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  • 21 Sep 2016
  • Research & Ideas

Shabana Azmi: Leveraging Bollywood Fame into Social Good

unique insights on how it worked, and how it has changed. And as a woman, a Muslim, and a social activist, she provides a powerful role model of diversity.” Excerpts from Azmi’s video interview with Rohit Deshpandé can be seen here, and a... View Details
Keywords: by Sean Silverthorne; Motion Pictures & Video
  • 15 Mar 2007
  • Working Paper Summaries

Initiating Divergent Organizational Change: The Enabling Role of Actors’ Social Position

Keywords: by Julie Battilana
  • 03 Aug 2009
  • Research & Ideas

Corporate Social Responsibility in a Downturn

Kasturi "Kash" Rangan, the Malcolm P. McNair Professor of Marketing at Harvard Business School, argues that corporate social responsibility (CSR) initiatives are more necessary than ever. Rangan says that when carefully planned... View Details
Keywords: by Martha Lagace
  • Article

Policies to Influence Perceptions about COVID-19 Risk: The Case of Maps

By: Claudia Engel, Jonathan Rodden and Marco Tabellini
Choropleth disease maps have become an important tool for informing the public about the risks posed by COVID-19. In a survey conducted in the U.S. state of Georgia in June 2020, we randomly assigned respondents to view either of two maps. The first one reported... View Details
Keywords: Disease Surveillance; Health Pandemics; Risk and Uncertainty; Perception; Policy
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Engel, Claudia, Jonathan Rodden, and Marco Tabellini. "Policies to Influence Perceptions about COVID-19 Risk: The Case of Maps." Science Advances 8, no. 11 (March 18, 2022).
  • 2010
  • Working Paper

The Influence of Prior Industry Affiliation on Framing in Nascent Industries: The Evolution of Digital Cameras

New industries sparked by technological change are characterized by high uncertainty. In this paper we explore how a firm's conceptualization of products in this context, as reflected by product feature choices, is influenced by prior industry affiliation. We study... View Details
Keywords: Experience and Expertise; Technological Innovation; Product Launch; Market Entry and Exit; Industry Growth; Product Development; Behavior; Competitive Strategy; Electronics Industry
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Benner, Mary J., and Mary Tripsas. "The Influence of Prior Industry Affiliation on Framing in Nascent Industries: The Evolution of Digital Cameras." Harvard Business School Working Paper, No. 11-007, July 2010. (Revised December 2010.)
  • November 2008 (Revised November 2008)
  • Case

Cyworld: Creating and Capturing Value in a Social Network

By: Sunil Gupta and Sangman Han
In May 2008, the new CEO of Cyworld, a social network company in Korea, had to decide how to create and capture value from his rapidly growing user base. Cyworld was founded in 1999, and in 2003 it was acquired by SK Telecom, a leading mobile service provider in Korea.... View Details
Keywords: Customer Value and Value Chain; Consumer Behavior; Social and Collaborative Networks; Segmentation; Value Creation; South Korea
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Gupta, Sunil, and Sangman Han. "Cyworld: Creating and Capturing Value in a Social Network." Harvard Business School Case 509-012, November 2008. (Revised November 2008.)
  • Article

Choice Architects Reveal a Bias Toward Positivity and Certainty

By: David P. Daniels and Julian Zlatev
Biases influence important decisions, but little is known about whether and how individuals try to exploit others’ biases in strategic interactions. Choice architects—that is, people who present choices to others—must often decide between presenting choice sets with... View Details
Keywords: Nudges; Biases; Strategic Decision Making; Social Influence; Choice Architects; Choice Architecture; Reflection Effect; Certainty Effect; Loss Aversion; Decision Making; Risk and Uncertainty; Power and Influence
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Daniels, David P., and Julian Zlatev. "Choice Architects Reveal a Bias Toward Positivity and Certainty." Organizational Behavior and Human Decision Processes 151 (March 2019): 132–149.
  • February 2022
  • Article

How Global Leaders Gain Power Through Downward Deference and Reduction of Social Distance

By: Tsedal Neeley and Sebastian Reiche
We theorize about how people with positional power enact downward deference—a practice of lowering oneself to be equal to that of lower power workers—based on a study of 115 top global leaders at a large U.S. company. These leaders were charged with advancing... View Details
Keywords: Leadership; Leadership Style; Global Range; Relationships; Rank and Position; Power and Influence; Cross-Cultural and Cross-Border Issues
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Neeley, Tsedal, and Sebastian Reiche. "How Global Leaders Gain Power Through Downward Deference and Reduction of Social Distance." Academy of Management Journal 65, no. 1 (February 2022): 11–34.
  • March 2012
  • Article

The Influence of Prior Industry Affiliation on Framing in Nascent Industries: The Evolution of Digital Cameras

By: Mary J. Benner and Mary Tripsas
New industries sparked by technological change are characterized by high technological, market, and competitive uncertainty. In this paper we explore how a firm's conceptualization of products in this context, reflected in its introduction of product features, is... View Details
Keywords: Technology; Transformation; Risk and Uncertainty; Competitive Strategy; Product; Values and Beliefs; Mathematical Methods; Power and Influence; Behavior; Experience and Expertise; Design; Market Entry and Exit; Employment Industry; Computer Industry
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Benner, Mary J., and Mary Tripsas. "The Influence of Prior Industry Affiliation on Framing in Nascent Industries: The Evolution of Digital Cameras." Strategic Management Journal 33, no. 3 (March 2012): 277–302.
  • 2008
  • Article

The Influence of Organizational Respect on Emotional Exhaustion in the Human Services

By: Lakshmi Ramarajan, Sigal G. Barsade and Orah Burack
Keywords: Organizations; Emotions
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Ramarajan, Lakshmi, Sigal G. Barsade, and Orah Burack. "The Influence of Organizational Respect on Emotional Exhaustion in the Human Services." Journal of Positive Psychology 3, no. 1 (2008): 4–18.
  • 02 Feb 2023
  • Research & Ideas

Why We Still Need Twitter: How Social Media Holds Companies Accountable

would hire 20,000 workers across the US. Similar stories of social media’s power inspired Harvard Business School professors Jonas Heese and Joseph Pacelli to research just how much social media can View Details
Keywords: by Kasandra Brabaw; Technology
  • 1999
  • Chapter

Beyond the Simple Demography-Power Hypothesis: How Blacks in Power Influence Whites to Mentors Blacks

By: D. A. Thomas
Keywords: Training; Power and Influence; Race
Citation
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Thomas, D. A. "Beyond the Simple Demography-Power Hypothesis: How Blacks in Power Influence Whites to Mentors Blacks." In Mentoring Dilemmas: Developmental Relationships within Multicultural Organizations, edited by A. Murrell, F. Crosby, and R. Ely. Mahwah, NJ: Lawrence Erlbaum Associates, 1999.
  • April 8, 2025
  • Other Article

Commentary: How Financial Influencers Can Make or Break Investment Platforms like Chocolate Finance

By: Daniel Rabetti
Keywords: Power and Influence; Public Opinion; Social Media; Financial Services Industry
Citation
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Rabetti, Daniel. "Commentary: How Financial Influencers Can Make or Break Investment Platforms like Chocolate Finance." Channel News Asia (CNA) (April 8, 2025).
  • May–June 2023
  • Article

A New Approach to Building Your Personal Brand: How to Communicate Your Value

By: Jill Avery and Rachel Greenwald
For better or worse, in today’s world everyone is a brand. Whether you’re applying for a job, asking for a promotion, or writing a dating profile, your success will depend on getting others to recognize your value. So you need to get comfortable marketing... View Details
Keywords: Personal Brand; Influencer Marketing; Leadership Development; Marketing; Brands and Branding; Identity; Reputation; Competency and Skills
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Avery, Jill, and Rachel Greenwald. "A New Approach to Building Your Personal Brand: How to Communicate Your Value." Harvard Business Review 101, no. 3 (May–June 2023): 147–151.
  • Article

Beyond Emotional Similarity: The Role of Situation-specific Motives

By: Amit Goldenberg, David Garcia, Eran Halperin, Jamil Zaki, Danyang Kong, Golijeh Golarai and James J. Gross
It is well established that people often express emotions that are similar to those of other group members. However, people do not always express emotions that are similar to other group members, and the factors that determine when similarity occurs are not yet clear.... View Details
Keywords: Emotion Contagion; Emotional Influence; Motivation; Group Dynamics; Emotions; Situation or Environment; Motivation and Incentives; Behavior
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Goldenberg, Amit, David Garcia, Eran Halperin, Jamil Zaki, Danyang Kong, Golijeh Golarai, and James J. Gross. "Beyond Emotional Similarity: The Role of Situation-specific Motives." Journal of Experimental Psychology: General 149, no. 1 (January 2020): 138–159.
  • 10 Feb 2023
  • Research & Ideas

COVID-19 Lessons: Social Media Can Nudge More People to Get Vaccinated

Public health officials who took to social media to push people to get the COVID-19 vaccine may have wondered if they were screaming into a void. Over the course of the pandemic, health agencies around the world—ranging from the World... View Details
Keywords: by Scott Van Voorhis; Health; Technology
  • 2017
  • Working Paper

Seeking to Belong: How the Words of Internal and External Beneficiaries Influence Performance

By: Paul Green, Francesca Gino and Bradley R. Staats
In this paper, we examine how connecting to beneficiaries of one’s work increases performance and argue that beneficiaries internal to an organization (i.e., one’s own colleagues) can serve as an important source of motivation, even in jobs that—on the surface—may seem... View Details
Keywords: Prosocial Motivation; Belongingness; Motivation; Job Design; Field Experiment; Motivation and Incentives; Strategy; Job Design and Levels
Citation
SSRN
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Green, Paul, Francesca Gino, and Bradley R. Staats. "Seeking to Belong: How the Words of Internal and External Beneficiaries Influence Performance." Harvard Business School Working Paper, No. 17-073, February 2017.
  • November 2006
  • Article

Patent Citations as a Measure of Knowledge Flows: The Influence of Examiner Citations

By: Juan Alcacer and Michelle Gittelman
Analysis of patent citations is a core methodology in the study of knowledge diffusion. However, citations made by patent examiners have not been separately reported, adding unknown noise to the data. We leverage a recent change in the reporting of patent data showing... View Details
Keywords: Patents; Knowledge Sharing; Management Analysis, Tools, and Techniques; Information Technology; Prejudice and Bias; Change
Citation
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Alcacer, Juan, and Michelle Gittelman. "Patent Citations as a Measure of Knowledge Flows: The Influence of Examiner Citations." Review of Economics and Statistics 88, no. 4 (November 2006): 774–779.
  • 1996
  • Chapter

Frank Barron's Influence on Current and Future Generations of Creativity Researchers: Some Personal Reflections

By: T. M. Amabile, R. Conti and M. A. Collins
Keywords: Creativity; Research; Power and Influence
Citation
Related
Amabile, T. M., R. Conti, and M. A. Collins. "Frank Barron's Influence on Current and Future Generations of Creativity Researchers: Some Personal Reflections." In Unusual Associates: A Festschrift for Frank Barron, edited by Alfonso Montuori. Cresskill, NJ: Hampton Press, 1996.
  • April 3, 2016
  • Guest Column

The Power of C.E.O. Activism: How Politically Outspoken Executives Sway Public (and Consumer) Opinion

By: Aaron K. Chatterji and Michael W. Toffel
Some CEOs are making news by taking public stances on controversial social issues largely unrelated to their core business. This article summarizes the insights from our research paper that shows that such "CEO activism" can influence public opinion and consumer... View Details
Keywords: Leadership & Corporate Accountability; Non-market Strategy; Corporate Social Responsibility; Politics; Political Influence; Political Strategy; Political Risk; Equity; Gender; Climate Change; Communication Strategy; Law; Leadership; Brands and Branding; Media; Problems and Challenges; Civil Society or Community; Social Issues; Public Opinion; United States; Georgia (state, US); North Carolina; Indiana; Indianapolis
Citation
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Chatterji, Aaron K., and Michael W. Toffel. "The Power of C.E.O. Activism: How Politically Outspoken Executives Sway Public (and Consumer) Opinion." Grey Matter. New York Times (April 3, 2016), SR10.
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