Publications

SSRN

Research Summary

Social Marketing and Cause Marketing

By: V. Kasturi Rangan

Rangan is studying the role of marketing in influencing social change by focusing on the adoption of social products and ideas such as family planning, economic development, drug abuse prevention, health care, and recycling. Rangan is attempting to determine how social... View Details

August 2015 (Revised May 2016)
Technical Note

Leading Global Teams: Managing SPLIT to Bridge Social Distance

By: Tsedal Neeley

Keywords: Global Leadership; Global Collaboration; Social Distance; Global Teams; Leadership; Groups and Teams; Organizations; Diversity; Cross-Cultural and Cross-Border Issues

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November 2009
Article

Neural Mechanisms of Social Influence

By: Malia Mason, Rebecca Dyer and Michael I. Norton

The present investigation explores the neural mechanisms underlying the impact of social influence on preferences. We socially tagged symbols as valued or not-by exposing participants to the preferences of their peers-and assessed subsequent brain activity during an... View Details

Keywords: Power and Influence; Value; Information; Outcome or Result

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Contributing to the burgeoning discourse on economic inequality, we expose an inequality in what the poor are socially permitted to buy. Across 11 experiments (n = 4,179), we demonstrate that lower-income individuals are held to more... View Details

01 Mar 2012
News

Social Investing Pioneers

the social impact bond, an innovative approach to marrying social purpose with financial returns for investors. Still in the pilot stage in the UK, social impact bonds already... View Details

Keywords: Roger Thompson; Social Assistance; Social Assistance; Social Assistance; Social Assistance

03 Feb 2014

2+2 Information Session: Duke University

This information session is an opportunity for bachelor and master degree students to learn more about the 2+2 application process to the MBA program and ask questions to an Admissions Board Member. The session will take place at 4:30 PM in Social Sciences 119. No... View Details

May 2025
Background Note

Social Enterprise in Latin America

By: Brian L. Trelstad and Karina Souza

This research note provides an overview of the social enterprise ecosystem in Latin America, exploring current dynamics across key markets, including country-specific insights on Brazil, Mexico, Argentina, Colombia, Chile, and Central America. In a region characterized... View Details

2007
Book

Entrepreneurship in the Social Sector

By: Jane Wei-Skillern, James Austin, Herman Leonard and Howard Stevenson

"Entrepreneurship in the Social Sector provides an excellent overview of the many tools available to... View Details

Keywords: Entrepreneurship; Society

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Video

2012 Social Entrepreneurship Fellowship: Winner

20 Dec 2023
News

Industry Spotlight Series: Social Enterprise

April 2012 (Revised March 2013)
Case

Social Strategy at American Express

By: Mikolaj Jan Piskorski and David Chen

American Express has developed a number of strategic partnerships with Facebook, Foursquare and Twitter to improve their card members experience and lower its customer acquisition cost. The case details the history of these partnerships, examines American Express' own... View Details

Keywords: Strategy; Partners and Partnerships; Social Marketing; Financial Services Industry

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March 2011 (Revised August 2014)
Background Note

Social Media in Health Care

By: Regina E. Herzlinger, Selin Gunal Tyler and Charles C. Huang

This note reviews the social media firms in health care that help providers and consumers to interact and their nascent business models. View Details

Keywords: Business Model; Health Care and Treatment; Digital Platforms; Social and Collaborative Networks; Health Industry

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16 Aug 2023

Industry Spotlight: Social Impact

Wonder what an MBA could do to help with your professional growth? Hear from the HBS Social Enterprise Initiative staff and alumni focused on social enterprise to learn more about how HBS ignites and... View Details

January 2022
Article

Global Behaviors, Perceptions, and the Emergence of Social Norms at the Onset of the COVID-19 Pandemic

By: Lukas Hensel, Marc Witte, Stefano Caria, Thiemo Fetzer, Stefano Fiorin, Friedrich M. Goetz, Margarita Gomez, Johannes Haushofer, Andriy Ivchenko, Gordon T. Kraft-Todd, Elena Reutskaja, Christopher Roth, Erez Yoeli and Jon M. Jachimowicz

We conducted a large-scale survey covering 58 countries and over 100,000 respondents between late March and early April 2020 to study beliefs and attitudes towards citizens' and governments' responses at the onset of the COVID-19 pandemic. Most respondents reported... View Details

Keywords: COVID-19; Government Regulation; Social Norms; Health Pandemics; Governing Rules, Regulations, and Reforms; Behavior; Perception; Global Range; Surveys

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Research Summary

Social Determinants of Health

By: Susanna Gallani

Healthcare provider organizations are becoming progressively more involved in ways to improve health equity and address social determinants of health (SDOH). In this line of work, Prof. Gallani studies organizational factors interacting with the implementation of SODH... View Details

Keywords: Healthcare Organizations; Performance Management; Accountability; Health Industry

20 Dec 2022
News

Finance and Social Responsibility in the Informal Economy: Institutional Voids, Globalization and Microfinance Institutions

By: Hao Liang, Christopher Marquis and Sunny Li Sun

We examine the heterogeneous effects of globalization on the interest rate setting by microfinance institutions (MFIs) around the world. We consider MFIs as a mechanism to overcome the institutional void of credit for small entrepreneurs in developing and emerging... View Details

Keywords: Institutional Voids; Microfinance Institutions; Economic Globalization; Social Globalization; Microfinance; Globalization; Developing Countries and Economies

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