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Publications

Publications

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  • All HBS Web  (375)
    • People  (1)
    • News  (72)
    • Research  (275)
    • Events  (1)
  • Faculty Publications  (95)

Show Results For

  • All HBS Web  (375)
    • People  (1)
    • News  (72)
    • Research  (275)
    • Events  (1)
  • Faculty Publications  (95)
← Page 8 of 375 Results →
  • 19 Feb 2013
  • First Look

First Look: Feb. 19

dubbed "Fair and square," was a central component of the new strategy. The scheme initially had three pricing tiers and eliminated typical sales promotions in an attempt to simplify the shopping experience for consumers, thus... View Details
Keywords: Sean Silverthorne
  • 23 Feb 2011
  • First Look

First Look: Feb. 23

to promote financial development. The evidence here includes country fixed effect regressions and an instrumental model inspired by Engerman and Sokoloff's (2002) work, which to our knowledge has not yet been used in finance and which... View Details
Keywords: Sean Silverthorne
  • 08 Dec 2015
  • First Look

December 8, 2015

agencies to promote psychological science in the spirit of President Obama's order. Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=50170 How Do Customers Respond to Increased Service Quality Competition? By: Buell, Ryan... View Details
Keywords: Sean Silverthorne
  • 17 Jan 2018
  • Research & Ideas

If the CEO’s High Salary Isn't Justified to Employees, Firm Performance May Suffer

studies support an economic idea known as Tournament Theory, which says that as pay differences between job levels increase, the value of receiving a promotion also rises—spurring employees to put in more effort. “People make work... View Details
Keywords: by Dina Gerdeman
  • 23 Jun 2015
  • First Look

First Look: June 23, 2015

competitive dynamics in 644 geographically isolated markets in which a nationwide retail bank conducted business over a five-year period. We find that customers defect at a higher rate from the incumbent following increased service... View Details
Keywords: Sean Silverthorne
  • 13 Dec 2011
  • First Look

First Look: Dec. 13

Internet channel to a retail store channel should produce different effects than adding a retail store to the Internet channel. To test our theory, we analyze a unique data set from a high-end View Details
Keywords: Sean Silverthorne
  • 15 Jul 2013
  • Research & Ideas

Five Imperatives for Improving Health Care

to be reimbursed very well by insurance companies, and they've set themselves up to do a lot of those particular procedures? "Those are two different scenarios, and we'd like to see more of the former than the latter." Promoting... View Details
Keywords: by Carmen Nobel; Health
  • 19 Apr 2004
  • Research & Ideas

Birth of the American Salesman

the salesman's role in promoting goods was different from that of advertising. To use a military analogy common in the early twentieth century, advertising was a weapon for waging an air war, while salesmen were deployed as foot soldiers... View Details
Keywords: by Laura Linard
  • Web

Advisory Board - Entrepreneurship

opportunities. He graduated from Kenyon College, has one daughter, and lives in Wellesley, MA. Marla Malcolm Beck (MBA 1998), Bluemercury Marla Malcolm Beck is the co-founder and CEO of Bluemercury Inc., a high-growth luxury beauty View Details
  • 13 Mar 2012
  • First Look

First Look: March 13

  PublicationsRegulation and UK Retailing Productivity: Evidence from Microdata Authors:Jonathan Haskel and Raffaella Sadun Publication:Economica (September 2011) Abstract We explore the effects of planning regulation on the UK View Details
Keywords: Sean Silverthorne
  • 01 Mar 2024
  • News

Case Study: Testing the Waters

Illustration by Christina Spano Endurance training was nothing new to Lauren Picasso (MBA 2014), who’d raced through her younger years as a cross-country runner and swimmer. In 2017, when she was director of marketing at Jet.com and looking for a physical challenge,... View Details
Keywords: Jen McFarland Flint; Food and Beverage Stores; Retail Trade
  • 15 Nov 2016
  • First Look

November 15, 2016

the optimal rule. Download working paper: https://www.hbs.edu/faculty/Pages/item.aspx?num=50545 Who Should Select New Employees, the Head Office or the Unit Manager? Consequences of Centralizing Hiring at a Retail Chain By: Deller,... View Details
Keywords: Sean Silverthorne
  • 08 Sep 2014
  • Research & Ideas

The Strategic Way To Hire a Sales Team

sales managers hire in their own image because how each manager achieved that performance is what got him or her promoted and in a position to hire. But the best results, by far, occur when recruiters can observe the relevant job... View Details
Keywords: by Carmen Nobel
  • 15 Nov 2022
  • Op-Ed

Why TikTok Is Beating YouTube for Eyeball Time (It’s Not Just the Dance Videos)

to a body positivity rebranding by the lingerie retailer Victoria’s Secret. Just two weeks later, the cultural moment was amplified when Hulu released a documentary about an association between financier and sex offender Jeffrey Epstein... View Details
Keywords: by John Deighton and Leora Kornfeld
  • 04 Apr 2023
  • Book

Two Centuries of Business Leaders Who Took a Stand on Social Issues

While shareholders still reign supreme at many companies, a widespread shift toward more responsible business practices is driving more leaders to take a stand on social and environmental issues today, says Harvard Business School Professor Geoffrey Jones. Jones... View Details
Keywords: by Lane Lambert; Consumer Products; Fashion; Retail; Green Technology
  • Web

Impact of the New Medium - Edwin H. Land & Polaroid | Harvard Business School

manufacturer. 68 Booth provided dealers with the "Polaroid Promotion Plan" that detailed the timing, logistics, and value of newspaper ads, training sessions, and demonstrations of the camera in order, Booth asserted, "to stage a dramatic... View Details
  • 26 Oct 2022
  • Research & Ideas

How Paid Promos Take the Shine Off YouTube Stars (and Tips for Better Influencer Marketing)

YouTube influencers amass followers by filming everything from popping pimples to reviewing lipstick, with businesses watching closely for marketing opportunities. But audience loyalty only goes so far. When YouTubers post too many paid View Details
Keywords: by Kara Baskin; Technology; Media & Broadcasting
  • 07 Jul 2003
  • Research & Ideas

4+2 = Sustained Business Success

William Joyce, and Bruce Roberson Winners, losers, climbers, and tumblers—with startling consistency, their fortunes marched in lockstep with how well they performed on the 4+2 practices. Consider how Tennessee-based retailer Dollar... View Details
Keywords: by Nitin Nohria, William Joyce & Bruce Roberson
  • 28 Oct 2014
  • First Look

First Look: October 28

to plan and follow through on a goal and not related to impulsivity, suggesting that some children are poorer at holding the norm in mind and following through on enacting it. We discuss the implications of these results for education and programs that View Details
Keywords: Carmen Nobel
  • 26 Jun 2017
  • Research & Ideas

How Cellophane Changed the Way We Shop for Food

spoil. Also vital to the adoption of self-service retailing: the invention of cellophane, and continual improvements to the product. As it turned out, the evolution of self-service retailing in the United States was directly tied to the... View Details
Keywords: by Carmen Nobel; Retail; Retail; Retail
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