Publications

The Change Masters looks behind the scenes at some of the most important companies in America, including Hewlett-Packard, General Electric, Polaroid, General Motors, Wang Laboratories and Honeywell, to describe their organizational structures, their... View Details

December 1994
Background Note

Cost System Analysis

By: Robert S. Kaplan

Describes six characteristics of cost systems: standard vs. actual costs; job-order vs. process costing; variable vs. full costs; disaggregate vs. aggregate cost accumulation; and specific vs. average rates for labor and overhead. A rewritten version of an earlier... View Details

Keywords: Cost; Analysis; System

October 2003 (Revised January 2004)
Case

BSE in Canada

By: Ray A. Goldberg and Kevin Allison

A cow was determined to have Bovine Spongiform Encephalopathy in Canada, which closed its beef exports to the United States and 39 other countries. What future action should be taken, and how will country of origin specification and traceability take place in the... View Details

Keywords: Animal-Based Agribusiness; Trade; Food; Globalized Markets and Industries; Health; Food and Beverage Industry; Health Industry; Canada

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02 Feb 2016
Blog Post

A Summer Internship in General Management

Like many of his classmates, Andrew Ling (MBA 2015) decided to use the summer between his first and second year to try out something new. Formerly a consultant at McKinsey, he spent his summer working in a marketing and general management role at General Mills – View Details

Keywords: Consumer Products / Retail

26 Nov 2019
Blog Post

Black Excellence: AASU’s 2019 Fall Retreat in Review

long-term impact will bear fruit for those who come after us." Alexxis Isaac (MBA '20) echoed similar sentiments. "It was beautiful to hear how - despite having different specific dreams - we were united in a hope to elevate... View Details

February 2001 (Revised February 2002)
Case

Estee Lauder and the Market for Prestige Cosmetics

By: Nancy F. Koehn

Opens with a brief history of the U.S. cosmetics market and its rapid development in the 1920s. Also recounts Lauder's initial involvement in the sector, making skin care products and selling them in Manhattan beauty parlors during the Great Depression. Pays particular... View Details

Keywords: Fluctuation; Organizational Change and Adaptation; Market Entry and Exit; Entrepreneurship; Luxury; Business Strategy; Society; Beauty and Cosmetics Industry; United States

2012
Other Unpublished Work

Measuring Shared Value: How to Unlock Value by Linking Business and Social Results

By: Michael E. Porter, Greg Hills, Marc Pfitzer, Sonja Patscheke and Elizabeth Hawkins

Measuring shared value allows companies to maximize opportunities for innovation, growth, and social impact at scale. This article explains the specific purpose of shared value measurement and offers a step-by-step process and pragmatic approaches to measurement with... View Details

Keywords: Society

November 2002 (Revised April 2003)
Case

New York Stock Exchange versus NASDAQ, The

By: Estelle S. Cantillon and Tarun Khanna

Reviews the competition between stock markets, specifically the New York Stock Exchange and NASDAQ, as it plays out both in the United States and internationally. The competition between the two exchanges is interesting because of technological developments and the... View Details

Keywords: Capital Markets; Globalization; Strategy; Competition; United States

July 2013
Case

Montreaux Chocolate USA: Are Americans Ready for Healthy Dark Chocolate?

By: John A. Quelch and Diane Badame

Andrea Torres, director of new product development at a high-end chocolate confectionery company, leads her team through a carefully sequenced program of market research to support the development and launch of a new product, healthy dark chocolate with fruit. This is... View Details

Keywords: Competition; Food; Consumer Behavior; Nutrition; Product Launch; Product Development; Food and Beverage Industry; Switzerland; United States

12 May 2015
Blog Post

A Summer Internship in General Management

Like many of his classmates, Andrew Ling (MBA 2015) decided to use the summer between his first and second year to try out something new. Formerly a consultant at McKinsey, he spent his summer working in a marketing and general management role at General Mills – View Details

June 14, 2023
Article

How New CEOs Establish Legitimacy

By: Nitin Nohria

CEOs are given the authority to lead by the rules of corporate governance. They gain additional influence and credibility by demonstrating competence. CEOs who achieve legitimacy have a higher level of trust and influence. This legitimacy will be gained by consistently... View Details

Keywords: Corporate Governance; Leadership Style; Power and Influence; Trust; Competency and Skills

July 2019
Article

Using Behavioral Science to Inform the Design of Sugary Drink Portion Limit Policies: Reply to Wilson and Stolarz-Fantino (2018)

By: Leslie John, Grant E. Donnelly and Christina A. Roberto

In their commentary, Wilson & Stolarz-Fantino argue that specific design features of our research mean that it cannot have policy implications and that researchers “need to consider profit maximization in menu design or studies are likely to suggest ill-informed... View Details

Keywords: Policy Implementation; Food; Governing Rules, Regulations, and Reforms; Policy

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July 2012
Article

iPhones for Friends, Refrigerators for Family: How Products Prime Social Networks

By: Lalin Anik and Michael I. Norton

We show that priming consumers with products associated with specific social networks increases the salience of those networks, influencing both word-of-mouth intentions and consumption. Consumers were exposed to friend- or family-related products (e.g., game consoles... View Details

Keywords: Family and Family Relationships; Product; Customers; Familiarity; Social and Collaborative Networks

Research Summary

article on how to evaluate "success" in translational medical research

the article provides a framework for organizations sponsoring translational research on how to evaluate "success". It urges these organizations to articulate specific goals and concrete metrics on seven dimensions of translational medical research --... View Details

July 1997
Case

Treasury Inflation-Protection Securities (TIPS)

Explores the development of a new product offering based on the first issuance of "real" bonds in the United States. Looks at a specific organization's efforts to position itself to profit from this market development. Follows naturally from a case on nominal bonds. View Details

Keywords: Risk Management; Bonds; Inflation and Deflation; United States

October 2015
Teaching Note

DRW Technologies (Brief Case)

By: Stephen A. Greyser and William Ellet

Teaching note for case 916-535. This note addresses use of the case at different levels and in different courses, with considerable role play suggestions. Updated in September 2020, and now includes a supplemental section with specific experience-based guides for use... View Details

March 1991 (Revised June 1993)
Case

Chevron Corp.: Corporate Image Advertising

By: John A. Quelch

Describes a series of advertising research studies conducted by Chevron to monitor the effectiveness of its corporate advertising. Specific research approaches covered include the McCollum-Spielman and Communications Techniques. The Vals Typology developed by Stanford... View Details

Keywords: Surveys; Multinational Firms and Management; Research; Advertising; Brands and Branding; Energy Industry; United States

Article

Why Compliance Programs Fail: And How to Fix Them

By: Hui Chen and Eugene Soltes

Firms spend millions of dollars annually on whistle-blower hotlines, training, and other efforts to ensure adherence to laws, regulations, and company policies. Yet malfeasance remains entrenched in the corporate world. Why? Too many firms treat compliance as a... View Details

Keywords: Governance Compliance; Programs; Employees; Training; Performance Effectiveness; Measurement and Metrics