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Publications

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    • All HBS Web  (734)
      • Faculty Publications  (266)

      Social PerceptionRemove Social Perception →

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      • Article

      Humblebragging: A Distinct—and Ineffective—Self-Presentation Strategy

      By: Ovul Sezer, Francesca Gino and Michael I. Norton
      Self-presentation is a fundamental aspect of social life, with myriad critical outcomes dependent on others’ impressions. We identify and offer the first empirical investigation of a prevalent, yet understudied, self-presentation strategy: humblebragging. Across nine... View Details
      Keywords: Humblebragging; Impression Management; Self-presentation; Interpersonal Perception; Competence; Liking; Sincerity; Behavior; Perception; Interpersonal Communication; Personal Characteristics
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      Sezer, Ovul, Francesca Gino, and Michael I. Norton. "Humblebragging: A Distinct—and Ineffective—Self-Presentation Strategy." Journal of Personality and Social Psychology 114, no. 1 (January 2018): 52–74.
      • Article

      (Mis)perceptions of Inequality

      By: Oliver P. Hauser and Michael I. Norton
      Inequality is arguably the defining societal issue of the 21st century. The debate over “who gets what’ underlies policy debates ranging from taxation to health care to wages and permeates society at all levels, attracting increasing interest from policymakers,... View Details
      Keywords: Equality and Inequality; Wealth and Poverty; Perception; Society; Policy
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      Hauser, Oliver P., and Michael I. Norton. "(Mis)perceptions of Inequality." Special Issue on Inequality and Social Class. Current Opinion in Psychology 18 (December 2017): 21–25.
      • Article

      The Career Effects of Scandal: Evidence from Scientific Retractions

      By: Pierre Azoulay, Alessandro Bonatti and Joshua Lev Krieger
      We investigate how the scientific community's perception of a scientist's prior work changes when one of his articles is retracted. Relative to non-retracted control authors, faculty members who experience a retraction see the citation rate to their earlier,... View Details
      Keywords: Reputation; Perception; Status and Position; Outcome or Result
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      Azoulay, Pierre, Alessandro Bonatti, and Joshua Lev Krieger. "The Career Effects of Scandal: Evidence from Scientific Retractions." Research Policy 46, no. 9 (November 2017).
      • Article

      Pseudo-Set Framing

      By: Kate Barasz, Leslie John, Elizabeth A. Keenan and Michael I. Norton
      Pseudo-set framing—arbitrarily grouping items or tasks together as part of an apparent “set”—motivates people to reach perceived completion points. Pseudo-set framing changes gambling choices (Study 1), effort (Studies 2 and 3), giving behavior (Field Data and Study... View Details
      Keywords: Framing Effects; Gestalt Psychology; Judgment; Judgments; Decision Making; Perception; Behavior
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      Barasz, Kate, Leslie John, Elizabeth A. Keenan, and Michael I. Norton. "Pseudo-Set Framing." Journal of Experimental Psychology: General 146, no. 10 (October 2017): 1460–1477.
      • September 2017
      • Article

      The Belief in a Favorable Future

      By: Todd Rogers, Don A. Moore and Michael I. Norton
      People believe that future others’ preferences and beliefs will change to align with their own. People holding a particular view (e.g., support of President Trump) are more likely to believe that future others will share their view than to believe that future others... View Details
      Keywords: Social Cognition; Judgment; Prediction; Forecasting; False Consensus; Donation; Open Data; Open Materials; Preregistered; Forecasting and Prediction; Perception; Values and Beliefs; Behavior
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      Rogers, Todd, Don A. Moore, and Michael I. Norton. "The Belief in a Favorable Future." Psychological Science 28, no. 9 (September 2017): 1290–1301.
      • August 2017 (Revised December 2018)
      • Case

      Tamarin App: Natural Language Processing

      By: Srikant M. Datar and Caitlin N. Bowler
      In this case, students explore the challenges of using sentiment analysis to monitor and understand public perception around a software application, Tamarin SEO App. Technical topics include building a filtering classifier using naive Bayes and sentiment analysis This... View Details
      Keywords: Data Science; Branding; Data Analytics; Analytics and Data Science; Brands and Branding; Analysis; Perception; Planning
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      Datar, Srikant M., and Caitlin N. Bowler. "Tamarin App: Natural Language Processing." Harvard Business School Case 118-015, August 2017. (Revised December 2018.)
      • 2018
      • Working Paper

      Class Matters: The Role of Social Class and Organizational Sector in High-Achieving Women's Legitimacy Narratives

      By: Judith A. Clair, Rachel D. Arnett, Katherine Chen, Beth K. Humberd and Kathleen L. McGinn
      While prior research recognizes that women struggle to maintain legitimacy for their successes and that self-narratives play a key role in building such legitimacy, theory provides limited insight into how women build legitimacy through their self-narratives. Our... View Details
      Keywords: Personal Development and Career; Gender; Success; Diversity; Perception; Situation or Environment
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      Clair, Judith A., Rachel D. Arnett, Katherine Chen, Beth K. Humberd, and Kathleen L. McGinn. "Class Matters: The Role of Social Class and Organizational Sector in High-Achieving Women's Legitimacy Narratives." Harvard Business School Working Paper, No. 18-014, August 2018. (Revised August 2018 for requested resubmission.)
      • Article

      Dying Is Unexpectedly Positive

      By: Amelia Goranson, Ryan S. Ritter, Adam Waytz, Michael I. Norton and Kurt Gray
      In people’s imagination, dying seems dreadful; however, these perceptions may not reflect reality. In two studies, we compared the affective experience of people facing imminent death with that of people imagining imminent death. Study 1 revealed that blog posts of... View Details
      Keywords: Death; Language; LIWC; Positivity; Affective Forecasting; Open Materials; Perspective; Attitudes
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      Goranson, Amelia, Ryan S. Ritter, Adam Waytz, Michael I. Norton, and Kurt Gray. "Dying Is Unexpectedly Positive." Psychological Science 28, no. 7 (July 2017): 988–999.
      • Article

      Moral Traps: When Self-serving Attributions Backfire in Prosocial Behavior

      By: Stephanie C. Lin, Julian Zlatev and Dale T. Miller
      Two assumptions guide the current research. First, people's desire to see themselves as moral disposes them to make attributions that enhance or protect their moral self-image: When approached with a prosocial request, people are inclined to attribute their own... View Details
      Keywords: Morality; Attributions; Decision Making; Prosocial Behavior; Moral Sensibility; Behavior; Perception
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      Lin, Stephanie C., Julian Zlatev, and Dale T. Miller. "Moral Traps: When Self-serving Attributions Backfire in Prosocial Behavior." Journal of Experimental Social Psychology 70 (May 2017): 198–203.
      • 2017
      • Working Paper

      Equality and Equity in Compensation

      By: Jiayi Bao and Andy Wu
      Equity compensation is widely used for incentivizing skilled employees, particularly in new technology businesses. Traditional theories explaining why firms offer equity suggest that workers with higher rank should receive compensation packages more heavily weighted in... View Details
      Keywords: Inequality Aversion; Compensation; Stock Options; Scarcity; Experiment; Compensation and Benefits; Equity; Equality and Inequality; Perception
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      Bao, Jiayi, and Andy Wu. "Equality and Equity in Compensation." Harvard Business School Working Paper, No. 17-093, April 2017.
      • Article

      Normative Judgments and Individual Essence

      By: Julian De Freitas, Kevin P. Tobia, George E. Newman and Joshua Knobe
      A growing body of research has examined how people judge the persistence of identity over time—that is, how they decide that a particular individual is the same entity from one time to the next. While a great deal of progress has been made in understanding the types... View Details
      Keywords: Concepts; Essentialism; Normative Factors; Persistence; True Self; Morality; Identity; Moral Sensibility; Perception
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      De Freitas, Julian, Kevin P. Tobia, George E. Newman, and Joshua Knobe. "Normative Judgments and Individual Essence." Cognitive Science 41, no. S3 (2017): 382–402.
      • March 2017
      • Article

      Risky Business: When Humor Increases and Decreases Status

      By: T. B. Bitterly, A.W. Brooks and M. E. Schweitzer
      Across eight experiments, we demonstrate that humor can influence status, but attempting to use humor is risky. The successful use of humor can increase status in both new and existing relationships, but unsuccessful humor attempts (e.g., inappropriate jokes) can harm... View Details
      Keywords: Status and Position; Behavior; Groups and Teams; Perception
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      Bitterly, T. B., A.W. Brooks, and M. E. Schweitzer. "Risky Business: When Humor Increases and Decreases Status." Journal of Personality and Social Psychology 112, no. 3 (March 2017): 431–455.
      • March 2017
      • Article

      Why Do We Hate Hypocrites? Evidence for a Theory of False Signaling

      By: Jillian J. Jordan, Roseanna Sommers, Paul Bloom and David G. Rand
      Why do people judge hypocrites, who condemn immoral behaviors that they in fact engage in, so negatively? We propose that hypocrites are disliked because their condemnation sends a false signal about their personal conduct, deceptively suggesting that they behave... View Details
      Keywords: Moral Psychology; Condemnation; Vignettes; Deception; Social Signaling; Open Data; Open Materials; Moral Sensibility; Behavior; Perception
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      Jordan, Jillian J., Roseanna Sommers, Paul Bloom, and David G. Rand. "Why Do We Hate Hypocrites? Evidence for a Theory of False Signaling." Psychological Science 28, no. 3 (March 2017): 356–368.
      • Article

      Social Recycling Transforms Unwanted Goods into Happiness

      By: Grant Edward Donnelly, Cait Lamberton, Rebecca Walker Reczek and Michael I. Norton
      Consumers are often surrounded by resources that once offered meaning or happiness but that have lost this subjective value over time—even as they retain their objective utility. We explore the potential for social recycling—disposing of used goods by allowing other... View Details
      Keywords: Disposition; Well-being; Prosocial Behavior; Pro-environmental Behavior; Happiness; Behavior; Philanthropy and Charitable Giving; Environmental Sustainability
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      Donnelly, Grant Edward, Cait Lamberton, Rebecca Walker Reczek, and Michael I. Norton. "Social Recycling Transforms Unwanted Goods into Happiness." Journal of the Association for Consumer Research 2, no. 1 (January 2017): 48–63.
      • 2017
      • Article

      True Happiness: The Role of Morality in the Concept of Happiness

      By: Jonathan Phillips, Julian De Freitas, Christian Mott, June Gruber and Joshua Knobe
      Recent scientific research has settled on a purely descriptive definition of happiness that is focused solely on agents' psychological states (high positive affect, low negative affect, high life satisfaction). In contrast to this understanding, recent research has... View Details
      Keywords: Moral Cognition; Happiness; Moral Sensibility; Emotions; Well-being
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      Phillips, Jonathan, Julian De Freitas, Christian Mott, June Gruber, and Joshua Knobe. "True Happiness: The Role of Morality in the Concept of Happiness." Journal of Experimental Psychology: General 146, no. 2 (2017): 165–181.
      • November 2016
      • Case

      But, It's For a Good Cause

      By: Elizabeth Keenan and John Gourville
      Companies have long tried to enhance consumers’ perceptions of their firms and the products they sell in a variety of ways. Such efforts include the development of a brand image that the public views favorably, as in the case of Apple. It extends to the development of... View Details
      Keywords: Social Change; Marketing And Society; Social Marketing; Brands and Branding; Customers; Perception; Advertising; Advertising Campaigns; Partners and Partnerships; Trends; Environmental Sustainability
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      Keenan, Elizabeth, and John Gourville. "But, It's For a Good Cause." Harvard Business School Case 517-062, November 2016.
      • Article

      Managing Perceptions of Distress at Work: Reframing Emotion as Passion

      By: Elizabeth Baily Wolf, Jooa Julia Lee, Sunita Sah and Alison Wood Brooks
      Expressing distress at work can have negative consequences for employees: observers perceive employees who express distress as less competent than employees who do not. Across five experiments, we explore how reframing a socially inappropriate emotional expression... View Details
      Keywords: Decision Making; Emotions; Perception
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      Wolf, Elizabeth Baily, Jooa Julia Lee, Sunita Sah, and Alison Wood Brooks. "Managing Perceptions of Distress at Work: Reframing Emotion as Passion." Organizational Behavior and Human Decision Processes 137 (November 2016): 1–12.
      • August 2016
      • Article

      The Role of (Dis)similarity in (Mis)predicting Others' Preferences

      By: Kate Barasz, Tami Kim and Leslie K. John
      Consumers readily indicate liking options that appear dissimilar—for example, enjoying both rustic lake vacations and chic city vacations or liking both scholarly documentary films and action-packed thrillers. However, when predicting other consumers’ tastes for the... View Details
      Keywords: Perceived Similarity; Prediction Error; Preference Prediction; Self-other Difference; Social Inference; Cognition and Thinking; Perception; Forecasting and Prediction
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      Barasz, Kate, Tami Kim, and Leslie K. John. "The Role of (Dis)similarity in (Mis)predicting Others' Preferences." Journal of Marketing Research (JMR) 53, no. 4 (August 2016): 597–607.
      • Article

      Learning from Potentially Biased Statistics: Household Inflation Perceptions and Expectations in Argentina

      By: Alberto Cavallo, Guillermo Cruces and Ricardo Perez-Truglia
      When forming expectations, households may be influenced by perceived bias in the information they receive. In this paper, we study how individuals learn from potentially biased statistics using data from both a natural experiment and a survey experiment during a... View Details
      Keywords: Inflation Expectations; Bayesian Estimation; Inflation and Deflation; Information; Household; Behavior; Argentina
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      Cavallo, Alberto, Guillermo Cruces, and Ricardo Perez-Truglia. "Learning from Potentially Biased Statistics: Household Inflation Perceptions and Expectations in Argentina." Brookings Papers on Economic Activity (Spring 2016): 59–108.
      • Article

      The Radical Flank Effect and Cross-occupational Collaboration for Technology Development during a Power Shift

      By: Emily Truelove and Katherine C. Kellogg
      This 12-month ethnographic study of an early entrant into the U.S. car-sharing industry demonstrates that when an organization shifts its focus from developing radical new technology to incrementally improving this technology, the shift may spark an internal power... View Details
      Keywords: Groups and Teams; Conflict and Resolution; Power and Influence; Perception; Behavior; Collaborative Innovation and Invention
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      Truelove, Emily, and Katherine C. Kellogg. "The Radical Flank Effect and Cross-occupational Collaboration for Technology Development during a Power Shift." Administrative Science Quarterly 61, no. 4 (December 2016): 662–701.
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