Rides - Publications - Faculty & Research

18 May 2015
Research & Ideas

Advertisers Get Serious About Playing With Their Brands

grade locker room" and "summer bike ride bug inside mouth." Images were displayed all over social media, leading to hundreds of thousands of incremental impressions for Lay's. Other forms include "playing with play," such as skateboarder... View Details

Keywords: by Dina Gerdeman; Advertising

17 Aug 2015
Research & Ideas

Who is Boss in the Sharing Economy?

argued, the company was "involved in every aspect of the operation"-from how many rides drivers had to accept in an hour to how they had to interact with customers. Two separate class-action lawsuits against Uber and Lyft are still... View Details

Keywords: by Michael Blanding; Service; Technology

08 Nov 2024
Op-Ed

How Private Investors Can Help Solve Africa's Climate Crisis

than infrastructure development and climate adaptation, according to the Associated Press. Finding the necessary capital What does this mean? Essentially, this lack of capital means governments and DFIs will not be able to ride to the... View Details

Keywords: by John Macomber; Green Technology; Energy

21 Apr 2003
Research & Ideas

Will American Brands Be a Casualty of War?

In a recent op-ed piece for the Sunday London Times, Harvard Business School professor John Quelch warned that popular U.S. brands could be in for a rough ride overseas should anti-American sentiment grow over President Bush's handling of... View Details

Keywords: by Sean Silverthorne

23 Oct 2018
First Look

New Research and Ideas, October 23, 2018

later movers can free ride on early-movers’ efforts: although they are less likely to experience acquisition, acquisitions of later entrants happen more quickly. Download working paper:... View Details

Keywords: Dina Gerdeman

11 May 2011
Research & Ideas

Building a Better Board

catch-up-with-the-buddies lunch, meetings now span a day and a half and they happen up to six times a year. While reviewing relevant materials used to mean flipping through the annual report on the plane ride to the annual meeting, it now... View Details

Keywords: by Carmen Nobel

04 Jan 2012
First Look

First Look: January 4

firms to make certain enhancements public, creating an incentive for firms to free ride on the contributions of others. This practice raises a number of puzzling issues. First, why should a firm further develop a product if competitors... View Details

Keywords: Carmen Nobel

01 Jul 2019
Research & Ideas

The Airbnb Lesson for Startups? Success Takes More Than Technology

Investors riding the wave of technology public offerings have been waiting for a powerhouse debut from Airbnb, which logged its 500 millionth customer booking in March. After all, the home-sharing giant isn’t your typical unicorn. Unlike... View Details

Keywords: by Danielle Kost; Travel; Tourism

22 Dec 2015
First Look

December 22, 2015

Uber provides ride services much like a traditional taxi company, but it owns no cars and employs no drivers, and instead matches independent car owners with customers looking for rides. Airbnb provides a lodging service, but owns no... View Details

Keywords: Carmen Nobel

02 Sep 2008
Research & Ideas

Indulgence vs. Regret: Investing in Future Memories

of the shoppers asked to evaluate their purchase the next day were more likely to cite the importance of frugal behavior. To The Mall! Then the participants actually went shopping. On the bus ride home, they were asked to list what they... View Details

Keywords: by Julia Hanna

18 Feb 2002
Research & Ideas

Wrap-up: Software, Telecom, and Recovery

for blocking hackers and preventing online invasion. There is a trend to invest in application and infrastructure hardware, said John G. Simon, a partner at General Catalyst. An opportunity exists, he said, for add-ons and plug-ins that View Details

Keywords: by Wendy Guild & Martha Lagace; Financial Services; Technology; Communications; Telecommunications

02 Apr 2012
Research & Ideas

Do Online Dating Platforms Help Those Who Need Them Most?

Match.com, there's Farmers Only, aimed at rural lonely hearts; The Atlasphere, connecting Ayn Rand fans since 2003; and EquestrianCupid.com, for lovelorn riding enthusiasts. In fact, the $2 billion online dating industry comprises more... View Details

Keywords: by Carmen Nobel; Technology

15 Oct 2001
Research & Ideas

Rethinking E-Leadership

the details of their business is crazy," Hargrove declares. "Michael Eisner, for example, works on the design of rides at Disney World and has input into all of Disney's films." Updated advice: All your coaching and... View Details

Keywords: by Melissa Raffoni

22 Apr 2008
First Look

First Look: April 22, 2008

sales, and greater investment R&D facilities. But these mean changing the customer-centric strategy that has been key to Sandhar's success. Perhaps he should simply continue what has worked for so long, riding India's 20% domestic... View Details

Keywords: Martha Lagace

14 Nov 2007
Research & Ideas

Growing CEOs from the Inside

outsider riding in on a white horse. I'd rather have an Anne Mulcahy than a Bob Nardelli (CEO of Chrysler) or even a Jim Kilts (former CEO of Gillette). Q: In a company that does manage succession well, what role should a CEO play in... View Details

Keywords: by Sean Silverthorne; Employment

16 Jun 2015
First Look

First Look: June 16, 2015

all. The case focuses on the launch of three mobility experiments (car sharing, parking, and on-demand ride sharing) and asks students to determine how Fields should balance these types of experiments with the company's traditional... View Details

Keywords: Sean Silverthorne

22 Nov 2006
Research & Ideas

CEO Succession: The Case at Ford

Jim. Q: Now, Bill Ford has just put the brakes on his ride as CEO of Ford Motor Company and handed the wheel over to Alan Mulally, who's a veteran of Boeing. How common is it these days, Joe, for companies to turn to outsiders for the CEO... View Details

Keywords: by Jim Aisner; Auto; Employment

24 Sep 2001
Research & Ideas

How To Be an Angel Investor

in sales respectively. Most companies in the industry were valued at $1 million per employee, and this company had 40. However, NASDAQ had just dropped about 20% (April, 2000), and voices predicting the end of the tech stocks' ride were... View Details

Keywords: by David Amis & Howard Stevenson

19 Nov 2013
First Look

First Look: November 19

Business School Case 714-413 Tesla Motors In mid-2013, Tesla Motors was riding a wave of success: it had launched its first really mass-produced car-the model S-to rave reviews; had recently raised first-year production targets; and had... View Details