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- All HBS Web (475)
- Faculty Publications (78)
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- 25 Jun 2013
- First Look
First Look: June 25
environments. We find that candidates benefiting from favorable situations are more likely to be admitted and promoted than their equivalently skilled peers. The results suggest that decision-makers take high nominal performance as... View Details
Keywords: Anna Secino
- 22 Aug 2005
- Research & Ideas
The Hard Work of Failure Analysis
customer defection would have led to the conclusion that the bank's interest rates were not competitive. A deeper analysis led to an alternate conclusion: The bank's marketing department needed to do a better job of screening in advance the customers to whom it View Details
Keywords: by Amy Edmondson & Mark D. Cannon
- 30 Jan 2020
- Research & Ideas
The Upside of Highlighting a Product's Downsides
transactions. For five months, the bank randomly offered customers on its websites two sales pitches—one that emphasized a credit card’s features and another that also highlighted downsides that would normally only appear in the terms and... View Details
Keywords: by Danielle Kost
- 19 Sep 2016
- Research & Ideas
Why Isn't Business Research More Relevant to Business Practitioners?
employed in a pilot test with the General Services Administration (GSA). Harvard Business School’s Francesca Gino. “Most of my research projects are motivated by puzzles or strange patterns of behavior I see in the real world,” she says. Vendors who make View Details
- 03 May 2010
- Research & Ideas
What Is the Future of MBA Education?
the top U.S. business schools. A further challenge comes from the fact that companies in these industries have increasingly been promoting from within.14 In part, this is because technical work, such as View Details
- 21 Apr 2021
- Research & Ideas
The Pandemic Conversations That Leaders Need to Have Now
working parents and eldercare providers) or those interested in similar topics (baking or jigsaw puzzles) share information, recipes, items for sale or barter, and the like. Keep such forums tied to the organization’s identity and... View Details
- 14 Jul 2020
- Research & Ideas
Restarting Under Uncertainty: Managerial Experiences from Around the World
client-centric approach. It intensified virtual interactions with customers, merged sales and customer service, and boosted integration of all databases, which had been spread across functions, into a single customer resource management... View Details
- 22 Jun 2011
- Sharpening Your Skills
Sharpening Your Skills: Motivation
Questions To Be Answered What's the best bonus program to boost sales productivity? Can companies inspire heroism in employees? Can employers promote moral behavior? Does money lead to creativity? What's The... View Details
Keywords: Re: Multiple Faculty
- 22 Oct 2018
- Sharpening Your Skills
Motivate Me, Please
governments to get citizens to do the right thing. Hiding From Managers Can Increase Your Productivity Forget management by walking around. Decreasing workplace transparency can increase worker productivity. Money and Quotas Motivate the View Details
Keywords: by Sean Silverthorne
- 21 Jun 2004
- Research & Ideas
Music Downloads: Pirates—or Customers?
Internet music piracy not only doesn't hurt legitimate CD sales, it may even boost sales of some types of music. Those were the counterintuitive findings released in March by Harvard Business School professor Felix Oberholzer-Gee and his... View Details
- 01 May 2008
- Research & Ideas
The Marketing Challenges of the China Olympics
events can boost brand awareness, preference, and sales over competitors who cannot afford the global sponsorship prices set by the International Olympic Committee. Lenovo hardly wishes to be known as the Chinese PC company that consumers... View Details
- 02 Mar 2015
- Research & Ideas
‘Retail Revolution’ Excerpt: The Scale of the Ecommerce Threat
apart. “If this cycle continues, whole retail chains can quickly become full of zombie stores” Taken all together, lower price points, decreased traffic, and smaller baskets means lower sales and margins for brick-and-mortar stores. Given... View Details
- 18 Apr 2005
- Research & Ideas
Prosper with Multi-Channel Retailing
'sale' from the customer's mind," Nuzzo said. "We're looking at promotional things we can do on the Web that don't involve sales or discounting." Moderator Rajiv Lal, the Stanley Roth, Sr.... View Details
- 28 Feb 2017
- First Look
First Look at New Research, February 28
of promoting from within, particularly with its chefs, and it took time to develop the necessary talent. Now DO & CO faced a decision: What type of growth should it pursue, and at what pace? Purchase this... View Details
Keywords: Sean Silverthorne
- 14 Jul 2003
- Research & Ideas
Keeping Your Balance With Customers
and profits could be derived from scale. Customer management was relegated to selling and promoting the company's products. The customer relationship was seldom the issue. The New Economy has changed all of this. With the evolution of... View Details
Keywords: by Robert S. Kaplan & David P. Norton
- 23 Aug 2011
- First Look
First Look: August 23
that exposure to informational advertising can decrease the consumer's tendency to purchase the promoted product. The structural estimates imply that an exposure to a single advertisement decreases the consumer's probability of not... View Details
Keywords: Sean Silverthorne
- 04 Nov 2002
- Research & Ideas
From Lone Star to Team Player
keep rewarding and promoting them. Managers may feel that they need them, of course, as they do perform well. So it is pretty gutsy to fire them in today's rather poor economic environment. But if you're really serious about building a... View Details
Keywords: by Mallory Stark
- 29 Oct 2007
- HBS Case
Marketing Maria: Managing the Athlete Endorsement
effectively use the resources at his disposal within IMG, such as the sales division, which keeps in close contact with the corporate world; IMG's promotion and event marketing, which may feature Sharapova;... View Details
- 06 Mar 2018
- First Look
First Look at Research and Ideas, March 6, 2018
show that the decline in auctions was not driven by changes in the type of sellers and items. Instead, seller incentives changed. We estimate the demand facing individual sellers at different points in time and document falling sale... View Details
Keywords: Sean Silverthorne
- 27 Dec 2015
- Research & Ideas
The Most Popular Stories and Research Papers of 2015
readers, tell us what you think were the most significant trends, ideas, or management lessons from 2015. Then look ahead to next year. How do you think the 2016 presidential election will change the American economy? Will there be breakthroughs in View Details