Purpose Brands - Publications - Faculty & Research

01 Mar 2004
News

Toy Story

daunting challenges, but they each expressed a zealous commitment to their work and a heartfelt belief in their products. Brand Recognition: Michael Moynihan Michael T. Moynihan (MBA 1993) was reintroduced to LEGO as an adult when his job... View Details

Keywords: Susan Young; toys; Amusement, Gambling, and Recreation Industries; Arts, Entertainment

Profile

Paola Lara

Procter & Gamble by a friend, Paola quickly established herself as a talented manager in the company’s Venezuelan and Chilean offices, assuming significant responsibilities for leading brands such as Head & Shoulders and Pantene.... View Details

09 Jun 2014
Research & Ideas

The Manager in Red Sneakers

the shopper with the elegant outfit as having a higher or similar status than the poorly dressed shopper. In the office, do the sneakers make the man?Photo: iStockPhoto The shop assistants in the study seemed to believe that the dressed-down client was View Details

Keywords: by Dina Gerdeman; Consumer Products; Apparel & Accessories; Fashion

Profile

Minal Mehta

BollyX classes, I meet incredibly talented fitness instructors, dancers, and entrepreneurs who are making a real difference in people's lives by encouraging and embodying healthy living themselves. "The most challenging part is building a fitness View Details

Keywords: Entrepreneurship; Services

28 Feb 2024
Blog Post

African American Student Union Spotlight on Entrepreneurship

enterprise software and branded consumer companies. Beyond my role there, I founded, grew, and successfully exited an online marketplace designed to unlock educational and professional opportunities for underrepresented minority groups.... View Details

01 Sep 2024
News

Reduce, Reuse, Recycle

Thirteen years ago, Marcelo Claure, founder of wireless services company Brightstar, discussed with a reluctant Steve Jobs the idea of launching a trade-in and recycling program for iPhones. It was a business move that expanded the market and created a new profit... View Details

Keywords: Jennifer Meyers

22 Nov 2019
Blog Post

Avant Ski Makes Turns in Ski Media Objectivity

I have a very supportive husband that said, ‘you know, you’re not getting any younger.’” And thus, Avant Ski was born. Reimaging Typical Ski Trip Prep Widman launched NYC-based media company Avant Ski in November 2018 for the sole purpose... View Details

Profile

Lisa Cousins

achieve. I entered HBS open to a variety of paths, and when I attended the introductory meeting for the Hospitality & Travel Industry Club, it became clear to me right away that the hotel industry was where I was meant to be - I was passionate about the View Details

Keywords: Services; Entertainment / Media

29 Aug 2017
Blog Post

3 Insights from My First Year at HBS

business in emerging markets based during my Tanzania consulting engagement (and broader personal experiences). It was well received by both my classmates and professors. 2. I Learned about Purpose Driven Leadership During our leadership,... View Details

14 Nov 2019
News

Keeping Red Lobster Fresh

bringing it back to profitability in 100 days. His next stop was Burger King, where he helped relaunch the brand and turnaround same store sales. Lopdrup first joined Red Lobster as president in 2004, and led a company that was facing... View Details

Keywords: Food Services and Drinking Places; Hospitality

04 Oct 2016
Blog Post

Why We Recruit: CVS Health

of health. Through its approximately 9,600 retail pharmacies under the CVS, Navarro and Longs Drugs brand names, more than 1,135 walk-in MinuteClinc locations, a leading pharmacy benefits manager with more than 75 million plan members, a... View Details

Keywords: Health Care

01 Oct 1996
News

Leading In a New Era

"Today's top management needs to move beyond its focus on strategy that defines a rational product-market position to a sense of purpose that captivates employees' attention and commitment," Bartlett asserts. Managers, he says, "need to... View Details

Keywords: Nancy O. Perry

12 Jun 2014
News

The First Five Years: Minal Mehta (MBA 2011)

meet incredibly talented fitness instructors, dancers, and entrepreneurs who are making a real difference in people's lives by encouraging and embodying healthy living themselves. "The most challenging part is building a fitness brand on... View Details

Keywords: fitness; Arts, Entertainment

24 Mar 2015
First Look

First Look: March 24

is currently provided by GAAP financial reporting. The purpose of this paper is to examine the optimal design of information intermediaries that can increase the impact of sustainability information on corporate conduct. Specifically, we... View Details

Keywords: Sean Silverthorne

10 Mar 2021
News

In My Humble Opinion: A Timely Tension

Thoren believes there doesn’t need to be a divide between for-profit and nonprofit missions. In December 2020, she joined outdoor-clothing brand Patagonia as director of Environmental Action and Initiatives, EMEA, a position that unites... View Details

Keywords: April White

05 Jan 2009
Research & Ideas

Most Popular Articles and Working Papers 2008

are not entirely mysterious. In fact, marketers of successful brands regularly draw on a rich assortment of insights excavated from research into basic frames or orientations we have toward the world around us, according to HBS professor... View Details

Keywords: by Staff

23 Apr 2007
Research & Ideas

Are Great Teams Less Productive?

research grant for the purpose of identifying the error rate, this idea was decidedly unwelcome. My interpretation of the data suggested that we might not be finding the definitive error rate—and further errors might be systematically... View Details

Keywords: by Sarah Jane Gilbert

31 Oct 2004
Research & Ideas

Bypass Marketing: Are Docs Influenced?

brand over another based on their patients' requests? A recent study, Physicians Report on Patient Encounters Involving Direct to Consumer Advertising, focused on one aspect of pharma DCTA: What do physicians think about all of this? What... View Details

Keywords: by Manda Salls

26 Jan 2016
First Look

January 26, 2016

https://www.hbs.edu/faculty/Pages/item.aspx?num=50422 forthcoming Ethical Innovation in Business and the Economy Managerial Responsibility and the Purpose of Business: Doing One's Job Well By: Hsieh, Nien-hê Abstract—Business managers... View Details