Starbucks - Publications - Faculty & Research

30 Jun 2017
News

Rebuilding the Girl Scouts Brand

spent more than a decade at PepsiCo, for the most part undertaking brand management for well-known products such as Aquafina and Starbucks Bottled Frappuccino. During her time at the company, she was also tapped to work on a PepsiCo... View Details

Keywords: April White

06 Dec 2021
News

Turning Point: Makeover

After HBS, I went to Starbucks where I loved the company and it showed. My work was featured in the press and Howard Schultz had me present to his board. Yet my male manager gave me a “meets expectations” review for weakness in... View Details

Keywords: entrepreneurship; leadership; purpose; Asian American; beauty industry; Miscellaneous Manufacturing; Manufacturing

08 Sep 2011
What Do You Think?

What’s Apple’s Biggest Challenge: Replacing Steve or Wall Street?

the Starbucks experience? Is Apple's biggest challenge that of replacing Steve Jobs or is it that of resisting the inevitable pressures from competition and Wall Street? Just how are those pressures resisted? And at what risk? What do you... View Details

Keywords: by James Heskett; Computer

15 Jul 2008
First Look

First Look: July 15, 2008

billion for the block of shares. Was the investment in CEMIG worth that price? Purchase this case: http://www.hbsp.harvard.edu/b01/en/common/item_detail.jhtml?id=707512 Starbucks Coffee Company in the 21st Century Harvard Business School... View Details

Keywords: Martha Lagace

05 Jun 2013
Op-Ed

Corporate Leaders Need to Step Up on Climate Change

Green initiatives are ubiquitous these days, implemented with zeal at companies like Dupont, IBM, Walmart, and Walt Disney. The programs being rolled out—lighting retrofits, zero-waste factories, and carpool incentives—save money and provide a green glow. Most large... View Details

Keywords: by Michael Toffel & Auden Schendler

01 Oct 1997
News

Doing Something Real

world that seems to have found a better way than price controls to tame inflation (free trade, competition, innovation, dour central bankers)... and a world with a Starbucks on almost every corner. (Now that's coffee.) In these 25 years... View Details

Keywords: Andrew Tobias (MBA '72)

24 Jul 2018
Op-Ed

4 Ways Managers Can Exercise Their 'Agency' to Change the World

they feel a lack of “agency,” a sense that only the highest rank of management can effect positive social change from within a business. Ironically, an increasing number of C-suite executives, including former Starbucks CEO Howard... View Details

Keywords: by George Serafeim

02 Jun 2014
Research & Ideas

Excerpt: ‘A Social Strategy’

the number of likes or followers, the number of responses, or the number of times corporate messages are forwarded to others. For example, by mid-2013 Target had slightly less than 22 million fans on Facebook, Wal-Mart had 30 million, while Converse and View Details

05 Dec 2006
First Look

First Look: December 5, 2006

http://www.hbsp.harvard.edu/b01/en/common/item_detail.jhtml?id=805139 Gordon Bethune at Continental Airlines Harvard Business School Case 406-073 Purchase this case: http://www.hbsp.harvard.edu/b01/en/common/item_detail.jhtml?id=406073 Howard Schultz: Building View Details

Keywords: Sean Silverthorne

19 Dec 2016
Research & Ideas

The 10 Most Popular Stories of 2016

corporate HR function. Becoming a Cognitive Referent: Market Creation and Cultural Strategy Rory McDonald describes the making of a "cognitive referent," which is a firm that customers, the media, analysts, and employees automatically associate with a new... View Details

Keywords: by Carmen Nobel

25 Sep 2018
First Look

New Research and Ideas, September 25, 2018

find that changes in the local business landscape is a leading indicator of housing price changes and that the entry of Starbucks (and coffee shops more generally) into a neighborhood predicts gentrification. Each additional View Details

Keywords: Dina Gerdeman

01 Sep 2018
News

The True Value of a Tweet

value of “likes.” The evidence often cited to support that is to look at people who have liked Starbucks, for example, compared with people who have not. The assumption is that people who have liked Starbucks spend more money there. The... View Details

Keywords: Jen McFarland Flint

30 Jun 2015
First Look

First Look: June 30, 2015

https://cb.hbsp.harvard.edu/cbmp/product/115042-PDF-ENG Harvard Business School Case 715-453 Coffee Wars in India: Starbucks 2015 This case examines the progress made by Starbucks in its first two years of... View Details

Keywords: Carmen Nobel

03 Feb 2016
Research & Ideas

The State of Customer Service Leadership

to improved efficiency and productivity. Yet you write that there are dangers in overdoing it. How so? Schlesinger: Technology can be used effectively to replace low-contact service work. But when Starbucks introduced a faster, larger... View Details

Keywords: by Jim Aisner; Retail

05 Jan 2009
Research & Ideas

Most Popular Articles and Working Papers 2008

Marketing Metaphoria. Q&A and book excerpt. 14. Starbucks' Lessons for Premium Brands After building a great franchise offering a unique customer experience, Starbucks diluted its brand when it overexpanded and offered too many new... View Details

Keywords: by Staff

01 Jun 2004
News

Luxe Redux

notes. “But it’s a fine line — you want to sell to connoisseurs, but not to the curator of the Smithsonian.” These days, it seems that more and more products have been raised to a level of connoisseurship. By turning a commodity into an affordable luxury, View Details

Keywords: Julia Hanna; luxury; Retail Trade

21 May 2007
Research & Ideas

Fixing the Marketing-CEO Disconnect

stable customer retention? If customers are staying on because they're held hostage by a contract, good retention may be obscuring the truth that customers will flee the instant they can. Selecting the wrong metrics can actually cause firms to lose ground with... View Details

Keywords: by Sean Silverthorne

20 Mar 2013
Research & Ideas

How CEOs Sustain Higher-Ambition Goals

Starbucks on the main classroom floor. "We have to make it easy for our colleagues to show up," he said. "We can't put the blinds down and shut the doors if we want to change the culture." Sometimes the CEO needs to step in and handle a... View Details

Keywords: by Dina Gerdeman

20 Mar 2017
Book

Why Companies Are Placing Users at the Core of Their Innovation Strategies

their weekly Starbucks allowance to fund you. It lowers the barrier for entry for innovators to go from prototype to small-scale production. The second thing it does: It changes the selection process. Before, we relied on the judgment of... View Details