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Show Results For
- All HBS Web
(184)
- News (86)
- Research (93)
- Multimedia (7)
- Faculty Publications (37)
- 08 May 2025
- Blog Post
Startup Roots and Engineering Ambitions: Lizzie Matusov (MS/MBA 2022)
and I spent our summers building businesses so we could buy Starbucks beverages or movie tickets without asking for money from our parents. Our most successful endeavor was a dog-walking business—we had rewards programs, fancy... View Details
- 24 Jul 2018
- Op-Ed
4 Ways Managers Can Exercise Their 'Agency' to Change the World
they feel a lack of “agency,” a sense that only the highest rank of management can effect positive social change from within a business. Ironically, an increasing number of C-suite executives, including former Starbucks CEO Howard... View Details
Keywords: by George Serafeim
- 23 Apr 2001
- Research & Ideas
Brand Power from Wedgwood to Dell: Part Two
Starbucks Coffee Company; and Michael Dell—all successfully navigated the transition from "garage" to global business. ... No Detail Too Small All three of them made that transition very successfully, but my research suggests it... View Details
Keywords: by Martha Lagace
- 05 Feb 2009
- Research & Ideas
In Praise of Marketing
much of our attention on material consumption. More recently, Benjamin Barber, in his 2007 book Consumed, claims that marketing is "sucking up the air from every other domain to sustain the sector devoted to consumption." He is correct. Coca-Cola, Nike, and... View Details
- 05 Dec 2006
- First Look
First Look: December 5, 2006
http://www.hbsp.harvard.edu/b01/en/common/item_detail.jhtml?id=805139 Gordon Bethune at Continental Airlines Harvard Business School Case 406-073 Purchase this case: http://www.hbsp.harvard.edu/b01/en/common/item_detail.jhtml?id=406073 Howard Schultz: Building View Details
Keywords: Sean Silverthorne
- 15 Jul 2008
- First Look
First Look: July 15, 2008
billion for the block of shares. Was the investment in CEMIG worth that price? Purchase this case: http://www.hbsp.harvard.edu/b01/en/common/item_detail.jhtml?id=707512 Starbucks Coffee Company in the 21st Century Harvard Business School... View Details
Keywords: Martha Lagace
- 30 Jun 2015
- First Look
First Look: June 30, 2015
https://cb.hbsp.harvard.edu/cbmp/product/115042-PDF-ENG Harvard Business School Case 715-453 Coffee Wars in India: Starbucks 2015 This case examines the progress made by Starbucks in its first two years of... View Details
Keywords: Carmen Nobel
- 20 Mar 2017
- Book
Why Companies Are Placing Users at the Core of Their Innovation Strategies
their weekly Starbucks allowance to fund you. It lowers the barrier for entry for innovators to go from prototype to small-scale production. The second thing it does: It changes the selection process. Before, we relied on the judgment of... View Details
Keywords: by Dina Gerdeman
- 25 Sep 2018
- First Look
New Research and Ideas, September 25, 2018
find that changes in the local business landscape is a leading indicator of housing price changes and that the entry of Starbucks (and coffee shops more generally) into a neighborhood predicts gentrification. Each additional View Details
Keywords: Dina Gerdeman
- 01 Sep 2018
- News
The True Value of a Tweet
value of “likes.” The evidence often cited to support that is to look at people who have liked Starbucks, for example, compared with people who have not. The assumption is that people who have liked Starbucks spend more money there. The... View Details
Keywords: Jen McFarland Flint
- 01 Sep 2017
- News
A Jolt for the African Coffee Industry
of them from Rwanda. A local Nigerian factory, Kaldi Africa, roasts the beans to produce a stronger brew than what Starbucks pours. Many of the other barriers to developing a coffeehouse culture that Dozie has encountered are simple... View Details
- 02 Apr 2013
- First Look
First Look: April 2
Colombia's coffee sector was being battered and its branding power diminished as café chains such as Starbucks increasingly captured profits in the value chain. In reaction, Colombia's coffee federation develops a semi-independent,... View Details
Keywords: Sean Silverthorne
- 08 Sep 2011
- What Do You Think?
What’s Apple’s Biggest Challenge: Replacing Steve or Wall Street?
the Starbucks experience? Is Apple's biggest challenge that of replacing Steve Jobs or is it that of resisting the inevitable pressures from competition and Wall Street? Just how are those pressures resisted? And at what risk? What do you... View Details
- 05 Jan 2009
- Research & Ideas
Most Popular Articles and Working Papers 2008
Marketing Metaphoria. Q&A and book excerpt. 14. Starbucks' Lessons for Premium Brands After building a great franchise offering a unique customer experience, Starbucks diluted its brand when it overexpanded and offered too many new... View Details
Keywords: by Staff
- 21 May 2007
- Research & Ideas
Fixing the Marketing-CEO Disconnect
stable customer retention? If customers are staying on because they're held hostage by a contract, good retention may be obscuring the truth that customers will flee the instant they can. Selecting the wrong metrics can actually cause firms to lose ground with... View Details
Keywords: by Sean Silverthorne
- 01 Oct 1997
- News
Doing Something Real
world that seems to have found a better way than price controls to tame inflation (free trade, competition, innovation, dour central bankers)... and a world with a Starbucks on almost every corner. (Now that's coffee.) In these 25 years... View Details
Keywords: Andrew Tobias (MBA '72)
- 04 Jan 2010
- Research & Ideas
Best of HBS Working Knowledge 2009
disruptive social innovations intrinsic to the CSE approach amplify this zone of discomfort. Fortunately, the experiences of innovative companies such as Timberland and Starbucks show how these challenges may be overcome. Key concepts... View Details
Keywords: by Staff
- 02 Jun 2014
- Research & Ideas
Excerpt: ‘A Social Strategy’
the number of likes or followers, the number of responses, or the number of times corporate messages are forwarded to others. For example, by mid-2013 Target had slightly less than 22 million fans on Facebook, Wal-Mart had 30 million, while Converse and View Details
- 01 Jun 2012
- News
Straight to the Heart
Starbucks latte but are still willing to pay $10,000 to hire a matchmaker. There’s also a backlash against online dating. I’m actually a big fan and recommend that clients date online while I’m also fixing them up. Volume is really... View Details
- 16 Apr 2001
- Research & Ideas
Brand Power from Wedgwood to Dell: Part One
Heinz, of the famous food company; Marshall Field, the Chicago retailer; Estée Lauder, who created one of the largest cosmetics companies in the world; Howard Schultz, of Starbucks Coffee Company; and Michael Dell, of Dell Computer... View Details
Keywords: by Martha Lagace