Publications

25 Apr 2014
News

The measure of business success is in how you add value

Adrian Beer (OPM 31, 2002), CEO of GrupoBeer, says success in business means adding value for your clients. (Published April 2014) View Details

19 Jul 2010
Research & Ideas

How Mercadona Fixes Retail’s ’Last 10 Yards’ Problem

Imagine a retail chain that offers customers not only the lowest prices but also personalized customer service. Employees receive above-average wages and 20 times more training than the average American retailer. Sounds like a recipe for retail suicide, especially in... View Details

Keywords: by Julia Hanna; Retail; Food & Beverage

May 2018 (Revised October 2020)
Supplement

La Ribera Health Department (B): Epilogue

By: Regina E. Herzlinger, Emer Moloney and Daniela Beyersdorfer

The La Ribera case studies depict an innovative low cost/high quality privately financed hospital model struggling to achieve alignment with the Six Factors. It is reimbursed by the public sector in a Spanish environment whose Consumers, Structure, and Public Policy... View Details

Keywords: Trends And Opportunities; Government; Government Programs; Acquisition; Business Model; Business Plan; Trends; Opportunities; Government and Politics; Programs; Health Care and Treatment; Situation or Environment; Health Industry; Insurance Industry; Technology Industry; Spain

18 Apr 2002
Other Presentation

Basque Competitiveness

By: Michael E. Porter

Regional competitiveness presentation in Bilbao, Basque Country. View Details

Keywords: Economics; Growth and Development; Spain

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August 2013
Teaching Note

Multiasistencia: Redefining the Relationship with Its Service Professionals

By: F. Asis Martinez-Jerez

Multiasistencia, a major Spanish BPO of insurance repairs, is changing the relational contract with its service profesionals from a referral model to a guaranteed workload one. View Details

Keywords: Outsourcing; Incentives; Relational Contracts; Business Model; Motivation and Incentives; Job Cuts and Outsourcing; Contracts; Insurance Industry; Spain

February 2003 (Revised March 2007)
Case

Internet Customer Acquisition Strategy at Bankinter

By: Francisco de Asis Martinez-Jerez, V.G. Narayanan and Lisa Brem

Bankinter, a relatively small Spanish bank, has a large presence as an Internet financial services provider. Leading the way to profitability through the Internet will give Bankinter a major competitive advantage over the larger, more established Spanish banks. Ann... View Details

Keywords: Customer Relationship Management; Internet and the Web; Activity Based Costing and Management; Customer Value and Value Chain; Banks and Banking; Banking Industry; Spain

March 1999 (Revised April 2004)
Case

TelePizza

Describes TelePizza, is Spain's leading chain of pizza restaurants and delivery services. TelePizza has experienced rapid growth to 500 stores since its creation in 1987. The company went public on the Spanish stock market in late 1996. Franchising has played an... View Details

Keywords: Growth and Development Strategy; Food and Beverage Industry; Spain

27 Jan 2010
News

Ferran Adrià Comes to Harvard

Keywords: Michael Norton; Business Schools & Computer & Management Training; Educational Services; Food Services and Drinking Places; Hospitality

01 Jun 2017
News

3-Minute Briefing: Bruce Levy (MBA 1977)

of events relating to women’s basketball. Then a team from France asked us for someone who could play in their league. And then a team from Spain asked the same thing. That’s how I became an agent. MORE Levy on how women’s basketball... View Details

Keywords: Julia Hanna; photo by Chris Sorensen

01 Mar 2010
News

Analyze This

different ways to parse the numbers. Some examples: How many copies go to major Western European nations? Answer: France (1,029), Germany (785), Italy (336), Spain (334), and the United Kingdom (3,231). How many go to the fast-growing... View Details

Keywords: Roger Thompson; Data Processing, Hosting, and Related Services; Information

18 Sep 2007
Research & Ideas

How Brand China Can Succeed

helped Spain present itself to the world as a modern, up-and-coming member of the European Union. However, a series of recent setbacks threaten China's new and improving image. As a result, China looks like a country that loves the... View Details

Keywords: by John Quelch

March 2005
Supplement

Henkel Iberica (B)

By: Francisco de Asis Martinez-Jerez, V.G. Narayanan and Lisa Brem

Supplements the (A) case. View Details

Keywords: Rail Industry; Germany; Spain

February 2014 (Revised May 2014)
Case

Hospital Clínic de Barcelona

By: Richard M.J. Bohmer, Daniela Beyersdorfer and Jaume Ribera

Keywords: Health Care; Provider Organizations; Hospital; Organization Structure; Leadership; Organizations; Health; Health Industry; Europe; Spain

September 2002 (Revised May 2008)
Case

The Arts Property and Hotel

By: Arthur I Segel and Ani M Vartanian

Julio Martinez finds himself as one of the owners of the Arts Hotel Project in Barcelona, Spain. The 455-room hotel is managed by the Ritz Carlton and is in a 44-story tower along Barcelona's beachfront. Julio needs to figure out a strategy to maximize his investment,... View Details

Keywords: Investment; Agreements and Arrangements; Property; Strategy; Accommodations Industry; Real Estate Industry; Barcelona

October 2023 (Revised January 2024)
Case

SEK: Reimagining Spanish Higher Education at Universidad Camilo José Cela (UCJC)

By: John J-H Kim, Mary C. Sauer and Emilie Billaud

In 2023, Nieves Segovia, President of the SEK Education Group in Spain, contemplates the future of her family's for-profit education company, which includes K-12 schools and the newly established UCJC university. Renowned for its innovation in education, SEK faces... View Details

Keywords: Family Business; Curriculum and Courses; Higher Education; Teaching; Digital Strategy; Disruptive Innovation; Knowledge Dissemination; Leading Change; Growth and Development Strategy; Management Succession; Resource Allocation; Organizational Structure; Education Industry; Europe; Spain

June 18, 2015
Article

What Makes FC Barcelona Such a Successful Business

By: Andres Hatum and Luciana Silvestri

This article explores how FC Barcelona's identity as "more than a club" fuels the team's impressive performance on the field. We focus on the role of La Masía, the club's youth academy, to explain how a strong sense of organizational identity underlies the team's style... View Details

Keywords: Organizational Identity; Organizational Culture; Performance; Sports Industry; Barcelona

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September 2014 (Revised March 2021)
Case

La Ribera Health Department (A)

By: Regina E. Herzlinger, Emer Moloney and Daniela Beyersdorfer

The La Ribera case studies depict an innovative low cost/high quality privately financed hospital model struggling to achieve alignment with the Six Factors. It is reimbursed by the public sector in a Spanish environment whose Consumers, Structure, and Public Policy... View Details

Keywords: Health Care; Health Care Financing; Health Care Industry; Health Care Operations; Health Care and Treatment; Operations; Business Model; Government and Politics; Programs; Innovation Strategy; Vertical Integration; Health Industry; Europe; Spain