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Show Results For
- All HBS Web
(4,062)
- People (5)
- News (810)
- Research (2,691)
- Events (20)
- Multimedia (48)
- Faculty Publications (1,850)
- January 2020 (Revised June 2021)
- Case
Incentivizing Sales Advisors at Mustang
By: Susanna Gallani, Martin Artz, Johannes Habel and Sascha Alavi
Gallani, Susanna, Martin Artz, Johannes Habel, and Sascha Alavi. "Incentivizing Sales Advisors at Mustang." Harvard Business School Case 120-016, January 2020. (Revised June 2021.)
- 04 Aug 2023
- News
The Sales Training Black Hole
- Dataset
Pampers Brand Sales by Country
- 22 Oct 2014
- News
Aligning Strategy and Sales with Frank Cespedes
- 22 Aug 2017
- News
Find the Right Metrics for Your Sales Team
- 2022
- Chapter
Coordinating Marketing and Sales in B2B Organizations
By: Frank V. Cespedes
This Handbook is targeted at academics and graduate students who want an overview of the academic state of the business-to-business marketing domain and at B2B practitioners who want to be aware of the current state of knowledge in their domains. This chapter examines... View Details
Cespedes, Frank V. "Coordinating Marketing and Sales in B2B Organizations." Chap. 7 in Handbook of Business-to-Business Marketing. 2nd ed. Edited by Gary L. Lilien, J. Andrew Petersen, and Stefan Wuyts, 117–137. Edward Elgar Publishing, 2022.
- October 2023
- Article
Finding New Business and Developing Relevant Sales Capabilities
By: Frank V. Cespedes
There are few alternatives to growth for most companies. It’s the rare firm whose goal involves getting smaller and, for employees, there is a strong correlation between their company’s growth rate, promotion opportunities, and job satisfaction. But a growth strategy... View Details
Cespedes, Frank V. "Finding New Business and Developing Relevant Sales Capabilities." Top Sales Magazine (October 2023), 24–25.
- August 1988
- Background Note
Note on Sales Promotion Design
By: John A. Quelch
Quelch, John A. "Note on Sales Promotion Design." Harvard Business School Background Note 589-021, August 1988.
- June 1987
- Supplement
Sales Promotion Management, Video Index
By: John A. Quelch
Quelch, John A. "Sales Promotion Management, Video Index." Harvard Business School Video Supplement 587-108, June 1987.
- Article
Can Sales Promotion Go Global?
By: Kamran Kashani and John A. Quelch
Kashani, Kamran, and John A. Quelch. "Can Sales Promotion Go Global?" Business Horizons 33, no. 3 (May–June 1990): 37–43.
- 22 Mar 2017
- Research & Ideas
What's the Ideal Frequency for a Sales Quota?
More frequent quotas can motivate underperforming sales reps. StockPhoto Personal selling is a key ingredient in making the American economy go. According to the US Bureau of Labor Statistics, about 10 percent of the labor force in... View Details
Keywords: by Carmen Nobel
- 2001
- Case
Sprint Sell to Close Sales Quickly
Keywords: Sales
Shapiro, Benson P. "Sprint Sell to Close Sales Quickly." Harvard Business School Publishing Case, 2001. (Note #9-999-004.)
- March 1998 (Revised June 1999)
- Case
DigitalThink: Building a Sales Force
By: Michael J. Roberts, Joseph B. Lassiter III and Christina L. Darwall
A broad set of issues faces a young company in the Internet-based training business as it begins to sell its product to corporate customers. Issues include: profile of attractive candidates, compensation, definition of territory, definition of quotas, and role of... View Details
Roberts, Michael J., Joseph B. Lassiter III, and Christina L. Darwall. "DigitalThink: Building a Sales Force." Harvard Business School Case 898-193, March 1998. (Revised June 1999.)
- 06 Jul 2015
- News
Money and Quotas Motivate the Sales Force Best
- July 2010
- Teaching Note
Chrysler's Sale to Fiat (TN)
By: C. Fritz Foley and Lena G. Goldberg
Teaching Note for 210022. View Details
- August 28, 2019
- Article
How to Make Your Sales Forecasts More Accurate
By: Lou Shipley
Companies need consistently accurate sales forecasts — but unfortunately they are rare. That’s because many companies fail to align their sales and marketing departments, and that alignment is a prerequisite for forecast accuracy. Companies can achieve better alignment... View Details
Shipley, Lou. "How to Make Your Sales Forecasts More Accurate." Harvard Business Review Digital Articles (August 28, 2019).
- 22 Mar 2017
- News
What's the Ideal Frequency for a Sales Quota?
- December 1994 (Revised December 1994)
- Case
Physician Sales and Service, Inc. (A): June 1992
A medical products distribution company faces strategic opportunities and challenges in a rapidly changing market. Physician Sales and Service (PSS), founded by Patrick Kelly in 1983, operates in 20 states in the United States and intends to expand to 50 states by... View Details
Keywords: Entrepreneurship; Growth and Development Strategy; Medical Devices and Supplies Industry; Distribution Industry
Bhide, Amar, and Jay Dial. "Physician Sales and Service, Inc. (A): June 1992." Harvard Business School Case 395-066, December 1994. (Revised December 1994.)
- 08 Sep 2014
- News
The Strategic Way To Hire a Sales Team
- August 1996 (Revised October 1996)
- Case
Howard, Shea & Chan Asset Management (D): Sales Presentation
Provides the context and hard copy material to accompany a video sales presentation. Participants are asked to develop criteria for evaluating a sales presentation and then to apply the criteria to the video presentation. View Details
Shapiro, Benson P. "Howard, Shea & Chan Asset Management (D): Sales Presentation." Harvard Business School Case 597-024, August 1996. (Revised October 1996.)