Standardized Test - Publications - Faculty & Research

04 Nov 2015
What Do You Think?

Why Does Gender Diversity Improve Financial Performance?

(Danielle); “Winning in this age requires more cross-disciplinary thinking... Women, in my experience, are better thought integrators.” (Allison S. A. Graves); “Many studies suggest that women tend to score higher on tests of social... View Details

Keywords: by James Heskett

14 Jul 2020
Research & Ideas

Restarting Under Uncertainty: Managerial Experiences from Around the World

other multinationals immediately detected new operational and commercial approaches across their international branches and standardized and distributed them to subsidiaries. This proactive behavior toward information was not limited to... View Details

Keywords: by Raffaella Sadun, Andrea Bertoni, Alexia Delfino, Giovanni Fassio, and Mariapaola Testa

16 Sep 2019
Research & Ideas

Crowdsourcing Is Helping Hollywood Reduce the Risk of Movie-Making

Success at the movie box office can be difficult to predict. For every surprise hit film like Crazy Rich Asians, there’s a massive flame-out like Justice League. Unlike television, where a station can test a pilot before committing to a... View Details

Keywords: by Michael Blanding; Motion Pictures & Video

07 Apr 2020
Research & Ideas

What Customers Need to Hear from You During the COVID Crisis

data-id=_/HwZhW1Gssbb77V0GBoue][/div] Which types of brand stories should companies tell? After KFC was chastised by the U.K. Advertising Standards Authority for what it deemed inappropriate ads promoting the brand’s “finger licking good”... View Details

Keywords: by Jill Avery and Richard Edelman

25 Jun 2013
First Look

First Look: June 25

Specifically, we test how individuals who have a responsibility to punish transgressions behave when confronted with the social norm of preferential treatment on people's birthdays. We first establish the existence of this social norm... View Details

Keywords: Anna Secino

13 Oct 2009
Research & Ideas

7 Lessons for Navigating the Storm

Authentic Leadership. "Everyone inside and outside the company is watching what they do. It is imperative that they stay focused on their True North as it sets a standard internally for principled business behavior and will make... View Details

Keywords: by Martha Lagace

03 Jun 2020
Research & Ideas

Who Guarantees Your Workplace Is Safe for Return?

expected to look for some objective standard of reasonable care before they will concur that indoor environments are reasonably safe. There are likely to be do-it-yourselfers, top shelf evaluators—and charlatans. You will need to be able... View Details

Keywords: by John Macomber and Joseph Allen; Real Estate

16 May 2016
HBS Case

Food Safety Economics: The Cost of a Sick Customer

when more than 50 people in 11 states were sickened by an initial E. coli outbreak. “Do those smaller local organic growers have the experience, resources, and commitment to test their products for various food safety risks?” The chain... View Details

Keywords: by Dina Gerdeman; Food & Beverage

17 Feb 2016
Research & Ideas

Man vs. Machine: Which Makes Better Hires?

weakness?"Source: FredFroese The data included test results for a specific low-skilled job across 15 different companies in a variety of industries. (The researchers agreed to keep the actual job description confidential, but say it... View Details

Keywords: by Michael Blanding; Employment

29 Aug 2006
First Look

First Look: August 29, 2006

variable using dispersion among experts' forecasts. We test this methodology using three datasets, demand data at item level, sales data at firm level for retailers, and sales data at firm level for manufacturers. We show that the View Details

Keywords: Sean Silverthorne

11 Mar 2008
First Look

First Look: March 11, 2008

implementation of an innovative, but ultimately unsuccessful strategy. Quarterly strategic reviews, based in part on the firm's balanced scorecard, led executives at Store24 to identify problems with, and eventually abandon, this strategy over a two- year period. We... View Details

Keywords: Martha Lagace

12 Nov 2015
Research & Ideas

Can Consumers be Trusted with Their Own Health Care?

and a profile that varies by situation and according to the patient’s life stage.” Patient Empowerment Taken Too Far? As an example of patient empowerment—and a glimpse at its potential problems—Quelch talked about taking the 23andMe test, a saliva-based... View Details

Keywords: by Dina Gerdeman; Health

12 Dec 2022
Research & Ideas

Buy-In from Black Patients Suffers When Drug Trials Don’t Include Them

October. However, when the drug testing panel includes a proportionate share of Black participants, doctors are much more willing to write a prescription. Black patients, in turn, were more likely to trust a medicine when clinical trials... View Details

Keywords: by Scott Van Voorhis; Pharmaceutical; Health

17 Feb 2003
Research & Ideas

Rating Fund Managers by the Company They Keep

from the Working Paper.Ann Cullen: How is your system different than traditional mutual fund rating systems? Cohen: Our method takes advantage of a wealth of previously unexploited information about fund holdings. Standard metrics rate... View Details

Keywords: by Ann Cullen

17 Jun 2016
Op-Ed

Companies Need to Start Marketing Security to Customers

regular inspections can help. Third party testing companies can insure that industry standards are met. Safety innovation needed But most companies do not innovate around safety or push for tougher safety... View Details

Keywords: by John A. Quelch; Entertainment & Recreation

18 Sep 2018
First Look

New Research and Ideas, September 18, 2018

Ratcheting, Competition, and the Diffusion of Technological Change: The Case of Televisions Under an Energy Efficiency Program By: Amano, Tomomichi, and Hiroshi Ohashi Abstract—In differentiated goods markets with societal implications, quality View Details

Keywords: Dina Gerdeman

29 Dec 2019
Research & Ideas

Read Our Most Popular Research Stories of 2019

them—and all soon-to-be managers—make the shift. These 4 CEOs Created a New Standard of Leadership At the height of the 2008 financial crisis, these four corporate leaders stepped forward—and changed how we think of leadership forever.... View Details

Keywords: by Sean Silverthorne

02 Jun 2011
Research & Ideas

Signing at the Top: The Key to Preventing Tax Fraud?

cheat based on our lab and field studies; we thought it was now time to examine how to prevent people from cheating." The key, according to the researchers, lies in increasing ethical salience: inducing people to pay greater attention to their moral View Details

Keywords: by Carmen Nobel; Accounting

16 Feb 2016
First Look

February 16, 2016

tools can be applied. Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=50595 in press Proceedings of the National Academy of Sciences of the United States of America Cognitive Fatigue Influences Students' Performance on View Details