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Show Results For

  • All HBS Web  (387)
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    • News  (72)
    • Research  (271)
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  • Faculty Publications  (95)
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  • 28 Jun 2004
  • Research & Ideas

How to Avoid a Price Increase

that along to consumers in one form or another, the most common being an increase in the retail price. Other times, they may redesign the product to lower production costs or replace more expensive ingredients with less expensive... View Details
Keywords: by Manda Salls
  • 19 May 2021
  • Op-Ed

Why America Needs a Better Bridge Between School and Career

degrees, workers of color, young workers, working mothers, and workers in the industries most affected by COVID, like retail and hospitality. As we look toward a post-pandemic recovery, it will be incumbent upon policymakers, business... View Details
Keywords: by Joseph B. Fuller and Rachel Lipson
  • 27 Jun 2019
  • Research & Ideas

Rituals Strengthen Couples. Here’s Why They’re Good for Business, Too

spell out the name of the retailer after visiting a tennis ball factory in Korea where the workers did a company cheer and calisthenics together every morning.  "My feeling is that just because we work so hard, we don't have to go around... View Details
Keywords: by Dina Gerdeman
  • 07 Apr 2020
  • Research & Ideas

What Customers Need to Hear from You During the COVID Crisis

As the COVID-19 virus pandemic began to sweep across the world, Doug McMillon and his team at Walmart watched in horror. Suddenly, they realized, tomorrow would be nothing like “business as usual” and everything in the company’s marketing plan, from View Details
Keywords: by Jill Avery and Richard Edelman
  • 13 Nov 2019
  • Research & Ideas

Don't Turn Your Marketing Function Over to AI Just Yet

factors that influence consumer behavior are so varied and complex, and the data that companies collect is so rich, just modeling how consumers search a single retail website is a monumental task. Each company’s data are so firm and... View Details
Keywords: by Kristen Senz
  • 25 Mar 2019
  • Research & Ideas

The Secret Life of Supply Chains

suppliers, and seems to have implications for policies that promote innovation and good jobs,” says the study’s coauthor, Harvard Business School Senior Fellow Karen Mills. For example, the research challenges the focus on reviving the... View Details
Keywords: by Michael Blanding; Manufacturing; Service
  • 30 Jan 2020
  • Research & Ideas

The Upside of Highlighting a Product's Downsides

incentive—$300 to customers who opened particular cards and charged $1,000 to them during the first 90 days. Although the promotion helped Commonwealth Bank attract more customers, they didn’t spend as much or stay as long as those gained... View Details
Keywords: by Danielle Kost
  • 22 Jul 2019
  • Book

How to Be a Digital Platform Leader

century? Today, the world’s largest taxi company (Uber) owns no cars; the world’s largest provider of accommodations (Airbnb) owns no real estate; and the world’s largest retailer (Alibaba) owns no inventory. Modern platform thinking has... View Details
Keywords: by Martha Lagace
  • 14 Jul 2020
  • Research & Ideas

Restarting Under Uncertainty: Managerial Experiences from Around the World

clients with supply chain solutions. With five distribution centers and three logistics warehouses, and over 1,000 employees, Logistics previously managed more than 50 outbound orders per day to refill stores and retail locations for its... View Details
Keywords: by Raffaella Sadun, Andrea Bertoni, Alexia Delfino, Giovanni Fassio, and Mariapaola Testa
  • Teaching Interest

Overview

Globalization and Emerging Markets (Elective Course) The world order has changed significantly in the last two decades. The influence of western-style varieties of capitalism has been challenged by new forms of capitalism that rely less on private enterprise and on the... View Details
Keywords: Globalization; Strategy; Macroeconomics; State Capitalism; Political Economy; Emerging Markets; Multinational Firms and Management; Global Strategy; Economics; Retail Industry; Retail Industry; Retail Industry; Retail Industry; Retail Industry; China; Africa; Dubai; Pakistan; India; Brazil; Russia; Cuba; Argentina
  • 18 Oct 2018
  • Research & Ideas

How to Use Free Shipping as a Competitive Weapon

given that they're exchanging what they hope is a boost in demand for sure losses on the logistics side," says Harvard Business School Assistant Professor Donald Ngwe. Shipping Fees and Product Assortment in Online Retail explores... View Details
Keywords: by Kristen Senz; Retail
  • 15 Dec 2014
  • Research & Ideas

Deconstructing the Price Tag

anticipation of the holiday season, the retailer introduced a $115 leather wallet on its website that came in five colors. In an effort to promote sales after the holiday, the View Details
Keywords: by Dina Gerdeman; Retail
  • 21 Mar 2004
  • Research & Ideas

Loyalty: Don’t Give Away the Store

when they offered the promotion. But it isn't clear that the promotion actually caused this. We wanted to get real data. It is difficult to get sample data from retailers; it takes a lot on their end to supply samples. We chose grocery... View Details
Keywords: by Manda Salls; Retail; Retail
  • 07 Aug 2006
  • Research & Ideas

Whatever Happened to Caveat Emptor?

faced. There is also a second cause, one that has its roots in the changing shopping experience. During the 1960s, European retailing began moving away from personalized service and toward new self-service sales formats. Abetted by the... View Details
Keywords: by Sean Silverthorne; Retail
  • 07 Nov 2007
  • Op-Ed

How Marketing Hype Hurt Boeing and Apple

delay to the 787 is not likely to give the equally-hyped (and delayed) Airbus 380 any competitive advantage. The story at Apple is less benign and that explains why the stock was hammered harder. The iPhone was heavily promoted at the... View Details
Keywords: by John Quelch; Aerospace; Consumer Products
  • 29 Oct 2000
  • Research & Ideas

Building a Powerful Prestige Brand

advantage. Most of these retailers allowed consumers to buy on credit. Many, such as Marshall Field's, issued a store charge card to good customers. Charge cards and other possibilities for buying cosmetics on credit were particularly... View Details
Keywords: by Nancy F. Koehn; Retail; Retail; Retail
  • 03 Jun 2015
  • What Do You Think?

Is the Time Right for Self-Management?

organizations?" Others saw limited potential in the concept. As Edward Hare put it, "There are some people capable of managing themselves in a larger organization but many who can't This strikes me as another of those 'ideas' View Details
Keywords: by James Heskett; Retail
  • 12 Dec 2012
  • Research & Ideas

Power to the People: The Unexpected Influence of Small Coalitions

caps. "These measures were not put in place because of the concentrated lobbying power of France's consumer lending sector," Trumbull says. Instead, French politicians worked closely with industry and family groups to develop regulations that View Details
Keywords: by Kim Girard
  • 27 Jul 2009
  • Research & Ideas

Social Network Marketing: What Works?

Therefore, the advertising-based business model has had only limited success on social networking sites. If the purpose of advertising is to influence consumers' purchases, our research shows that there is another way to influence their behavior. Imagine that Sony... View Details
Keywords: by Sarah Jane Gilbert; Retail; Retail; Retail
  • 12 Jan 2010
  • First Look

First Look: Jan. 12

actions. Combining supermarket scanner data with firm-level financial data, we find evidence that differs from prior literature. Instead of reducing expenditures to boost earnings, soup manufacturers roughly double the frequency and adversely change the mix of... View Details
Keywords: Martha Lagace
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