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- All HBS Web
(1,954)
- People (1)
- News (252)
- Research (1,478)
- Events (5)
- Multimedia (16)
- Faculty Publications (889)
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- 01 Dec 2003
- News
Can Manufacturing Keep Its Edge?
base. As a result, they get cost savings, and we get sales.” Welcome to the new reality in U.S. manufacturing, where, more than ever, intense foreign competition is driving product and strategy innovations. Even those firms without direct... View Details
- 01 Dec 2005
- News
Buy the Book
retailers (such as Wal-Mart and Costco) that only stock twenty or so bestsellers yet are responsible for 34 percent of book sales in the United States. “Something hits as a success and dominates the market,” Deighton comments. “It’s... View Details
- 01 Oct 2002
- News
Steven C. Watson
life.” Watson achieved financial independence with the sale of his first company in 1988. “It was a milestone,” he admits, “but I found myself asking, ‘So what?'” The question led Watson, who is divorced and has no children, to reexamine... View Details
- 01 Sep 2016
- News
Clay Christensen on Competing Against Luck
work on the road—there are salespeople, there are service people. They have to have access to data, they have to communicate. When I have that job to be done and I do not have a physical office to go to, what do I do? What can I hire to do the job of an office? When I... View Details
- 01 Mar 2005
- News
Answering the Call
than being a small extension of the product line, offering an uncoated product could change the company’s entire market capability. And it would mean big changes for the sales force. One thing I like to do in my class is consider how the... View Details
- 08 Jun 2018
- News
My First Job: Selling Shoes, Surviving Black Monday, and Shaped by Chicken Lenses
started reflecting. The first thing I was concerned about, where am I going to find a manager to replace him? This was a difficult department to find just anyone. And then I started wondering, was the problem really all him or could it be me as well? So I came up with... View Details
- 01 Dec 2018
- News
Competencies and Credentials
positions—the supervisors, sales representatives, data analysts, and production managers, for example—tend to be less engaged in their work, have higher rates of turnover, and have lower levels of productivity, according to Fuller’s... View Details
- 23 Jan 2017
- News
The CEO Who is Perking Up Peet’s Coffee
In a profile of Peet’s Coffee CEO David Burwick (MBA 1989), the East Bay Times details the company’s growth under his watch: Since 2013, annual sales have jumped from $395 million to almost $800 million, 70 new locations have been added,... View Details
- 01 Dec 2013
- News
Faculty Q&A: Playing the Hits
ALL IN: The bigger the bet Hollywood makes, the better. Photo courtesy of Anita Elberse Offstage at a Lady Gaga concert seems an unlikely place for academic fieldwork. But that's exactly the kind of environment that allows Anita Elberse to examine firsthand the nuances... View Details
- 01 Aug 2001
- News
Cleveland Global Alumni Conference a Sold-Out Success
had to undertake a complete transformation of how Merck operates," he said, outlining strategies that included stepping up resources devoted to scientific research and marketing, integrating divisions of the company, and heading off... View Details
- 01 Sep 2008
- News
Negative Ad Power
increase sales and shareholder value. Coke and Pepsi both want to increase the amount of carbonated soft drinks that we consume. If Pepsi and Coke go after each other in advertising, they will turn off consumers and reduce demand for both... View Details
- 01 Sep 2018
- News
An SUV Built for African Roads—by African Workers
improve challenging last-mile distribution on rough terrain. Even before doing any marketing for the Mobius II, Yong reports that they have a couple hundred preorders and are building a sales and service network across the country to... View Details
Keywords: Amy Yee
- 01 Mar 2017
- News
Swimming with the Stream
customers. Gandhi, who released her first EP, Voices, in October and heads off on tour this month, has done stints at both Spotify and Interscope Records, which provided her with unique insight as she planned promotion and distribution for the EP. Here, she offers an... View Details
Keywords: Dan Morrell
- 01 Jun 2011
- News
The Best-Laid Plans
businesses create and post online video content. About a year later, the company shifted its focus to creating customized videos that target customers at different points in the sales cycle. Things were going quite well, Riesenfeld... View Details
- 01 Dec 1996
- News
Starting Up and Starting Over
section focusing on the startup phase (taught by Professor Patrick Liles) and the other on operational problems and strategies (taught by Professor Dick Dooley). Dooley went on to pioneer the Smaller Company Management Program (now the... View Details
- 01 Feb 1997
- News
Made, Not Born: HBS Courses and Entrepreneurial Management
customers; selecting the right entrepreneurial marketing path; getting from the early stage to the mainstream in the market life cycle; and executing effective sales and marketing strategy in a dynamic... View Details
- 01 Mar 2011
- News
Making Their Way
Chirchirillo was able to establish a foothold in China. That import model, however, was only intended to be an interim strategy to build a global capability, and in 2008, Chirchirillo purchased a precision metal-stamping company in... View Details
- 01 Dec 2020
- News
Invest in the New Abnormal
current drought of in-person events. Be human. “Firms that connect emotionally with customers and employees are expected to perform better than firms that just connect physically.” Dettol soap’s #HandWashChallenge generated billions of views on TikTok; since the... View Details
- 01 Jun 1996
- News
Class Acts
As a part of his campaign strategy for the Student Association presidency, Dobron took the unusual step of creating a team of four sectionmates to help him develop a platform based on issues of importance to the student body. Once... View Details
- 10 Jul 2024
- News
Next Level
Gina Joseph (GMP 29, 2020), chief strategy officer for the technology media company VentureBeat, was recently honored by the San Francisco Business Times in their “40 Under 40” issue. Joseph is thriving in the media, tech, and gaming world—all industries traditionally... View Details
Keywords: Catherine O’Neill Grace