Publications

January 2010 (Revised March 2010)
Background Note

A Note on Direct Selling in Developing Economies

By: Michael Chu and Joel Emilio Bregman Segre

Informal and formal direct selling play a particularly important role in developing countries characterized by markets with limited retail sectors. This note explores the practice of direct selling for the company, the sales person, and the consumer, as well as the... View Details

Keywords: Customers; Developing Countries and Economies; Marketing Channels; Marketing Strategy; Emerging Markets; Sales

2013
Book

Sidetracked: Why Our Decisions Get Derailed and How We Can Stick to the Plan

By: Francesca Gino

You may not realize it but simple, irrelevant factors can have profound consequences on your decisions and behavior, often diverting you from your original plans and desires. Sidetracked will help you identify and avoid these influences so the decisions you make do... View Details

Keywords: Decision Making; Decision-making; Judgment; Decisions; Strategy; Behavior; Ethics; Attitudes

03 Feb 2014
Research & Ideas

The Tricky Business of Managing Web Advertising Affiliates

website and is unaware of the act. When a purchase is made on the merchant's website, the cookie-stuffer is credited. (Hogan allegedly used this method with eBay.) Adware: A program tracks a user's activity on a merchant's website and redirects the View Details

Keywords: by Kim Girard; Advertising; Publishing

05 Dec 2018
Research & Ideas

Why Managers Should Reveal Their Failures

If you’re a business leader who oozes achievement, sprints up the corporate ladder, and earns big bucks, your co-workers probably resent you to some extent. New research says high-achievers can win over their colleagues with a simple... View Details

Keywords: by Dina Gerdeman

20 Jun 2005
Research & Ideas

Creating a Positive Professional Image

As HBS professor Laura Morgan Roberts sees it, if you aren't managing your own professional image, others are. "People are constantly observing your behavior and forming theories about View Details

Keywords: by Mallory Stark

2011
Article

How Do Networks Matter? The Performance Effects of Interorganizational Networks

By: Ranjay Gulati, D. Lavie and Ravi Madhavin

A growing body of research suggests that an organization's ties to other organizations furnish resources that bestow various benefits. Scholars have proposed different perspectives on how such networks of ties shape organizational behavior and performance outcomes, but... View Details

Keywords: Management Systems; Organizational Design; Performance; Performance Effectiveness; Networks; Partners and Partnerships; Research; Perspective; Value

October 2021 (Revised December 2021)
Case

PhonePe: Democratizing Payments in India

By: Michael Chu and Rachna Tahilyani

The co-founders of PhonePe, India’s leading digital payment platform are considering pursuing various growth opportunities in a huge country just entering the digital age. In a highly competitive industry, the founders are keenly aware that making the right choices is... View Details

Keywords: Digital Platform; Digital Banking; Business Strategy; Growth and Development Strategy; Decision Choices and Conditions; Corporate Entrepreneurship; Digital Platforms; Financial Services Industry; Asia; India

2013
Tool

Harvard Business Review's Go to Market Tools: Customer Lifetime Value

By: Thomas Steenburgh and Jill Avery

How much are your customers worth? Has your marketing budget been slashed? Need to figure out the best place to invest your time and effort to reach your growth target? HBR's Go to Market Tool helps calculate your customer's lifetime value, allowing you to prioritize... View Details

Keywords: Quantitative Analysis; Tools; Customer Lifetime Value; Customer Defection; CRM; Customer Relationship Management; Marketing; Marketing Strategy; Customer Focus and Relationships

23 Mar 2003
Research & Ideas

Putting the Project Puzzle Together

School, discusses his findings in this interview. Benko (HBS MBA '89), is Deloitte Consulting's global e-business leader. Lagace: A company's project portfolio, according to you and your co-author, Cathleen Benko, is a significant agent... View Details

Keywords: by Martha Lagace

10 Feb 2021
Research & Ideas

Has #MeToo Changed How Hollywood Hires?

that also receive significant media attention. But there are so many other settings like the service sector, non-white elite, and middle class women that don’t receive the news coverage. We need more systematic research on the movement’s impact in other settings.”... View Details

Keywords: by Rachel Layne; Media & Broadcasting

09 Jan 2024
Research & Ideas

Could Clean Hydrogen Become Affordable at Scale by 2030?

Hydrogen is poised to move from the sidelines of global clean energy as the industry learns to produce it more efficiently and at lower cost, according to newly published research led by Gunther Glenk, a climate fellow with Harvard Business School's Institute for the... View Details

Keywords: by Desmond Dodd; Energy; Green Technology

October 2019 (Revised August 2020)
Case

The Predictive Index

By: Lynda M. Applegate and James Weber

Mike Zani and Daniel Muzquiz needed to decide next steps to create a new category in the human resources consulting industry and scale their company.
Zani and Muzquiz, serial entrepreneurs, acquired Predictive Index in 2014. Previously, as clients of the... View Details

Keywords: Human Resources; Selection and Staffing; Talent and Talent Management; Recruitment; Corporate Entrepreneurship; Venture Capital; Change Management; Disruptive Innovation; Digital Platforms; Growth and Development Strategy; Consulting Industry; Service Industry; United States

19 Sep 2023
Research & Ideas

What Chandrayaan-3 Says About India's Entrepreneurial Approach to Space

extremely difficult in the past in developing countries, it’s because there is typically no silver-bullet solution. At the end of the day, it’s going to require different perspectives coming together and brainstorming and then experimenting View Details

Keywords: by Clea Simon, Harvard Gazette; Aerospace

July 2017 (Revised September 2017)
Case

Sampark Foundation: Transforming Primary Education in India

By: V. Kasturi Rangan and Shweta Bagai

Founders Vineet and Anupama Nayar had rapidly scaled their foundation to reach 3 million primary school children (grades 1 to 3) in two states with math and English programs. Their goal was to reach 10 million children by 2025 and completely spend down the $100 million... View Details

Keywords: Nonprofit Management; K-12 Education; Frugal Innovation; Government Partnership; Impact; Developing Countries; Education; Decision Choices and Conditions; Growth and Development Strategy; Business and Government Relations; Outcome or Result; India

01 Nov 2021
Op-Ed

Team Success Starts with the Individual—and with Love

at it a bit differently. Remembering that any team is comprised of individuals, he focuses on helping each individual reach their highest potential not just as performers but as people. Do this, and the best... View Details

Keywords: by Ranjay Gulati; Sports

September 1994 (Revised September 1994)
Case

Acer Group, The: Vision for the Year 2000

By: D. Quinn Mills and Richard C. Wei

In the early 1990s, Acer, Inc. set two goals: to be a top-five PC company worldwide in 1995 and to be a global consortium of companies by the year 2000. The company identified potential obstacles concerning capital, image, number of experienced international managers,... View Details

Keywords: Mission and Purpose; Goals and Objectives; Management Analysis, Tools, and Techniques; Organizational Structure; Global Strategy; Multinational Firms and Management; Experience and Expertise; Marketing Strategy; Production; Rank and Position; Business Strategy; Capital; Computer Industry; Japan

March 2010
Article

In Favor of Clear Thinking: Incorporating Moral Rules into a Wise Cost-benefit Analysis

By: Max Bazerman and Joshua D. Greene

Bennis, Medin, and Bartels (2009) have contributed an interesting paper on the comparative benefit of moral rules versus cost-benefit analysis (CBA). Many of their specific comments are accurate, useful, and insightful. At the same time, we believe they have... View Details

Keywords: Cost vs Benefits; Moral Sensibility; Adoption; Performance Effectiveness; Decision Making; Management Analysis, Tools, and Techniques

2009
Working Paper

In Favor of Clear Thinking: Incorporating Moral Rules into a Wise Cost-benefit Analysis

By: Max H. Bazerman and Joshua D. Greene

Bennis, Medin, and Bartels (2009) have contributed an interesting paper on the comparative benefit of moral rules versus cost-benefit analysis. Many of their specific comments are accurate, useful, and insightful. At the same time, we believe they have misrepresented... View Details

Keywords: Decision Making; Cost vs Benefits; Moral Sensibility; Cognition and Thinking