Publications

Article

Designing Social Networks: Joint Tasks and the Formation and Endurance of Network Ties

By: Sharique Hasan and Rembrand Koning

Can managers influence the formation of organizational networks? In this article, we evaluate the effect of joint tasks on the creation of network ties with data from a novel field experiment with 112 aspiring entrepreneurs. During the study, we randomized individuals... View Details

Keywords: Accelerators; Entrepreneur; Social Networks; Field Experiment; Entrepreneurship; Organizational Design; Networks; Social and Collaborative Networks; Social Media; Information Technology Industry; India

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February 2008 (Revised June 2011)
Background Note

Social Networks: The Portals of Web 2.0

By: Stephen P. Bradley and Nancy Bartlett

Social networks have evolved into influential, compelling and persuasive systems, the portals of Web 2.0 and one of the most powerful media phenomena in 2008. This note provides a brief background and description of various social network sites including MySpace,... View Details

Keywords: Web; Technology; Networks; Information Technology Industry

10 Dec 2013
News

It's a Narcissism Epidemic

Keywords: social media; management focus

August 2012 (Revised October 2015)
Case

LinkedIn Corporation, 2012

By: David Yoffie and Liz Kind

Since its inception in 2003, LinkedIn had become a leading Silicon Valley institution with a brand name that was recognizable throughout the U.S. and in many countries overseas. As of March 2012, LinkedIn was the world's largest professional network on the Internet... View Details

Keywords: Social Networking; Media; Technology; Strategy; Growth Management; Internet and the Web; Corporate Strategy; Social and Collaborative Networks; Brands and Branding; Social Media; Media and Broadcasting Industry; Media and Broadcasting Industry; California

February 2025
Case

What's Heiring Next? The Saga of the Murdoch Media Empire

By: Lauren Cohen, Mayra Gazel and Sophia Pan

As Lachlan Murdoch left the courthouse, he puzzled on the next phase of his battle for control over his father Rupert Murdoch’s media empire. With Rupert aging and his siblings determined to retain their voting rights, Lachlan was convinced that the future of News... View Details

Keywords: Family Business; Lawsuits and Litigation; Rights; Management Succession; Family Ownership; Family and Family Relationships; Power and Influence; Media and Broadcasting Industry

14 Sep 2023
Blog Post

MBAs Accelerate Their Social Enterprise Ventures

The Social Enterprise Accelerator is offered to students in the summer between their first and second year, supporting student founders in the development of their social impact startup. During the summer of... View Details

May 2024
Article

Moral Thin-Slicing: Forming Moral Impressions from a Brief Glance

By: Julian De Freitas and Alon Hafri

Despite the modern rarity with which people are visual witness to moral transgressions involving physical harm, such transgressions are more accessible than ever thanks to their availability on social media and in the news. On one hand, the literature suggests that... View Details

Keywords: Moral Judgement; Thin Slices; Social Media; Fake News; Misinformation; Moral Sensibility; News; Behavior

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01 Jun 2004
News

Who, Me?

online, specifically to Tickle.com, a social interaction Web site founded and run by James Currier (MBA ’99). “Tickle is an interpersonal media company about everyone’s favorite subject: themselves,” Currier... View Details

Keywords: Tickle.com; social media; tickle; News, Library, Internet, and Other Services; Information

18 Apr 2019
Blog Post

Evolution in Entertainment: A Recap of the 2019 Entertainment & Media Conference

and over 30 speakers who are at the frontiers of change in entertainment. Hosted by HBS’s Entertainment & Media Club, the conference each year brings industry leaders to campus to share their experiences and insights from the film,... View Details

Keywords: Entertainment / Media / Sports

25 Aug 2022
News

Elevator Pitch: Wagr

Illustration by Drue Wagner Wagr [Wa-jr] Mario Malave (MBA 2020), CEO Eliana Eskinazi (MBA 2020), CPO Concept: Wagr is a social sports-betting app that allows people to bet with others in their community instead of betting against the... View Details

Keywords: entrepreneurship; gambling; social media

Article

Information or Opinion? Media Bias as Product Differentiation

By: Bharat Anand, Rafael Di Tella and Alexander Galetovic

Keywords: Information; Media; Prejudice and Bias; Product

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July 2014
Article

Winners in the Spotlight: Media Coverage of Fund Holdings as a Driver of Flows

By: David H. Solomon, Eugene F. Soltes and Denis Sosyura

We show that media coverage of mutual fund holdings affects how investors allocate money across funds. Controlling for fund performance, fund holdings with high past returns attract extra flows only if these stocks were recently featured in major newspapers. In... View Details

Keywords: Prejudice and Bias; Media; Investment Funds; Financial Services Industry

SSRN

December 2009
Article

Media Markets and Localism: Does Local News en Español Boost Hispanic Voter Turnout?

By: Felix Oberholzer-Gee and Joel Waldfogel

Since the dawn of broadcasting, and especially in the past decade, Americans have turned their attention from local to more distant sources of news and entertainment. While the integration of media markets will raise the private welfare of many consumers, critics of a... View Details

Keywords: Voting; Ethnicity; Behavior; Local Range; Media and Broadcasting Industry; Media and Broadcasting Industry; United States

2011
Other Unpublished Work

Medium and Message: The Role of the Media in Establishing Institutional Logics

By: Mukti Khaire and Erika Richardson

Research on industry institutional logics has provided insights into the factors that influence organizational behavior and actions. However, we still lack a detailed understanding of how industry logics emerge from societal-level values, get disseminated, and become... View Details

Keywords: Entrepreneurship; Values and Beliefs; Governing Rules, Regulations, and Reforms; Media; Organizations; Behavior; Societal Protocols; Fashion Industry; India

June 2011 (Revised June 2012)
Case

Sephora Direct: Investing in Social Media, Video, and Mobile

By: Elie Ofek and Alison Berkley Wagonfeld

Julie Bornstein, senior vice president of Sephora Direct, is seeking to double her budget for social media and other digital marketing initiatives for 2011. A number of digital efforts implemented in the past two years seem to be bearing fruit and there is a desire to... View Details

Keywords: History; Leadership; Marketing Strategy; Marketing; Emerging Markets; Investment Return; Investment Funds; Budgets and Budgeting

14 Sep 2009
Research & Ideas

Understanding Users of Social Networks

near the media hubs (except Atlanta) and far away from those elite opinion-makers in coastal urban areas. “You need to shift your mindset from social media to View Details

Keywords: by Sean Silverthorne; Advertising; Publishing

November 2012
Teaching Note

Groupon (TN)

By: Sunil Gupta, Ray Weaver and Yien Hao Lock

On November 4, 2011, Groupon, a marketing services company that promoted local businesses by selling deeply discounted vouchers for their products and services, completed its initial public offering that valued the company at $17 billion. Within a year Groupon's share... View Details

Keywords: Social Networking; Media; Technology; Strategy; Business Growth and Maturation; Marketing Strategy; Marketing; Internet and the Web; Social Media; Retail Industry; Service Industry; Technology Industry; North America; United States

April 2015 (Revised December 2015)
Case

Resuscitating Monitter

By: Benjamin Edelman and Wei Sun

After a Twitter API change and policy change block his fledgling startup, solo entrepreneur Alex Holt evaluates his options. Should he double-down with a major investment in new servers, rewriting his app from scratch, and charging users for a service that he had... View Details

Keywords: Platform Strategy; Envelopment; Dependence; Social Media; Business Strategy; Vertical Integration; Information Technology; Digital Platforms; Advertising Industry; Information Technology Industry; Australia

2013
Chapter

Privacy Breach Analysis in Social Networks

By: Frank Nagle

Over the past 5–10 years, online social networks have rapidly expanded, and as of March 2012 the largest online social network, Facebook, had over 901 million active members. The wealth of information users post in their social network profiles, as well as the... View Details

Keywords: Crime and Corruption; Social and Collaborative Networks; Social Media; Cybersecurity; Analytics and Data Science