Social Marketing - Publications - Faculty & Research

01 Mar 2023
News

Step Change

population is approaching 110 million, the highest in the MENA region, with about half of its citizens between the ages of 15 and 45 and the range of mobile-phone penetration well over 90 percent. The market to meet a host of consumer... View Details

Keywords: Julia Hanna; photographed by Abdelrahman Gabr – Koree; entrepreneurship; women; venture capital; Egypt; developing economies; Finance

01 Mar 2014
News

Generation Next

(self-reliance)—proof that Indians could make their own products, without the British. Today, Godrej has a more than $4 billion global market for its products, which range from security appliances to furniture, soaps, and real estate. A... View Details

Keywords: Mark Bergen; Godrej Group; Management

12 Nov 2021
News

Alumni Business Leaders on Confronting the Climate Change Challenge

urgent systemic changes needed to address climate change. By doing what’s right for people and the planet, pep+ will help position our company as a consistent top market performer by generating stronger, more loyal connections with our... View Details

22 Feb 2022
News

New Urban Order

Currently an adjunct associate professor at NYU’s Stern School, where he teaches about commercializing carbon-reduction technologies in the course Disruption, Entrepreneurship, and Social Impact, Carty points to the significant potential... View Details

Keywords: Kathleen Fu, Deborah Blagg, Julia Hanna, and Maureen Harmon; illustrations by; energy; environment; sustainability; entrepreneurship; Transit and Ground Passenger Transportation; Transportation; Water, Sewage and Supply Systems; Utilities; Construction of Buildings; Construction; Waste Management and Remediation Services; Corporate Services

29 Aug 2023
News

Helping Consumers Decarbonize their Purchases

Subscribe on iTunes Subscribe on Spotify More Skydeck episodes Hi, this is Dan Morrell, host of Skydeck. In this episode, we’re going to be highlighting an episode of another HBS podcast: Climate Rising, which focuses on what businesses are doing, can do, and should do... View Details

01 Oct 2001
News

Guy de Chazal: Changing Focus

putting too much faith in innovative companies with exciting ideas but untried management. "At Morgan Stanley, we're back to basics: We look for young companies that have the advantage of entering a potentially large market before the... View Details

Keywords: Deborah Blagg

01 Dec 2022
News

Full Court Press

didn’t exist before.” Growing basketball on the continent entails addressing the logistics and marketing challenges inherent in trying to scale any operation across 54 countries. It also poses a deep cultural challenge—the kind where the... View Details

Keywords: Dan Morrell

01 Jun 2022
News

A Sustainable Solution for Fashion

READY TO MAKE AN IMPACT READ MORE STORIES Syrup works by integrating a retailer’s data—historical and real-time transactions and inventory, e-commerce patterns, and marketing and promotion plans, among other things—with weather, search,... View Details

Keywords: April White

01 Oct 1997
News

High Fives

father-in-law said it would be in the new CEO's interest to make sure that my career was successful also. I took the job.” Investment outlook over the next five years: “I'm bullish. We're in a world of low inflation. Market economies and... View Details

01 Jun 2024
News

Alumni and Faculty Books

doesn’t have to die and can, in fact, be saved with blockchain networks. He separates this movement, which aims to provide a solid foundation for everything from social networks to artificial intelligence to virtual worlds, from... View Details

01 Dec 2009
News

One Man Crime Wave

languages. To many writers, critics, and fans, “JDM” lives on as an underappreciated master, a born storyteller who served up riveting, best-selling adventure tales that feature penetrating social commentary and sharp insights into human... View Details

Keywords: Garry Emmons; fiction writing; Arts, Entertainment; Publishing Industries (except Internet); Information

01 Jun 2008
News

You Only Thought You Were Republican

centrist Republican Party has shifted to the right edge of the scale, ten clicks to your right. You think of yourself as fairly liberal socially — so you can understand why your daughter doesn’t want the government to step into her most... View Details

Keywords: Andrew Tobias; national debt; Business Schools & Computer & Management Training; Educational Services; Government

01 Feb 2001
News

The Third Force: Indispensable to Society, Nonprofits Should Redirect Oversight Efforts

unpopular social issues, enabling spirituality, redistributing wealth to the needy, supporting cultural activities, and effectively and efficiently providing long-term solutions for social needs. Government... View Details

Keywords: Health, Social Assistance

01 Dec 2001
News

Reaching Out

"Many people want to spend their productive years doing something that they care about, and one way to do that is to work through the social sector on issues that markets alone don't always address,"... View Details

Keywords: Garry Emmons and Julia Hanna; Health, Social Assistance

06 Dec 2021
News

Rescue & Recovery

like Cisco, Microsoft, and Airbnb to scale their impact. Since its programs are driven by local needs across 40 geographies, they run the gamut, from agriculture and financial inclusion to food security, market development, policy, and... View Details

Keywords: Jen McFarland Flint; photographed by Stephen Voss; Social Assistance; Social Assistance

01 Jun 2009
News

Entrepreneur’s Rwandan Start-Up Gets HBS Support

SCHARPF: Seeking cost-effective raw materials in Rwanda. Elizabeth Scharpf (MBA ’07) is on a roll. Determined to put her MBA skills to work addressing socioeconomic and public health problems in developing nations, she has launched a View Details

Keywords: Social Assistance; Social Assistance; Social Assistance; Social Assistance

16 Jan 2014
News

Learning from Helping Others

class and a Robert Coles-taught seminar called Moral and Social Inquiry. "We read literature and discussed what the characters had done and what decisions they had made. It allowed us to then think about our own lives and what kinds of... View Details

Keywords: Jill Radsken; Health, Social Assistance

17 Feb 2015
News

The First Five Years: Justin Pasquariello (MBA 2010)

objectives. Identifying how to best achieve our mutual objectives can be challenging, but also provides a great learning and growth opportunity.” How do you use what you learned at HBS in this position? “In some way or other, every class I took at HBS has been... View Details