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  • March 2016 (Revised February 2023)
  • Teaching Note

Advertising Experiments at RestaurantGrades

By: Michael Luca, Weijia Dai and Hyunjin Kim
Advertising Experiments at RestaurantGrades is an exercise in which students are asked to analyze and make a recommendation on the basis of simulated experimental data. The setting is a hypothetical restaurant review company called RestaurantGrades (RG), which shows... View Details
Keywords: Advertising Campaigns; Marketing; Digital Marketing; Analysis; Performance Effectiveness
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  • Web

Accounting & Management - Faculty & Research

its next phase of growth, Papalexopoulos faced the most consequential decision of his tenure: should he continue at the helm, promote a trusted insider, or become the first in the company’s history to recommend to the board appoint a... View Details
  • Article

Overcoming the Outcome Bias: Making Intentions Matter

By: Ovul Sezer, Ting Zhang, Francesca Gino and Max Bazerman
People often make the well-documented mistake of paying too much attention to the outcomes of others’ actions while neglecting information about the original intentions leading to those outcomes. In five experiments, we examine interventions aimed at reducing this... View Details
Keywords: Outcome Bias; Intentions; Joint Evaluation; Judgment; Separate Evaluation; Goals and Objectives; Prejudice and Bias; Judgments; Performance Evaluation; Outcome or Result
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  • 13 Sep 2011
  • First Look

First Look: September 13

energy and potential of their people to deliver superior economic and social value. Book: http://hbr.org/product/higher-ambition-how-great-leaders-create-economic-/an/12957-HBK-ENG The Culture Cycle: How to Shape the Unseen Force That Transforms View Details
Keywords: Sean Silverthorne
  • 27 Mar 2018
  • First Look

First Look at New Research, March 27, 2018

associated with the passage of a directive in the European Union (EU) mandating increased nonfinancial disclosure. These disclosures relate to firms’ environmental, social, and governance (ESG) performance and would be applicable to firms... View Details
Keywords: Sean Silverthorne
  • Web

Frequently Asked Questions - Doctoral

of recommendation and test scores, must be submitted no later than this deadline to be considered for admission. What are the requirements to apply? To be considered for admission, applicants must have a bachelor’s degree. Undergraduate... View Details
  • Program

Aligning Strategy and Sales

sales recruitment, development, compensation, and performance management systems support corporate strategy Coordinate sales activities across different sales groups and throughout the enterprise Establish a flexible approach that enables... View Details
  • Article

What Managers Need to Know About Social Tools: Avoid the Common Pitfalls So That Your Organization Can Collaborate, Learn, and Innovate

By: Paul Leonardi and Tsedal Neeley
Workplaces have adopted internal social tools—think stand-alone technologies such as Slack, Yammer, and Chatter, or embedded applications such as Microsoft Teams and JIRA—at a staggering rate. In an ambitious study of 4,200 companies, conducted by the McKinsey Global... View Details
Keywords: Leadership; Social Tools; Social and Collaborative Networks; Knowledge Sharing; Performance Improvement; Management
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  • Web

Program Requirements - Doctoral

Methods in Corporate Finance (HBS 4220) Matched Sampling and Study Design (Stat 240); (Stat 140 or Econ 1127 are strongly recommended as prerequisites) Design of Field Research Methods (HBS 4070) Experimental Methods (HBS 4435) Additional... View Details
  • June 2013 (Revised September 2016)
  • Supplement

Governance and Sustainability at Nike (B)

By: Lynn S. Paine, Nien-he Hsieh and Lara Adamsons
Two members of Nike's executive team must decide what sustainability targets to propose to Nike's CEO and to the corporate responsibility committee of Nike's board of directors. Set in 2012, the case traces the evolution of Nike's approach to environmental and social... View Details
Keywords: Nike; Hannah Jones; Mark Parker; Phil Knight; Philip Knight; Eric Sprunk; Jill Ker Conway; Phyllis Wise; Don Blair; Sustainable Business And Innovation; SB＆I; Flyknit; DyeCoo; Footwear; Athletic Footwear; Apparel; Athletic Apparel; Sustainability; Greenpeace; Detox Campaign; Dirty Laundry; Water; Water Use; Water Pollution; Water Resources; Corporate Responsibility Committee; Judgment; Board Of Directors; Board Committees; Environmental And Social Sustainability; Footwear Industry; Decision Choices and Conditions; Decisions; Ethics; Fairness; Globalized Firms and Management; Multinational Firms and Management; Globalized Markets and Industries; Governance; Corporate Accountability; Corporate Governance; Innovation and Invention; Innovation and Management; Innovation Leadership; Innovation Strategy; Goals and Objectives; Management Practices and Processes; Corporate Social Responsibility and Impact; Performance; Alignment; Supply Chain; Organizational Change and Adaptation; Judgments; Apparel and Accessories Industry; Asia; China; United States; Oregon; Portland
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  • Program

Senior Executive Leadership Program—China

brand equity Measure, monitor, and communicate corporate performance while driving critical change Lead authentically and ethically at all levels and nurture a culture of accountability Build confidence in yourself as a leader,... View Details
  • 22 Aug 2016
  • Research & Ideas

Master the One-on-One Meeting

who makes time for their team members—especially those who are also leaders—is less likely to suffer poor team performance because of ambiguity and mistrust. Each 1:1 is an opportunity to clarify the goals of the organization, your View Details
Keywords: by Julia B. Austin
  • 2017
  • Other Book

Good Work: The Taylor Review of Modern Working Practices

By: Matthew Taylor, Greg Marsh, Diane Nicol and Paul Broadbent
I was not the only person appointed to the Review. My fellow Review team members, Greg Marsh, Diane Nicol and Paul Broadbent have not only been an important source of ideas and wisdom throughout the process but have led in engaging with key groups of... View Details
Keywords: Future Of Work; Labor Relations; Marketplaces; Employment; Labor and Management Relations; Labor; Markets
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  • 01 Nov 2021
  • What Do You Think?

How Long Does It Take to Improve an Organization’s Culture?

seem to be an obvious performance improvement effort? "An organization’s culture, among other things, touches every functional department ... and is often perceived as critical to its strategic direction." In my research on culture... View Details
Keywords: by James Heskett
  • Article

Moving Forward from COVID-19: Organizational Dimensions of Effective Hospital Emergency Management

By: Mariam Krikorian Atkinson, Nicholas Cagliuso, John Hick, Sara Singer, Elizabeth Bambury, Tuna Cem Hayirli, Masha Kuznetsova and Paul Biddinger
Federal investment in emergency preparedness has increased notably since the 9/11 attacks, yet it is unclear if and how U.S. hospital readiness has changed in the 20 years since then. In particular, understanding effective aspects of hospital emergency management... View Details
Keywords: COVID-19; Hospital Preparedness/response; Urban/rural Hospitals; Emergency Management; National Strategy; Health Pandemics; Crisis Management; Performance Effectiveness; Governance; Policy; United States
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  • 26 Sep 2017
  • First Look

First Look at New Research and Ideas, September 26, 2017

worked are positively correlated with firm performance, and differences between family and non-family CEOs account for approximately 18% of the performance gap between family and non-family firms. We investigate the sources of the... View Details
Keywords: Sean Silverthorne
  • 13 Apr 2010
  • First Look

First Look: April 13

by deviating frequently and in predictable ways from the recommendations offered by a centralized capacity planning model. Finally, we document that these discretionary capacity supply decisions exhibit a strong learning effect whereby... View Details
Keywords: Martha Lagace
  • 28 Mar 2016
  • Research & Ideas

What's a Boss Worth?

they are hired, Stanton recommends companies think carefully about the screening procedures they put in place, including longer trial periods to measure performance before officially hiring a new manager.... View Details
Keywords: by Michael Blanding; Service
  • 07 Aug 2007
  • First Look

First Look: August 7, 2007

needs to accomplish to perform well. In particular, marketplaces work well when they provide thickness to the market, help it deal with the congestion that thickness can bring, and make it safe for participants to act effectively on their... View Details
Keywords: Martha Lagace
  • 30 Apr 2024
  • Book

When Managers Set Unrealistic Expectations, Employees Cut Ethical Corners

corporation ever to declare bankruptcy. Then, a couple of years later, I was asked to advise on a new Defense Industry Initiative on Business Ethics and Conduct being organised by a consortium of U.S. defence contractors in response to View Details
Keywords: by Dina Gerdeman