanzania

November 1981 (Revised May 1985)
Case

General Electric: Business Development

By: Francis Aguilar and Richard G. Hamermesh

Keywords: Business Growth and Maturation; Diversification

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August 1988 (Revised December 2000)
Case

Dunkin' Donuts (E): 1988 Distribution Strategies

Dunkin' Donuts is exploring various methods of increasing distribution. Possibilities involving new outlets include area development contracts, subfranchising, regional rollout strategies, and an increase in company owned stores. Possibilities focusing on existing... View Details

Keywords: Expansion; Franchise Ownership; Distribution Channels; Retail Industry; Food and Beverage Industry; United States

January 2004 (Revised May 2004)
Background Note

Strategy and Positioning in Professional Service Firms

By: Ashish Nanda

This case provides a definition of strategy, distinguishes between corporate and practice strategy, and discusses how and why developing and implementing strategy for professional service firms is different from developing and implementing strategy for commercial... View Details

Keywords: Corporate Strategy; Service Industry

11 Jan 2010
Research & Ideas

Mixing Open Source and Proprietary Software Strategies

strategies that managers can take into consideration when setting the course for their own firms. A Q&A with Llanes follows. Julia Hanna: How did you come to be interested in this particular area of research? Gaston Llanes: We started... View Details

Keywords: by Julia Hanna; Web Services

February 1997 (Revised February 2002)
Case

Mexico (A): From Stabilized Development to Debt Crisis

By: Huw Pill

Describes the evolution of the Mexican economy from 1945 to 1982. Describes the import-substituting industrialization strategy pursued in the aftermath of World War II. Discusses briefly why this failed in the late 1960s and then analyzes the change of strategy toward... View Details

Keywords: Economy; History; Borrowing and Debt; Financial Crisis; Macroeconomics; Mexico

March 1992
Teaching Note

Developing Strategic Technological Competencies, Module Two: Developing Technological Capabilities, Teaching Note

By: Dorothy Leonard-Barton

Keywords: Strategy; Information Technology; Competency and Skills

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