Strategic Military Effect - Publications - Faculty & Research

Teaching Interest

Overview

Strategic Management is about efficient and effective management and the challenges arising from an ever-changing world. The field of Strategy is one of application, as a source of thinking and experience that creates value for society by making organizations better.... View Details

Keywords: Energy Industry; Green Technology Industry; Europe; Croatia; Germany; Canada; United States

16 Sep 2019
Video

SIPs Intro: Brian Trelstad

April 2022 (Revised May 2022)
Case

Mastercard Labs (A) (Abridged)

By: Linda A. Hill, Sunil Gupta, Emily Tedards and Julia Kelley

When Ajaypal (Ajay) Banga became the CEO of Mastercard in 2010, he shifted the company’s competitive focus from card networks to cash itself. Mastercard’s new vision of a “World Beyond Cash” distilled into a three-pronged framework: Grow the core business, Diversify... View Details

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14 Dec 2021
Op-Ed

To Change Your Company's Culture, Don't Start by Trying to Change the Culture

different things. The causality doesn’t go the other way. So, in a company, you first need to change how the company is organized, managed, and led in light of its strategic goals. The goals themselves may need to change. A new culture... View Details

Keywords: by Michael Beer

14 Jun 2023
Research & Ideas

Four Steps to Building the Psychological Safety That High-Performing Teams Need

tasks It’s hard to be effective without knowledge-sharing, teamwork, and shared decision-making. These require an element of interpersonal ease. People who feel psychologically safer work better in teams because they can share information... View Details

Keywords: by Kara Baskin

October 1984
Case

NIKE (D): Leisure Shoes

Focusing on middle manager Harry Leidboldt, this case presents a clear-cut strategic issue--should Nike move into the leisure shoe business? The teaching objective is to first view the decision as a business problem--can Nike succeed in this business? and secondly, to... View Details

Keywords: Decisions; Expansion; Marketing Strategy; Management Practices and Processes; Management Teams; Product Development; Apparel and Accessories Industry; Sports Industry

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April 2012 (Revised October 2013)
Case

eBay, Inc. and Amazon.com (A)

By: Ramon Casadesus-Masanell and Anant Thaker

This case has been designed to explore strategic interactions among organizations with different business models. The case considers how a competitor successfully challenged the incumbent in a platform market defined by strong network effects and high switching costs.... View Details

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Research Summary

Negotiation Complexity

By: Michael A. Wheeler

Michael Wheeler's research focuses on negotiation as a dynamic process, one in which the capacity to learn and adapt is essential. Even in seemingly simple cases, people's interests, options, and relationships can change significantly. As a result, effective... View Details

April 2021 (Revised March 2024)
Case

Social Media War 2021: Snap vs. Facebook vs. TikTok

By: David B. Yoffie and Daniel Fisher

This case explores the competitive war between Snap, Facebook, and TikTok in 2021. The strategic focus is on Snapchat: how should it respond to the emergence of TikTok, and how should it compete with the dominant competitor in its space—Facebook. The case examines... View Details

Keywords: Strategy Development; Competitor Analysis; Strategy; Network Effects; Competitive Strategy; Decision Choices and Conditions; Social Media

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06 Jun 2018
Working Paper Summaries

Complex Disclosure

Keywords: by Ginger Zhe Jin, Michael Luca, and Daniel Martin

2019
Article

Sustaining Open Innovation Through a 'Center of Excellence'

By: Elizabeth E. Richard, Jeffrey R. Davis, Jin Hyun Paik and Karim R. Lakhani

This paper presents NASA’s experience using a Center of Excellence (CoE) to scale and sustain an open innovation program as an effective problem-solving tool and includes strategic management recommendations for other organizations based on lessons... View Details

Keywords: Crowdsourcing; Culture Change; Open Innovation; Center Of Excellence; Collaborative Innovation and Invention; Organizational Culture; Change Management

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October 1976 (Revised February 1987)
Case

Cramer Electronics, Inc.

By: Michael E. Porter

Designed to be the second day of a two-day series on the electronic component distribution industry, following a day spent discussing Note on the Electronic Component Distribution Industry and Raytheon Co.: Diversification. The important teaching themes which this case... View Details

Keywords: Change Management; Innovation Strategy; Management Style; Resource Allocation; Opportunities; Corporate Strategy; Diversification; Distribution Industry; Electronics Industry

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July 2012
Case

Performance Management at Vitality Health Enterprises, Inc.

By: John Bingham and Michael Beer

Vitality Health Enterprises, a medium-sized firm that manufactures health and personal care products, has experienced six straight quarters of strong revenue growth. James Hoffman, the new Senior Vice President of Human Resources, fears that the chain of success is... View Details

Keywords: Performance Evaluation; Motivation and Incentives; Compensation and Benefits; Talent and Talent Management; Health Industry; Consumer Products Industry; Manufacturing Industry; United States

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February 1998
Case

AT&T WorldNet (A)

The issue of how to price access to the Internet is addressed. To provide a basis for discussion of the effects of pricing that is not sensitive to volume, network externalities, and the strategic issues surrounding price wars in a short course on microeconomics View Details

Keywords: Price; Internet; Accounting; Microeconomics; Telecommunications Industry

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December 2011
Article

Platform Envelopment

By: Thomas R. Eisenmann, Geoffrey Parker and Marshall Van Alstyne

Due to network effects and switching costs in platform markets, entrants generally must offer revolutionary functionality. We explore a second entry path that does not rely upon Schumpeterian innovation: platform envelopment. Through envelopment, a provider in one... View Details

Keywords: Digital Platforms; Business and Stakeholder Relations; Economic Systems; Development Economics; Business or Company Management; Business Strategy; Network Effects; Information Technology Industry; Technology Industry

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April 2022
Supplement

Mastercard Labs (B)

By: Linda A. Hill, Sunil Gupta, Emily Tedards and Julia Kelley

When Ajaypal (Ajay) Banga became the CEO of Mastercard in 2010, digital technologies were on the rise, and innovation needed to become a strategic imperative at the company. Banga tasked Garry Lyons, who had joined Mastercard through the 2009 acquisition of Orbiscom,... View Details

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2009
Chapter

Becoming the Lamp Bearer: The Emerging Roles of the Chief Risk Officer

By: Anette Mikes

Enterprise risk management, under the leadership of chief risk officers (CROs), has the promise to bring enterprise-wide risks, which threaten the achievement of the firm's strategic objectives, into the open and under control. Its organizational significance is... View Details

Keywords: Governance Controls; Managerial Roles; Risk Management; Business Processes; Risk and Uncertainty

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Teaching Interest

Leadership and Organizational Behavior (LEAD)

This first-year MBA course focuses on how managers become effective leaders by addressing the human side of enterprise. The first modules examine teams, individuals, and networks; the intermediate modules look at successful leaders "in action"; and the final... View Details

23 Nov 2021
Book

What It Takes to Build an Organizational Culture That Wins

for strategic change. Book Excerpt Win from Within: Build Organizational Culture For Competitive Advantage James Heskett Effective Cultures Anchor Strategic Change Most... View Details

Keywords: by Avery Forman

February 2002 (Revised December 2003)
Case

H-E-B Own Brands

By: V. Kasturi Rangan and Marie Bell

H-E-B is a $9 billion grocery chain located in Southwest Texas. This case focuses on H-E-B's private label strategy, a product category that accounts for 19% of H-E-B's sales and one that earns gross margins 50% higher than national brands. A leader in its markets,... View Details

Keywords: Growth and Development; Market Entry and Exit; Supply Chain Management; Private Ownership; Sales; Strategy; Competitive Strategy

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