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- All HBS Web
(474)
- News (69)
- Research (325)
- Events (1)
- Multimedia (1)
- Faculty Publications (70)
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- 14 Dec 2010
- First Look
First Look: Dec. 14
violations. Despite ubiquitous scholarly references to Coleman's theory, little empirical work has directly tested it in large-scale natural settings with longitudinal data. We undertake such a test using records of norm violations during... View Details
Keywords: Sean Silverthorne
- 03 Jul 2008
- What Do You Think?
Are Followers About to Get Their Due?
and beliefs." Respondents raised several interesting questions. In referring to author Barbara Kellerman's typology of followers (isolates, bystanders, participants, activists, and diehards), Kim Allen questioned whether we hire for... View Details
Keywords: by Jim Heskett
- 05 May 2008
- Research & Ideas
Connecting with Consumers Using Deep Metaphors
baby aspirin to home computers to the meaning of quality health care. Q: Why are these metaphors important for effective marketing? What happens when marketing does not give attention to them in branding and other efforts? A: Most... View Details
- 21 Feb 2012
- First Look
First Look: Feb. 21
corporate archives to explore the fine details of how firms actually operated. It also includes work by those who have been influenced by evolutionary, transaction cost, and resource-based theories of the firm. The book will be an essential source of View Details
Keywords: Sean Silverthorne
- 08 Feb 2021
- Book
How to Make the World Better, Not Perfect
modern building in Evanston, Illinois, marked by its expansive views of Lake Michigan. In passing, I mentioned that I had become a vegetarian. Someone in the audience made a comment in which he referred to himself as a vegetarian, too,... View Details
Keywords: by Michael Blanding
- 04 Apr 2012
- Research & Ideas
When Founders Recruit Friends and Family as Investors
observers might question whether such persistence is virtue or vice, skewing founders' incentives and possibly leading them to throw away years of their lives, or to throw good money after bad. Some founders refer to taking money from... View Details
Keywords: by Noam Wasserman
- 15 Jun 2007
- Research & Ideas
Remembering Alfred Chandler
network of individual contracts or the vision of its entrepreneur. The people inside firms learned, developed effective routines, and innovated. While we have sophisticated theories of competition in economics, the cooperative teamwork... View Details
Keywords: by Sean Silverthorne
- 15 Feb 2011
- First Look
First Look: Feb. 15
geographically insulate their trades from the broader commerce, creating in effect two circuits. Yet the professionals also promote specific practices of trade within their circuit to help them distinguish their own pursuit from an... View Details
Keywords: Sean Silverthorne
- 16 May 2000
- Research & Ideas
The Simple Economics of Open Source
"signaling incentive," include the "career concern incentive" which refers to future job offers, shares in commercial open source-based companies or future access to venture capital, and the "ego gratification... View Details
- 18 Nov 2014
- First Look
First Look: November 18
personal selling to successfully promote products and brands in the marketplace. In this study, we jointly examine the effect of mass-media advertising and personal selling in the context of U.S. presidential elections, where the former... View Details
Keywords: Sean Silverthorne
- 01 Oct 2014
- What Do You Think?
Is Too Much Focus a Problem?
"Excess of everything is bad it always relates to the matter in point (for example) getting big data about our customers and focusing too deeply on it will lead to not noticing other important facets However, while finalizing a contract document we need to focus... View Details
Keywords: by James Heskett
- 17 Jan 2012
- First Look
First Look: January 17
correlations between their risk-based return premia, and periodic flights to quality. Read the paper: http://www.people.hbs.edu/mbaker/cv/papers/Comovement_RAPS.pdf The Effect of Reference Point Prices on... View Details
Keywords: Sean Silverthorne
- 16 May 2005
- Research & Ideas
Nonprofit Networking: The New Way to Grow
and bolts of how to create, build, and sustain effective relationships with like-minded organizations to better accomplish a social goal. Previous research with colleagues on growth suggested that growth does not necessarily translate... View Details
Keywords: by Martha Lagace
- 10 Feb 2009
- First Look
First Look: February 10, 2009
referred to the emirate as "the richest city in the world." Yet Al Mubarak, trusted advisor to the crown prince Mohamed bin Zayed Al Nahayan, and Mubadala were charged with transforming the economy of the emirate. Many were... View Details
Keywords: Martha Lagace
- 18 Feb 2013
- Research & Ideas
Breaking Through a Growth Stall
expand on how firms can break free from the grip of what he refers to as the Devil's Triangle. Sean Silverthorne: Describe the Devil's Triangle and how it can hinder a firm's ability to grow. Frank Cespedes: We use this as a metaphor for... View Details
Keywords: by Sean Silverthorne
- December 1978 (Revised January 1986)
- Case
Pepsi-Cola (A)
By: Walter J. Salmon and Steven R. Palesy
Combining aspects of a functionally organized marketing management system, with a franchised channel of distribution network. Focuses on extending an innovative promotional program to a market where competitive conditions differ. View Details
Keywords: Innovation Strategy; Management; Marketing; Marketing Reference Programs; Network Effects; Distribution; Organizational Design; Franchise Ownership; Competition; Food and Beverage Industry
Salmon, Walter J., and Steven R. Palesy. "Pepsi-Cola (A)." Harvard Business School Case 579-108, December 1978. (Revised January 1986.)
- 11 Oct 2004
- Research & Ideas
Four Ways to Create Lasting Change
four major categories: chartering, learning, mobilizing, and realigning. Chartering refers to the process by which the organization defines the purpose and scope of the initiative, as well as the way people will work with one another on... View Details
Keywords: by Martha Lagace
- 07 Jul 2009
- Research Event
Business Summit: Historical Roots of Globalization
this breakout session, panelists shared insights, informed by history, of the convergence that globalization promotes. Each focused on convergence from a different reference point: institutional convergence (in financial systems), policy... View Details
Keywords: Re: Multiple Faculty
- 06 Jan 2011
- What Do You Think?
How Should Management Deal With “Anonymous”?
Summing Up The title of this wrap-up and the one that accompanied this month's original column basically just deletes "Wikileaks." The original title was my mistake. The intent was not to direct attention to Wikileaks in a manner that Dan Quizal rightly View Details
Keywords: by James L. Heskett
- 15 Dec 2008
- Research & Ideas
The Surprisingly Successful Marriages of Multinationals and Social Brands
the key descriptor is not simply a difference in size but rather in kind. We are not referring to every small company, but only to those that have become social icons because an integral part of their distinctiveness and success is rooted... View Details