Sponsored Search Advertising - Publications - Faculty & Research

16 Nov 2010
First Look

First Look: November 16, 2010

had suggested—and if so, who should be charged how much and for what? Could YouTube charge users for downloading content, a model it was now beginning to test? Or would it be better for the online video giant to continue to pursue an View Details

Keywords: Sean Silverthorne

15 Nov 2022
Op-Ed

Why TikTok Is Beating YouTube for Eyeball Time (It’s Not Just the Dance Videos)

turning to it for purposes quite different from entertainment. A search for a lunch idea on TikTok returns a collection of videos instead of a list as might be found on Google. A search for a news topic... View Details

Keywords: by John Deighton and Leora Kornfeld

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Tethys | Baker Library | Bloomberg Center | Harvard Business School

Skip to Main Content Tethys Search Baker Library Search Search Search Overview The Tethys Mos aic Morgan Hall, Harvard Business School Founded in... View Details

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US Business Immigration Overview - Alumni

requires that an employer place 2 Sunday print newspaper advertisements for the offered position and also document at least 3 of the following additional recruitment efforts:. Posting the position on the employer's web site Participation... View Details

08 Sep 2014
Research & Ideas

The Strategic Way To Hire a Sales Team

Google and Groupon, for instance, a higher percentage of employees work in sales than engineering or data mining. And at Facebook the salesforce's ability to translate 'likes' into advertisers will make or break that company's valuation... View Details

Keywords: by Carmen Nobel

09 Jan 2020
Book

Rethinking Business Strategy in the Age of AI

business and operating models had always been driven by data, networks, and software. After all, Google commercialized the world’s best search algorithm, developed leading advertising technology, and turned... View Details

Keywords: by Dina Gerdeman

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Past Issues - Alumni

one HBS professor change how American history is taught in high schools? The New Space Race Touting everything from asteroid mining to shoebox-sized satellites, a new generation of space entrepreneurs is taking the search for the next big... View Details

20 Oct 2011
Research & Ideas

Getting the Marketing Mix Right

concerned about retaliation from competitors, the best decision may be to limit investment in detailing and instead put more emphasis on direct-to-consumer advertising or on sponsoring meetings and events,... View Details

Keywords: by Dina Gerdeman

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The Intersection of Public Relations and Photography | Baker Library | Bloomberg Center | Harvard Business School

the Corporate Image Gary Works Photograph Album Resources Research Links Films & TV Bibliography From the Director Site Credits Special Collections Search Exhibition Introduction The Founding of U.S. Steel and the Power of Public Opinion... View Details

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Winners & Runners-Up | New Venture Competition

Georgiades Business Track Runner-Up Zumper allows tenants to search for and close annual apartment leases in a much more transparent manner. Social Enterprise Track, 2012 eTransitions (now Careport Health) Lissy Hu, HBS/HMS Kira Yugay,... View Details

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Documenting the Wartime Effort | Baker Library | Bloomberg Center | Harvard Business School

the Corporate Image Gary Works Photograph Album Resources Research Links Films & TV Bibliography From the Director Site Credits Special Collections Search Exhibition Introduction The Founding of U.S. Steel and the Power of Public Opinion... View Details

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Industry Information - Alumni

current picture of the CPG business. CGT Consumer Goods Technology A collection of news, articles, featured content, sponsored events. A mission of being the intersection of business and technology in the global consumer goods community.... View Details

06 Dec 2017
What Do You Think?

Is It Time To Break Up Amazon, Apple, Facebook, or Google?

ourselves not only to revenue-producing advertising but also a stream of advertising reminders based on information that follows us for a lifetime. Can you name Google’s closest competitor in View Details

Keywords: by James Heskett; Technology; Web Services

28 Nov 2005
Research & Ideas

Unilever: Transformation and Tradition

slaughter the animals some of whose parts ended up in Unilever's pies and sausages. Unilever made its own packaging, and transported its products on its own trucks and barges. It owned the distribution chain that delivered its frozen products to retailers. It ran its... View Details

Keywords: by Geoffrey Jones; Consumer Products

06 Oct 2020
Sharpening Your Skills

18 Tips Managers Can Use to Lead Through COVID's Rising Waters

Protect and Pivot Boris Groysberg, Richard P. Chapman Professor of Business Administration. MARKETING Tip: Tailor your brand stories to the new reality. Which types of brand stories should companies tell? After KFC was chastised by the U.K. View Details

Keywords: by Sean Silverthorne

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What Customers Need to Hear from You During the COVID Crisis

As the COVID-19 virus pandemic began to sweep across the world, Doug McMillon and his team at Walmart watched in horror. Suddenly, they realized, tomorrow would be nothing like “business as usual” and everything in the company’s marketing plan, from retail execution to... View Details

Keywords: by Jill Avery and Richard Edelman

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5 Facts about Clubs at HBS - MBA

Blog Blog MBA Voices Filter Results Arrow Down Arrow Up Read posts from Author Alumni Author Career and Professional Development Staff Author HBS Community Author HBS Faculty Author MBA Admissions Author MBA Students Topics Topics 1st Year (RC) 2+2 Program 2nd Year... View Details

01 Mar 2004
News

Derek Ferguson

Advertising (a firm that helps clients reach the $890 billion youth and hip-hop markets); Bad Boy Films; and Daddy’s House Social Programs, which provides tutoring for more than five hundred students in New York and New Jersey. (P.... View Details

Keywords: Julia Hanna; Performing Arts, Spectator Sports, and Related Industries; Arts, Entertainment

01 Aug 1998
News

High Honors

an entrepreneur. With several other HBS graduates, he undertook a decidedly low-tech startup: plastic phone book covers to carry local advertisements in Massachusetts. The company, the National Merchandising Corporation, was such a... View Details

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