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Show Results For
- All HBS Web
(386)
- People (1)
- News (78)
- Research (187)
- Events (3)
- Multimedia (1)
- Faculty Publications (54)
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- 13 May 2008
- First Look
First Look: May 13, 2008
What Deep Metaphors Reveal About the Minds of Consumers Authors:Gerald Zaltman and Lindsay Zaltman Publication:Harvard Business School Press, 2008 Abstract Why do advertising campaigns and new products often fail? Why do consumers feel... View Details
Keywords: Martha Lagace
- 26 Jan 2010
- First Look
First Look: Jan. 26
http://www.hbs.edu/research/pdf/10-057.pdf Optimal Auction Design and Equilibrium Selection in Sponsored Search Auctions Authors:Benjamin Edelman and Michael Schwarz An abstract is unavailable at this time.... View Details
Keywords: Martha Lagace
- 28 Aug 2006
- Research & Ideas
Online Match-Making with Virtual Dates
variation of online shopping. Rather than just study the problem, they also came up with a possible solution: Virtual Dates. The researchers began their work by talking to online-dating-site users about their experiences, supplementing these conversations with surveys... View Details
- 12 Aug 2014
- First Look
First Look: August 12
2014 Journal of Advertising Research Pitfalls and Fraud in Online Advertising Metrics: What Makes Advertisers Vulnerable to Cheaters, and How They Can Protect Themselves By:... View Details
Keywords: Sean Silverthorne
- 13 Sep 2011
- First Look
First Look: September 13
and Competitive Imitation: The Case of Sponsor-Based Business Models Authors:Ramon Casadesus-Masanell and Feng Zhu Abstract We study sponsor-based business model innovations where a firm monetizes its product through sponsors rather than... View Details
Keywords: Sean Silverthorne
- 14 Jan 2014
- First Look
First Look: January 14
isn't easy. Publisher's link: http://sloanreview.mit.edu/article/strategic-decisions-for-multisided-platforms/ January 2014 Harvard Business Review The New Patterns of Innovation By: Parmar, Rashik, Ian Mackenzie, David Cohn, and David Gann Abstract—The View Details
Keywords: Sean Silverthorne
- 04 Jun 2001
- Research & Ideas
RealNetworks, CNET, and Judo Strategy
short time ago is that there is now no room for error. You need real businesses, real revenue, real profits, and real cash flows." Yoffie asked the panelists to consider three questions: Since click-through rates on Internet ads have been almost non-existent, is... View Details
Keywords: by Jim Aisner
- 30 Apr 2013
- First Look
First Look: April 30
an 85% increase in click-through rates for paid advertising and a 65% decrease in click-through rates for non-paid algorithmic search links to competing online travel agencies. As View Details
Keywords: Sean Silverthorne
- 02 Feb 2016
- First Look
February 2, 2016
they find that Google's prominent placement of its Flight Search service increased the clicks on paid advertising listings by more than half while decreasing the clicks on organic View Details
Keywords: Sean Silverthorne
- 12 Jun 2018
- First Look
New Research and Ideas, June 12, 2018
workers with heterogeneous human capital interface with machine learning, relative to the older Boolean search technology. We randomly assign individuals with and without computer science and engineering (CS&E) knowledge bases to each... View Details
Keywords: Dina Gerdeman
- 24 Apr 2012
- First Look
First Look: April 24
content, psychometric validity, and relationships to outcomes of interest. Data extraction. We identified relevant articles using the search terms team, teamwork, work groups, or collaboration, in combination with survey or questionnaire.... View Details
Keywords: Carmen Nobel
- 17 Sep 2001
- Research & Ideas
Let Customers Call the Shots
definition of that for the layman? How long has the concept been around in marketing? Wathieu: The idea involves letting consumers take control of variables that are conventionally pre-determined by marketers: product characteristics, place of access, exposure to View Details
Keywords: by Martha Lagace
- 07 Sep 2020
- Research & Ideas
How to Help Small Businesses Survive COVID's Next Phase
cheese, at least for now. It’s equally important for firms to understand their most loyal and profitable customers—who they are, what they buy, and how to engage them. Beyond their purchasing power, loyal customers can become a company’s best advocates, providing... View Details
- 22 Jan 2013
- First Look
First Look: Jan. 22
is presented in which people base their labor search strategy on the average wage and the average unemployment duration of people who belong to their peer group. It is shown that, if the distribution of wage offers is not stationary so... View Details
Keywords: Sean Silverthorne
- 15 Jul 2015
- Research & Ideas
Amazon Prime Day: The Logic Behind a Retailer’s Made-up Holiday
show that Prime members spend almost double the money of other customers," Gupta said. "And the conversion from search to purchase for those customers is something like four to five times higher. There is no question that Prime... View Details
- 22 Jun 2010
- First Look
First Look: June 22
PublicationsPathologies of Online Display Advertising Marketplaces Author:Benjamin Edelman Publication:ACM Sigecom Exchanges, June 2010 Abstract Much has been written about online search advertising, where... View Details
Keywords: Martha Lagace
- 21 Apr 2009
- First Look
First Look: April 21, 2009
businesses outperform both single-unit firms and multi-unit firms composed of unrelated businesses. Explanations for this relationship between focus and firm performance have largely centered on economies of scope achieved by sharing common resources, such as View Details
Keywords: Martha Lagace
- 30 May 2017
- First Look
First Look at New Research and Ideas, May 30
maintenance and repair parts and equipment in the U.S., had just held its November 2014 board meeting. The meeting had been productive but not without some soul searching for both the company’s management team and financial sponsors. Was... View Details
Keywords: Sean Silverthorne
- 03 Mar 2009
- First Look
First Look: March 3, 2009
relative to one-sided markets. Download the paper: http://www.hbs.edu/research/pdf/08-011.pdf Why Do Intermediaries Divert Search? (revised) Authors:Andrei Hagiu and Bruno Jullien Abstract We analyze the incentives to divert search for an... View Details
Keywords: Martha Lagace
- 11 Apr 2000
- Research & Ideas
Financial Services 24/7
reacting to similar challenges. As trendy financial dot-coms with huge technology and advertising budgets emerge offering everyone an equal—and inexpensive—chance to trade stock, apply for a loan, buy insurance, or pay a bill, traditional... View Details
Keywords: by Susan Young