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Publications

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  • All HBS Web  (2,674)
    • News  (446)
    • Research  (1,746)
    • Events  (11)
    • Multimedia  (2)
  • Faculty Publications  (808)

Show Results For

  • All HBS Web  (2,674)
    • News  (446)
    • Research  (1,746)
    • Events  (11)
    • Multimedia  (2)
  • Faculty Publications  (808)
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  • 22 Nov 2022
  • News

Alumni Summit Explores Leadership for a Sustainable Future

to create value, either by lower costs, additional sales, or improved strategic value. What was the takeaway? “Top leadership needs to fully embrace this effort, set clear objectives, and engage their entire organization,” he says.... View Details
Keywords: Margie Kelley
  • 01 Sep 2006
  • News

Faculty Books

developing organizational capabilities and managerial competencies to implement a clearly defined strategic intent. This case-based book discusses the marketing challenges faced by global U.S. companies (Bausch & Lomb, Reebok, and... View Details
Keywords: Business Schools & Computer & Management Training; Educational Services
  • 28 May 2019
  • News

Leading Questions

successful.” The assessment trend is also driven by companies that are eager for what Schlatka calls “people data.” Businesses that have long relied on customer numbers and financial reports to make important decisions have recognized... View Details
Keywords: April White
  • 01 Mar 2010
  • News

The Meaning of Ramadi

Campbell (MBA '07) Courtesy Donovan Campbell One day in April 2007, my phone started ringing during a customer analytics class at HBS. I kept hitting silence, but the phone kept ringing. Thirteen calls and one very annoyed professor... View Details
Keywords: Donovan Campbell; National Security and International Affairs; Government
  • 04 May 2017
  • News

Going the Distance

where he worked 13 years for Cisco Systems during its meteoric rise. His passion for engaging with customers led him to run a global support organization for Cisco’s biggest customers. While at Cisco, the company sent him to HBS’s... View Details
Keywords: Jill Radsken
  • 01 Sep 2009
  • News

E Ink’s Wild Ride

fundamental behavior — how they read. Eager to earn its first revenues, E Ink searched to find a customer that could use an early form of the technology. In 1999, JCPenney placed an order for four displays... View Details
Keywords: Julia Hanna; e-books; e-reading; News, Library, Internet, and Other Services; Information; Computer and Electronic Product Manufacturing; Manufacturing
  • 01 Jun 2007
  • News

For NFL Players, 3rd Down at HBS

Twenty-eight National Football Leagueplayers representing teams from across the league were recently on campus for an Executive Education program that addresses the unique business opportunities and challenges that players face during and after their professional... View Details
Keywords: Performing Arts, Spectator Sports, and Related Industries; Arts, Entertainment; Colleges, Universities, and Professional Schools; Educational Services
  • 01 Sep 2014
  • News

Book Review: Getting Beyond Yes

The Choices, Systems, and Behaviors that Drive Effective Selling, Frank V. Cespedes laments the fact that sales and strategy rarely make a joint and complementary appearance in MBA classrooms or academic journals. Professors stick safely... View Details
Keywords: Maureen Harmon; faculty research; faculty books
  • 01 Dec 2012
  • News

From Where We Stand

across functions, businesses, and your industry. Engage your peers to deliver solutions to real business problems. Know the customer and the competitor. When you are at the top, be a talent magnet and then build the next generation of... View Details
  • 01 Sep 2008
  • News

Business Plan Contest Winners

representative on a five-person team that put together EyeViewDigital.com, an up-and-running firm that enables communications between businesses and customers through cutting-edge video technology. View Details
Keywords: awards; Educational Support Services; Educational Services
  • 04 Jan 2016
  • News

Taking Time Out for a Challenge

master’s degree in public policy from the Kennedy School in 2005. At HBS, she is pursuing a PhD in organizational behavior and sociology. Manning decided to take a leave from her PhD path and step in as acting CEO of Welbodi, providing... View Details
Keywords: ebola; Ambulatory Health Care Services; Health, Social Assistance
  • 01 Sep 2020
  • News

Giving Amazon the Boot

since people preferred Amazon’s free two-day shipping. Occasionally, scammers would return cheaper, used boots in Ranch Road boxes for a full refund, and Ford was anxious that an unwitting customer would wind up with the wrong product and... View Details
Keywords: Lisa Scanlon Mogolov; Miscellaneous Store Retailers; Retail Trade
  • 01 Apr 2001
  • News

Books: Brand New

products, organizations, and brands. She explains how they used their brands as strategic tools to create best-of-class companies that maintained close connections with customers and to fashion new markets... View Details
Keywords: Startbucks; HP, Hewlett-Packard, Microsoft, Dell, eBay; Estee Lauder; John Heinz (MBA 1963); Publishing Industries (except Internet); Information
  • 01 Dec 2022
  • News

Flying High

model. “Our passengers are high-value customers who are focused on having a radically better experience. They have really high expectations that we want to continuously deliver on,” Subramanian says. The high-touch model allows the... View Details
Keywords: April White; aviation; airlines; entrepreneurship; leadership; innovation; Air Transportation; Transportation
  • 01 Dec 2002
  • News

Faculty Updates

George C. Chacko (Finance), Rafael M. Di Tella (Business, Government, and the International Economy), Morten T. Hansen (Organizational Behavior and General Management), Monica C. Higgins (Organizational Behavior), and Jan W. Rivkin... View Details
  • 01 Mar 2006
  • News

Back to School

resources department from a paper-pushing backwater to an entity that is strategically incorporated into the district’s overall mission. “One observation that we made early in PELP is that school systems have essentially not changed their... View Details
Keywords: Julia Hanna; Colleges, Universities, and Professional Schools; Educational Services; Elementary and Secondary Schools; Educational Services
  • 01 Sep 2010
  • News

Alumni Books

times give solid companies and strong managers the chance to seize market share. Fox explains how the savvy few who rise to the top stay focused and alert, get new market share, hire good and recently fired talent, increase investments in View Details
  • 01 Jun 2002
  • News

HBS Students Negotiate a Victory

complete the third year of the four-year program. Describing the factors that contributed to their success, Chung credited tactics learned during the first year of studies in the classroom of HBS professor Max Bazerman, a negotiation specialist, as well as the ability... View Details
Keywords: Air Transportation; Transportation
  • 17 Apr 2019
  • News

Give It to Me Straight

the AdSense business was on fire, and when I said how many new customers we added over the last couple of months, Eric Schmidt almost fell out of his chair, and he said, "What did you say? This is incredible. Do you need more marketing... View Details
Keywords: Management, Scientific, and Technical Consulting Services; Professional Services
  • 20 Sep 2013
  • News

Connections Add Up

and it opened my eyes and I just loved the class." Morrison believes every skill she learned at HBS has helped her at some point. But the class she says made most impact was Competition and Strategy, taught by Andrall Pearson. "He taught me the importance of View Details
Keywords: Jill Radsken; Educational Support Services; Educational Services; Religious, Grantmaking, Civic, Professional, and Similar Organizations; Personal Services
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