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      • December 2003 (Revised March 2005)
      • Background Note

      Who is a Professional?

      By: Ashish Nanda
      Many occupations lay claim to professional status. Business executives, social workers, musicians, sportsmen, and academics describe their occupations as "professions". Office assistants call themselves "administrative professionals". Obviously, not all occupations... View Details
      Keywords: Status and Position; Jobs and Positions; Service Industry
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      Nanda, Ashish. "Who is a Professional?" Harvard Business School Background Note 904-047, December 2003. (Revised March 2005.)
      • October 2003 (Revised February 2004)
      • Case

      Cape Wind

      By: John T. Gourville and Kerry Herman
      Cape Wind has proposed placing a 170-tower wind farm, with each tower more than 400-feet tall, in Nantucket Sound. Not surprisingly, public reaction is mixed. Some view the wind farm as clean, renewable energy. Others view it as an eyesore and a desecration of a valued... View Details
      Keywords: Change Management; Renewable Energy; Consumer Behavior; Problems and Challenges; Natural Environment; Behavior; United States
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      Gourville, John T., and Kerry Herman. "Cape Wind." Harvard Business School Case 504-055, October 2003. (Revised February 2004.)
      • June 2003 (Revised December 2003)
      • Background Note

      The Essence of Professionalism: Managing Conflict of Interest

      By: Ashish Nanda
      This case argues that central to being a professional is the pledge to manage conflicts of interest such that client interest is placed foremost. View Details
      Keywords: Conflict of Interests
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      Nanda, Ashish. "The Essence of Professionalism: Managing Conflict of Interest." Harvard Business School Background Note 903-120, June 2003. (Revised December 2003.)
      • December 2002
      • Article

      Business Enterprises and Global Worlds

      By: G. Jones
      The role of business enterprise in integrating economies is one of the central historical themes of the last two centuries. Although globalization—both in its current iteration and in its nineteenth-century form—has been widely studied, the role of the firm, as opposed... View Details
      Keywords: Macroeconomics; Multinational Firms and Management; Organizations; Emerging Markets; Behavior; Business Ventures; United States
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      Jones, G. "Business Enterprises and Global Worlds." Enterprise & Society 3, no. 4 (December 2002): 581–605.
      • September 2002 (Revised October 2002)
      • Case

      Bank of America (A)

      By: Stefan H. Thomke and Ashok Nimgade
      Describes how Bank of America is creating a system for product and service innovation in its retail banking business. Emphasis is placed on the role of experimentation in some two-dozen real-life "laboratories" that serve as fully operating banking branches and as... View Details
      Keywords: Motivation and Incentives; Problems and Challenges; Innovation and Management; Risk and Uncertainty; Change; Failure; Banks and Banking; Learning; Banking Industry
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      Thomke, Stefan H., and Ashok Nimgade. "Bank of America (A)." Harvard Business School Case 603-022, September 2002. (Revised October 2002.)
      • February 2002 (Revised December 2003)
      • Exercise

      Incentives Game, The

      By: Jason R. Barro, Brian J. Hall and Jonathan Lim
      This exercise provides an opportunity to gain insight about designing, negotiating, and responding to incentives. The setting is investment management. A class is divided into a certain number of investment firms. Each company has one CEO and begins with four portfolio... View Details
      Keywords: Motivation and Incentives; Compensation and Benefits; Investment; Management
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      Barro, Jason R., Brian J. Hall, and Jonathan Lim. "Incentives Game, The." Harvard Business School Exercise 902-197, February 2002. (Revised December 2003.)
      • 2001
      • Chapter

      From the Technology Cycle to the Entrepreneurship Dynamic: Placing Dominant Designs in Social Context

      By: J. Murmann and M. Tushman
      Keywords: Entrepreneurship; Information Technology; Organizational Design
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      Murmann, J., and M. Tushman. "From the Technology Cycle to the Entrepreneurship Dynamic: Placing Dominant Designs in Social Context." In The Entrepreneurship Dynamic: The Origins of Entrepreneurship and Its Role in Industry Evolution, edited by K. Schoonhoven and E. Romanelli, 178–203. Stanford University Press, 2001.
      • July 2001 (Revised March 2002)
      • Case

      Nasdaq Stock Market, Inc., The

      By: Andre F. Perold and Austin K Scee
      NASDAQ's mission "to facilitate capital formation" is threatened by the emergence of Electronic Communication Networks, which are not as heavily regulated by the SEC. This case reviews the development of NASDAQ and its evolution from a loose network of broker-dealers... View Details
      Keywords: Capital Markets; Stocks; Financial Markets; Governing Rules, Regulations, and Reforms; Innovation Strategy; Performance Efficiency; Perspective
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      Perold, Andre F., and Austin K Scee. "Nasdaq Stock Market, Inc., The." Harvard Business School Case 202-008, July 2001. (Revised March 2002.)
      • June 2000 (Revised October 2017)
      • Case

      IDEO

      By: Stefan Thomke and Ashok Nimgade
      Describes IDEO, the world's leading product design firm, and its innovation culture and process. Emphasis is placed on the important role of prototyping and experimentation in general, and in the design of the very successful Palm V handheld computer in particular. A... View Details
      Keywords: Business Startups; Innovation Strategy; Business or Company Management; Time Management; Product Design; Product Development; Business Processes; Organizational Culture; Practice; Problems and Challenges; Creativity; Hardware
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      Thomke, Stefan, and Ashok Nimgade. "IDEO." Harvard Business School Case 600-143, June 2000. (Revised October 2017.)
      • March 2000
      • Background Note

      Fall Before Rising, A: The Story of Jai Jaikumar (A)

      By: H. Kent Bowen, Richard Compton Squire, Sarah Patricia Vickers-Willis and Harry James Wilson
      What is the relationship between good fortune, professional success, and a moral obligation to other people? Jai Jaikumar, who as a youth was saved by a shepherd woman after a tragic mountaineering accident in the Himalayas, and who later rose to the top of his... View Details
      Keywords: Moral Sensibility; History; Personal Development and Career; Relationships; Familiarity; Perception; Welfare
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      Bowen, H. Kent, Richard Compton Squire, Sarah Patricia Vickers-Willis, and Harry James Wilson. "Fall Before Rising, A: The Story of Jai Jaikumar (A)." Harvard Business School Background Note 600-047, March 2000.
      • April 1999
      • Case

      French Pension System, The: On The Verge Of Retirement? (Abridged)

      By: David A. Moss
      Surveys the French pension system, its particular institutional characteristics, and some of the critical challenges and opportunities facing French reformers. Like almost every other industrialized country, France has a large pay-as-you-go public pension system that... View Details
      Keywords: Retirement; Governing Rules, Regulations, and Reforms; Policy; Economic Growth; Economics; Capital Markets; Wages; Public Administration Industry; France
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      Moss, David A. "French Pension System, The: On The Verge Of Retirement? (Abridged)." Harvard Business School Case 799-143, April 1999.
      • December 1997 (Revised October 2006)
      • Case

      Merck Sharp & Dohme Argentina, Inc. (A)

      By: Lynn S. Paine and Hal Hogan
      Describes the efforts of the new managing director of Merck's subsidiary for Argentina, Uruguay, and Paraguay to transform the organization and its culture. Focuses on a critical decision: whether to offer the son of a high-ranking official in the government's national... View Details
      Keywords: Business or Company Management; Ethics; Decision Making; Organizational Change and Adaptation; Organizational Culture; Leadership; Cross-Cultural and Cross-Border Issues; Conflict of Interests; Argentina; Uruguay; Paraguay
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      Paine, Lynn S., and Hal Hogan. "Merck Sharp & Dohme Argentina, Inc. (A)." Harvard Business School Case 398-033, December 1997. (Revised October 2006.)
      • September 1997 (Revised October 1997)
      • Case

      French Pension System, The: On the Verge of Retirement?

      By: David A. Moss, Anne Dias and Bertrand O. Stephann
      Surveys the French pension system, its particular institutional characteristics, and some of the critical challenges and opportunities facing French reformers. Like almost every other industrialized country, France has a large pay-as-you-go public pension system that... View Details
      Keywords: Retirement; Compensation and Benefits; Capital Markets; Economic Growth; Labor; Problems and Challenges; Opportunities; Welfare; Investment; Governing Rules, Regulations, and Reforms; Public Administration Industry; France
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      Moss, David A., Anne Dias, and Bertrand O. Stephann. "French Pension System, The: On the Verge of Retirement?" Harvard Business School Case 798-032, September 1997. (Revised October 1997.)
      • April 1996
      • Case

      Confronting the Third Industrial Revolution

      By: David A. Moss
      Comprises three pieces. The first piece, which forms the body of the case, is adapted from a speech delivered by the author before the Harvard Business School Political Forum in early 1995. Originally entitled "The Economic Foundations of American Social Policy:... View Details
      Keywords: Transition; Policy; Economy; Government and Politics; Society; United States
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      Moss, David A. "Confronting the Third Industrial Revolution." Harvard Business School Case 796-161, April 1996.
      • February 1991 (Revised July 1993)
      • Case

      Cultural Change at Nissan Motors

      By: John P. Kotter
      Depicts the reformation of Nissan Motor Co.'s corporate culture and the company's subsequent turnaround in market share and profits. In 1985, Yutaka Kume became president of Nissan and thereafter, he continually emphasized the need for internal change throughout the... View Details
      Keywords: Organizational Change and Adaptation; Organizational Culture; Leadership; Behavior; Governing Rules, Regulations, and Reforms; Change Management; Management; Auto Industry; Manufacturing Industry
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      Kotter, John P. "Cultural Change at Nissan Motors." Harvard Business School Case 491-079, February 1991. (Revised July 1993.)
      • September 1990 (Revised January 1992)
      • Case

      Eli Lilly and Co. (A): Globalization

      By: Michael Y. Yoshino
      Examines the changes taking place in Eli Lilly in response to the globalization of the pharmaceuticals industry. Identifies the steps taken by management, problems currently faced, and challenges for the future. Allows examination of the process of implementing a... View Details
      Keywords: Change; Globalization; Global Strategy; Business or Company Management; Problems and Challenges; Perspective; Pharmaceutical Industry
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      Yoshino, Michael Y. "Eli Lilly and Co. (A): Globalization." Harvard Business School Case 391-032, September 1990. (Revised January 1992.)
      • March 1990 (Revised May 1993)
      • Case

      USSR--1990

      By: Willis M. Emmons III
      Describes the political, economic, and social development of the USSR from 1921-90. Particular emphasis is placed on 1) institutional change, 2) the costs and benefits of central economic planning, and 3) the political economy of perestroika under Mikhail Gorbachev.... View Details
      Keywords: Country; Strategy; Cost vs Benefits; Change; Government and Politics; Russia
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      Emmons, Willis M., III. "USSR--1990." Harvard Business School Case 390-155, March 1990. (Revised May 1993.)
      • January 1989 (Revised June 1993)
      • Case

      General Electric: Compliance Systems

      By: Robert L. Simons
      After General Electric (GE) is indicted in 1985 for defrauding the Department of Defense, Chairman John F. Welch takes dramatic steps to prevent a recurrence. This case documents the new systems and procedures that are put in place to ensure that all GE employees are... View Details
      Keywords: Policy; Contracts; Business or Company Management; Communication; Business History; Behavior; Boundaries; Management Style; Cost Management; Electronics Industry
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      Simons, Robert L. "General Electric: Compliance Systems." Harvard Business School Case 189-081, January 1989. (Revised June 1993.)
      • January 1982
      • Article

      A Negativity Bias in Interpersonal Evaluation

      By: T. M. Amabile and A. H. Glazebrook
      Two studies were conducted to demonstrate a bias toward negativity in evaluations of persons or their work in particular social circumstances. In Study 1, subjects evaluated materials written by peers. Those working under conditions that placed them in low status... View Details
      Keywords: Social Psychology; Status and Position; Prejudice and Bias; Performance Evaluation; Situation or Environment; Perception; Attitudes
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      Amabile, T. M., and A. H. Glazebrook. "A Negativity Bias in Interpersonal Evaluation." Journal of Experimental Social Psychology 18 (January 1982): 1–22.
      • Article

      Don’t Let an AI Failure Harm Your Brand

      By: Julian De Freitas
      How companies market their AI systems affects the repercussions they face when their products fail. Marketers must promote their AI products with potential failure in mind. To do that, they must first understand consumers’ unique attitudes toward AI. Marketers who... View Details
      Keywords: AI and Machine Learning; Brands and Branding; Product Marketing; Consumer Behavior; Attitudes
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      De Freitas, Julian. "Don’t Let an AI Failure Harm Your Brand." Harvard Business Review (in press).
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