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- October 1982 (Revised November 1983)
- Case
Distribution Systems, Inc.
By: Ramchandran Jaikumar and Roy D. Shapiro
Keywords: Distribution
- September 1982 (Revised February 1988)
- Case
Rio Bravo Electricos, General Motors Corp.
By: Roy D. Shapiro
Keywords: Auto Industry
- June 1982 (Revised May 1995)
- Case
Ellis Manufacturing Co.
By: Roy D. Shapiro
Ellis finds itself in a weakening competitive position largely due to the lack of rationalization in its plants. Driven by a strong traditionally decentralized sales organization, Ellis finds that all plants want control over all product lines. As a result, overall... View Details
- May 1982 (Revised August 1986)
- Case
Butler Manufacturing Co.: Small Components Plant
By: Roy D. Shapiro
- October 1981
- Background Note
Note on Network Optimization Models (Abridged)
By: Roy D. Shapiro
Keywords: Networks
- September 1981 (Revised August 1987)
- Case
CIBA-GEIGY Agricultural Division
By: Benson P. Shapiro and Roy H. Schoeman
In 1979 Leo Bontempo, marketing vice president of Ciba-Geigy Agricultural Division was deciding whether to purchase an $840,000 program for TeleSession. This was a marketing service designed to accelerate the adoption of new products among large innovative growers by... View Details
- Research Summary
Innovations in Logistics: The Impact of Channel Coordination
By: Roy D. Shapiro
Roy D. Shapiro is studying innovative systems and management approaches that integrate and coordinate material and information flows through the supply chain so as to reduce or eliminate the redundant activities that tend to characterize these channels. His research... View Details
- Research Summary
Innovations in Logistics: The Impact of Channel Coordination
Roy D. Shapiro (with Janice H. Hammond and Marshall L. Fisher) is studying innovative systems and management approaches that integrate and coordinate material and information flows through the supply chain so as to reduce or eliminate the redundant activities that tend... View Details
- 2015
- Other Teaching and Training Material
Marketing Reading: Digital Marketing
By: Sunil Gupta and Joseph Davin
Digital technology has changed how consumers search for information, interact with each other, and buy products. The popularization of these technologies has made it possible for companies to have a better understanding of their customers' decision journey and... View Details
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