Social Value - Publications - Faculty & Research

May 2007
Article

Aspects of Endowment: A Query Theory of Value Construction

By: Eric Johnson, Gerald Häubl and Anat Keinan

How do people judge the monetary value of objects? One clue is provided by the typical endowment study (D. Kahneman, J. L. Knetsch, & R. H. Thaler, 1991), in which participants are randomly given either a good, such as a coffee mug, that they may later sell ("sellers")... View Details

Keywords: Profit; Forecasting and Prediction; Theory; Valuation; Loss; Ownership; Decision Choices and Conditions

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May 1995
Teaching Note

Note on Valuing Equity Cash Flows (TN)

By: Timothy A. Luehrman

Teaching Note for (9-295-085). View Details

Keywords: Cash Flow; Valuation; Equity; Prejudice and Bias

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09 Jul 2001
Research & Ideas

Does Misery Love Companies? How Social Performance Pays Off

the empirical quest to link a firm's social investments to its financial returns has preoccupied researchers. Our goal in this paper is to reorient debate and research about social initiatives by business.... View Details

Keywords: by Joshua D. Margolis & James P. Walsh

18 Sep 2017
Research & Ideas

'Likes' Lead to Nothing—and Other Hard-Learned Lessons of Social Media Marketing

Seventeen years after the dawn of social media marketing, this medium continues to be an intriguing puzzle—a place where brands are investing more time and money, but are still struggling to determine what works well and where the returns... View Details

Keywords: by Dina Gerdeman; Advertising; Technology

10 Nov 2003
Research & Ideas

The Hard Numbers on Social Investments

commercial solutions to social and environmental problems." The goal of the study was to help IC, whose members collectively invested $80 million from 1992 to 2001, the time horizon of the study, develop a fact-based understanding of... View Details

Keywords: by Manda Salls

2015
Working Paper

Thick as Thieves? Dishonest Behavior and Egocentric Social Networks

By: Jooa Julia Lee, Dong-Kyun Im, Bidhan Parmar and Francesca Gino

People experience a threat to their moral self-concept in the face of discrepancies between their moral values and their unethical behavior. We theorize that people's need to restore their view of themselves as moral activates thoughts of a high-density personal social... View Details

Keywords: Moral Sensibility; Behavior; Social and Collaborative Networks

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11 Dec 2023
Research & Ideas

Doing Well by Doing Good? One Industry’s Struggle to Balance Values and Profits

social media. “In any organization, you want to make the moral and material coexist.” In a recent paper, Lakshmi Ramarajan, associate professor of business administration at Harvard Business School, and Erin Reid, a professor at McMaster... View Details

Keywords: by Scott Van Voorhis

10 Sep 2010
Working Paper Summaries

The Impact of Corporate Social Responsibility on Investment Recommendations

Keywords: by Ioannis Ioannou & George Serafeim; Financial Services

June 2015
Article

Understanding Ordinary Unethical Behavior: Why People Who Value Morality Act Immorally

By: F. Gino

Cheating, deception, organizational misconduct, and many other forms of unethical behavior are among the greatest challenges in today's society. As regularly highlighted by the media, extreme cases and costly scams are common. Yet, even more frequent and pervasive are... View Details

Keywords: Moral Sensibility; Behavior

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02 Aug 2022
Research & Ideas

6 Strategies for Building Socially Responsible—and Profitable—Companies

A dozen years ago, Harvard Business School Professor George Serafeim wondered why some companies operated with an eye toward the greater good, while most did not. Back then, he always got the same response: Corporate leaders thought social and environmental practices... View Details

Keywords: by Lane Lambert

November 2022
Article

The Psychosocial Value of Employment: Evidence from a Refugee Camp

By: Reshmaan Hussam, Erin M. Kelley, Gregory Lane and Fatima Zahra

Employment may be important to wellbeing for reasons beyond its role as an income source. This paper presents a causal estimate of the psychosocial value of employment in refugee camps in Bangladesh. We involve 745 individuals in a field experiment with three arms: a... View Details

Keywords: Psychosocial Wellbeing; Employment; Refugees; Well-being

10 Feb 2023
Research & Ideas

COVID-19 Lessons: Social Media Can Nudge More People to Get Vaccinated

deeper look at its social impact, in ways that go beyond the company’s typical approach to experimentation. And, they demonstrated the value for companies to conduct their own meta-analyses, learning across... View Details

Keywords: by Scott Van Voorhis; Health; Technology

15 Dec 2008
Research & Ideas

The Surprisingly Successful Marriages of Multinationals and Social Brands

inventing. This implies that, if large companies want to get the benefits of these new products and the potential growth of these markets, acquisition may be the most effective route and, indeed, it may be the only effective route. Q: How can elephants protect the... View Details

Keywords: by Sarah Jane Gilbert; Consumer Products; Food & Beverage

Research Summary

Overview

According to McKinsey & Company, social interactions impact up to a third of all consumer purchases which accounts for US$940 billion in annual consumption in the US and Europe alone. Understanding social influence is important meeting consumer needs. In my research,... View Details

Keywords: Social Networks; Social Influence; Homophily; CRM; Mobile Gaming; Customer Lifetime Value; Forestry; Banking; Retail Banks

28 May 2012
Research & Ideas

A Pragmatic Alternative for Creating a Corporate Social Responsibility Strategy

the company's bottom line, as well as the environmental or social impacts of one or more of its value chain partners. Theatre 3 encompasses programs targeted at fundamentally changing the business's... View Details

Keywords: by Dina Gerdeman

3 Oct 2012
Other Presentation

Business and Social Good: What is the Role of Investors?

By: Michael E. Porter

Shared Value and Investors Presentation View Details

Keywords: Society; Investment; United States

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Article

Men as Cultural Ideals: Cultural Values Moderate Gender Stereotype Content.

By: Amy Cuddy, Elizabeth Baily Wolf, Peter Glick, Susan Crotty, Jihye Chong and Michael I. Norton

Four studies tested whether cultural values moderate the content of gender stereotypes, such that male stereotypes more closely align with core cultural values (specifically, individualism vs. collectivism) than do female stereotypes. In Studies 1 and 2, using... View Details

Keywords: Gender Stereotypes; Stereotype Content; Individualism; Collectivism; Prejudice and Bias; Values and Beliefs; Culture; Gender

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23 May 2019
Book

These Entrepreneurs Take a Pragmatic Approach to Solving Social Problems

In 1908, Harvard Business School’s first dean, Edwin Francis Gay, welcomed the School’s inaugural class of 59 students by saying that HBS was challenged with encouraging its students to have the “intellectual respect for business as a profession, with the social... View Details

Keywords: by Dina Gerdeman; Green Technology