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  • 02 Apr 2013
  • First Look

First Look: April 2

since the human genome sequence was completed-has changed the way we think about, study, and approach the development of novel therapies. However, these advances in knowledge have so far not been reflected in substantial medical progress in many areas. The problem is... View Details
Keywords: Sean Silverthorne
  • 09 Jan 2020
  • Book

Rethinking Business Strategy in the Age of AI

collision between these two different operating models and ways of solving a consumer problem. On the one hand, you have a more traditional firm with traditional human resource management. In the other model, you have software solving... View Details
Keywords: by Dina Gerdeman
  • 15 May 2018
  • First Look

New Research and Ideas, May 15, 2018

multinational resource and related investments were highly enclavist and embedded in the institutional arrangements of Western imperialism and autocratic dictators. Western firms reinforced rather than disrupted institutional and societal... View Details
Keywords: Dina Gerdeman
  • 21 Nov 2019
  • Research & Ideas

Do TV Debates Sway Voters?

effective way to mobilize nonvoters and persuade those who are undecided.” Getting the ground game right Candidates who accept the limited benefits of TV and shift resources to in-person outreach—whether by... View Details
Keywords: by Danielle Kost
  • 11 Mar 2001
  • Research & Ideas

Merchants to Multinationals: British Trading Companies in the Nineteenth and Twentieth Centuries

manufacturing and financial activities around the globe prior to WWI. The British trading companies played a significant role in opening new markets and developing new sources of supply in resources in the emerging global economy.... View Details
Keywords: by Geoffrey Jones
  • 03 Oct 2017
  • First Look

First Look at Research and Ideas, October 3, 2017

university graduates in Japan used GROW, an artificial intelligence platform and mobile app developed by Tokyo-based people analytics startup IGS, to recruit for a job. This case puts participants in the shoes of IGS founder and CEO... View Details
Keywords: by Sean Silverthorne
  • 19 May 2021
  • Op-Ed

Why America Needs a Better Bridge Between School and Career

and learning." We found that the education-and-employment connection remains too tenuous in America. To create more pathways to upward mobility in the post-COVID recovery, policymakers, employers, and educators must prioritize and scale... View Details
Keywords: by Joseph B. Fuller and Rachel Lipson
  • 06 Jul 2016
  • What Do You Think?

How Do We Pay for the Costs of Globalization?

of backlash fostered by a long period of neglect of globalization’s effect on labor markets worldwide. Globalization takes many forms: common markets; free flows of workers including refugees and migrants; and multinational organizations capable of moving View Details
Keywords: by James L. Heskett; Manufacturing
  • 16 May 2005
  • Research & Ideas

Nonprofit Networking: The New Way to Grow

Banking, "have leveraged resources far beyond their organizational boundaries to achieve social impact, deliver on their own organizational mission, and at the same time build greater capacity within their sectors." The network... View Details
Keywords: by Martha Lagace
  • 01 Nov 2019
  • What Do You Think?

Should Non-Compete Clauses Be Abolished?

restrict an employee’s upward mobility and reduce wage and benefits competition among employers. According to statistics cited by the US Senate Committee on Small Business and Entrepreneurship, 12 percent of workers earning less than... View Details
Keywords: by James Heskett
  • 29 Aug 2005
  • Research & Ideas

How Organizations Create Social Value

knowledge than do nonprofit groups about the social problem, so they experience more ramp-up time. In nonprofits, the founders often have technical expertise in the problem area and are able to do a more in-depth analysis. Resource View Details
Keywords: by Manda Salls
  • 21 Oct 2015
  • Research & Ideas

How to Predict if a New Business Idea is Any Good

In 2008, entrepreneur Brian Chesky and his two San Francisco roommates made the rounds of Silicon Valley VC firms with what they thought was a great idea: a website and mobile app that would allow homeowners to open their homes to... View Details
Keywords: by Michael Blanding; Accommodations; Financial Services
  • 09 Aug 2021
  • Research & Ideas

OneTen: Creating a New Pathway for Black Talent

dignity, and to give organizations an underleveraged talent pool. Rich communities, resourced schools in America The “American dream” ethos promises prosperity for those who work hard regardless of their background, but it’s a myth for... View Details
Keywords: by Rawi E. Abdelal, Katherine Connolly Baden, and Boris Groysberg
  • 16 Mar 2020
  • Research & Ideas

How the Coronavirus Is Already Rewriting the Future of Business

patients alike will be able to track and share air quality analytics in a very democratized way from their handheld sensors connected to their mobile phones and organized and served up by third-party rating databases like the future... View Details
Keywords: by Dina Gerdeman
  • 21 Aug 2019
  • Research & Ideas

What Machine Learning Teaches Us about CEO Leadership Style

different resources to accomplish something productive,” says Khanna. “That means you are motivating people to do things, and the only way to motivate people is to communicate with them.” As crucial as communication is to running an... View Details
Keywords: by Michael Blanding
  • September 2020
  • Case

Uber at a Crossroads (2017)

By: Ramon Casadesus-Masanell and Karen Elterman
This case describes the history of Uber, its business model—including the ways it differed from that of the traditional taxi industry—and its competition with Lyft. The case is set in 2017, a year in which Uber was plagued by even more scandals than usual, though its... View Details
Keywords: Business Startups; Business Model; Customer Satisfaction; Fairness; Values and Beliefs; Price; Profit; Revenue; Investment; Government Legislation; Business History; Compensation and Benefits; Resignation and Termination; Employment; Wages; Lawfulness; Leadership Style; Leading Change; Management Style; Market Entry and Exit; Digital Platforms; Product Design; Organizational Culture; Problems and Challenges; Attitudes; Strategy; Competitive Strategy; Expansion; Transportation Networks; Mobile and Wireless Technology; Valuation; Transportation Industry; Technology Industry; United States
Citation
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Casadesus-Masanell, Ramon, and Karen Elterman. "Uber at a Crossroads (2017)." Harvard Business School Case 721-376, September 2020.
  • 08 Sep 2008
  • HBS Case

The Value of Environmental Activists

There are many methods, most financial, to measure the success of companies in meeting goals. But the question becomes a lot harder at Harvard Business School when MBAs are challenged to measure the efforts of environmental organizations like Greenpeace and the World... View Details
Keywords: by Sarah Jane Gilbert; Energy; Utilities
  • 07 Apr 2020
  • Research & Ideas

What Customers Need to Hear from You During the COVID Crisis

have with their consumers which may be leveraged to mobilize action. In fact, 63 percent of those surveyed believe that their country will not make it through the COVID-19 crisis without brands playing a critical role in addressing... View Details
Keywords: by Jill Avery and Richard Edelman
  • 13 Sep 2010
  • Research & Ideas

The Consumer Appeal of Underdog Branding

versus a "top dog," a well-endowed competitor with superior resources or market dominance, and tremendous passion and determination to succeed despite the odds. The underdog's external environment is largely negative: Underdogs... View Details
Keywords: by Martha Lagace
  • March 2016 (Revised May 2018)
  • Case

ASOS PLC

By: John R. Wells and Gabriel Ellsworth
Launched in 2000, ASOS was one of the world’s largest online fashion specialists in 2018. Focusing on young consumers aged 16–25 years, the company offered over 85,000 items on its websites, many times more than the largest fashion stores, and added several thousand... View Details
Keywords: ASOS; AsSeenOnScreen; Online Fashion; Online Apparel; Nick Beighton; Nick Robertson; E-commerce; E-Commerce Strategy; Online Retail; Multichannel Retailing; Omnichannel; Social Media; Marketplaces; Shipping; Advertising; Digital Marketing; Business Growth and Maturation; Business Model; Business Startups; For-Profit Firms; Customer Focus and Relationships; Age; Gender; Currency Exchange Rate; Profit; Revenue; Geography; Geographic Scope; Global Range; Global Strategy; Globalized Firms and Management; Globalized Markets and Industries; Business History; Selection and Staffing; Journals and Magazines; Human Capital; Business or Company Management; Crisis Management; Goals and Objectives; Growth and Development; Growth and Development Strategy; Growth Management; Management Succession; Brands and Branding; Marketing Channels; Marketing Communications; Marketing Strategy; Product Positioning; Social Marketing; Media; Distribution; Distribution Channels; Order Taking and Fulfillment; Infrastructure; Logistics; Public Ownership; Problems and Challenges; Strategy; Adaptation; Business Strategy; Competition; Competitive Strategy; Corporate Strategy; Expansion; Vertical Integration; Segmentation; Internet and the Web; Mobile and Wireless Technology; Apparel and Accessories Industry; Fashion Industry; Retail Industry; United Kingdom; England; London
Citation
Educators
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Related
Wells, John R., and Gabriel Ellsworth. "ASOS PLC." Harvard Business School Case 716-449, March 2016. (Revised May 2018.)
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