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- Faculty Publications (95)
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- All HBS Web (374)
- Faculty Publications (95)
- 23 Jun 2015
- First Look
First Look: June 23, 2015
competitive dynamics in 644 geographically isolated markets in which a nationwide retail bank conducted business over a five-year period. We find that customers defect at a higher rate from the incumbent following increased service... View Details
Keywords: Sean Silverthorne
- Web
Faculty & Researchers - Managing the Future of Work
The Gift of Global Talent: How Migration Shapes Business, Economy, & Society . Research Use Purpose to Transform Your Workplace , Harvard Business Review, 2022. With Leena Nair, Nick Dalton, and Patrick Hull. Digital Commerce and Delivery: Preparing Food and View Details
- 16 Jun 2020
- Research & Ideas
Your Customers Have Changed. Here's How to Engage Them Again.
their artificial reality (AR) annotation products on mobile phones. AT&T, Cisco, and Zoom have enhanced their network capabilities for increased demand in bandwidth. In addition, numerous small businesses like restaurants and home goods View Details
- 15 Jul 2013
- Research & Ideas
Five Imperatives for Improving Health Care
to be reimbursed very well by insurance companies, and they've set themselves up to do a lot of those particular procedures? "Those are two different scenarios, and we'd like to see more of the former than the latter." Promoting... View Details
- 17 Jan 2018
- Research & Ideas
If the CEO’s High Salary Isn't Justified to Employees, Firm Performance May Suffer
studies support an economic idea known as Tournament Theory, which says that as pay differences between job levels increase, the value of receiving a promotion also rises—spurring employees to put in more effort. “People make work... View Details
Keywords: by Dina Gerdeman
- 13 Mar 2012
- First Look
First Look: March 13
PublicationsRegulation and UK Retailing Productivity: Evidence from Microdata Authors:Jonathan Haskel and Raffaella Sadun Publication:Economica (September 2011) Abstract We explore the effects of planning regulation on the UK View Details
Keywords: Sean Silverthorne
- 01 Mar 2024
- News
Case Study: Testing the Waters
adding a powdered probiotic and/or magnesium drink to the product line) is compatible with that strategy. Achieving sales and distribution through major retailers and ecommerce with only nine employees says something positive about the... View Details
- 04 Apr 2023
- Book
Two Centuries of Business Leaders Who Took a Stand on Social Issues
While shareholders still reign supreme at many companies, a widespread shift toward more responsible business practices is driving more leaders to take a stand on social and environmental issues today, says Harvard Business School Professor Geoffrey Jones. Jones... View Details
- Web
Advisory Board - Entrepreneurship
opportunities. He graduated from Kenyon College, has one daughter, and lives in Wellesley, MA. Marla Malcolm Beck (MBA 1998), Bluemercury Marla Malcolm Beck is the co-founder and CEO of Bluemercury Inc., a high-growth luxury beauty View Details
- 13 Dec 2011
- First Look
First Look: Dec. 13
Internet channel to a retail store channel should produce different effects than adding a retail store to the Internet channel. To test our theory, we analyze a unique data set from a high-end View Details
Keywords: Sean Silverthorne
- 15 Nov 2016
- First Look
November 15, 2016
the optimal rule. Download working paper: https://www.hbs.edu/faculty/Pages/item.aspx?num=50545 Who Should Select New Employees, the Head Office or the Unit Manager? Consequences of Centralizing Hiring at a Retail Chain By: Deller,... View Details
Keywords: Sean Silverthorne
- 26 Oct 2022
- Research & Ideas
How Paid Promos Take the Shine Off YouTube Stars (and Tips for Better Influencer Marketing)
YouTube influencers amass followers by filming everything from popping pimples to reviewing lipstick, with businesses watching closely for marketing opportunities. But audience loyalty only goes so far. When YouTubers post too many paid View Details
- 26 Jun 2017
- Research & Ideas
How Cellophane Changed the Way We Shop for Food
spoil. Also vital to the adoption of self-service retailing: the invention of cellophane, and continual improvements to the product. As it turned out, the evolution of self-service retailing in the United States was directly tied to the... View Details
- 08 Sep 2014
- Research & Ideas
The Strategic Way To Hire a Sales Team
sales managers hire in their own image because how each manager achieved that performance is what got him or her promoted and in a position to hire. But the best results, by far, occur when recruiters can observe the relevant job... View Details
Keywords: by Carmen Nobel
- 15 Nov 2022
- Op-Ed
Why TikTok Is Beating YouTube for Eyeball Time (It’s Not Just the Dance Videos)
to a body positivity rebranding by the lingerie retailer Victoria’s Secret. Just two weeks later, the cultural moment was amplified when Hulu released a documentary about an association between financier and sex offender Jeffrey Epstein... View Details
Keywords: by John Deighton and Leora Kornfeld
- 19 Apr 2004
- Research & Ideas
Birth of the American Salesman
the salesman's role in promoting goods was different from that of advertising. To use a military analogy common in the early twentieth century, advertising was a weapon for waging an air war, while salesmen were deployed as foot soldiers... View Details
Keywords: by Laura Linard
- 28 Oct 2014
- First Look
First Look: October 28
to plan and follow through on a goal and not related to impulsivity, suggesting that some children are poorer at holding the norm in mind and following through on enacting it. We discuss the implications of these results for education and programs that View Details
Keywords: Carmen Nobel
- 19 Mar 2013
- First Look
First Look: March 19
Are Daily Deals Good for Merchants? Gupta, Sunil, Ray Weaver, Timothy Keiningham, and Luke WilliamsHarvard Business School Case 513-059 In the relatively short time since Groupon was founded, the response to "daily deals"-services that View Details
Keywords: Sean Silverthorne
- 11 Jul 2019
- Sharpening Your Skills
Deconstructing 'Customer Experience'
evolved to the concept of the “customer experience,” essentially the ability to capture customer loyalty and promote evangelism by offering top-notch service and a delightful experience at every interaction, from browsing products on a... View Details
- Web
Impact of the New Medium - Edwin H. Land & Polaroid | Harvard Business School
manufacturer. 68 Booth provided dealers with the "Polaroid Promotion Plan" that detailed the timing, logistics, and value of newspaper ads, training sessions, and demonstrations of the camera in order, Booth asserted, "to stage a dramatic... View Details