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- Faculty Publications (78)
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- All HBS Web (460)
- Faculty Publications (78)
- 24 Mar 2015
- First Look
First Look: March 24
Publications March 2015 Partners or Creditors? Attracting Foreign Investment and Productive Development to Central America and Dominican Republic Foreign Direct Investment: Effects, Complementarities, and Promotion By: Alfaro, Laura... View Details
Keywords: Sean Silverthorne
- 06 Oct 2020
- Sharpening Your Skills
18 Tips Managers Can Use to Lead Through COVID's Rising Waters
casual interactions are the first to “go missing” in the virtual environment. Establishing opportunities for informal “water cooler” conversations could go a long way in promoting belonging. To learn more, read 6 Ways to Support... View Details
Keywords: by Sean Silverthorne
- Web
Advisory Board - Entrepreneurship
trustee of the Berkeley Art Museum and Pacific Film Archive, and serves on boards of the Rock Center for Entrepreneurship at Harvard Business School and the University of Illinois College of Engineering. Mr. Burgstone actively supports organizations working to improve... View Details
- 13 Sep 2011
- First Look
First Look: September 13
Advertising (DTCA), detailing, and Meetings and Events (M&E). We then propose an alternative choice model specification that relaxes the IPS property-the so-called "flexible substitution" logit (FSL) model. The (random coefficient) FSL model predicts that... View Details
Keywords: Sean Silverthorne
- 05 Jul 2016
- First Look
July 5, 2016
range of behavior change models and evidence related to littering, water and energy conservation, and land management. We also discuss the methodology and data needed to answer these questions. We illustrate how these questions have been answered in practice to inform... View Details
Keywords: Sean Silverthorne
- 25 Jun 2007
- Research & Ideas
HBS Cases: Beauty Entrepreneur Madam Walker
by nearly 1,000 female sales agents across the country. How did Walker journey from the cotton fields to the status of an enterprising businesswoman, perhaps even the first self-made African American millionaire in the United States? Her... View Details
- 23 Jul 2012
- Research & Ideas
The Power of Conversational Leadership
than 100 companies. "We were struck by how often that word 'conversation' kept popping up," Slind says. "CEOs, especially, expressed an aspiration to promote a conversation in their organization. They talked about wanting everyone to be... View Details
Keywords: by Carmen Nobel
- Web
Marketing Awards & Honors - Faculty & Research
Best Paper Award at the Research Conference on Relationship Marketing. 1993 Sunil Gupta : Winner of the 1993 William F. O'Dell Award from the Journal of Marketing Research for "Impact of Sales Promotions on... View Details
- 09 Oct 2001
- Research & Ideas
Driven: How Human Nature Shapes Organizations
personal lives, but they often need the help of well-managed social institutions to succeed. Leaders have several structural devices they can use to promote this balance. For example, they can balance financial and symbolic rewards for... View Details
Keywords: by Paul Lawrence & Nitin Nohria
- 27 Mar 2012
- First Look
First Look: March 27
Publication:Quarterly Journal of Economics (forthcoming) Abstract We argue that social capital as proxied by trust increases aggregate productivity by affecting the organization of firms. To do this we collect new data on the decentralization of investment, hiring,... View Details
Keywords: Carmen Nobel
- Web
Globalization - Faculty & Research
important attempt to span this abyss. IGOs are mandated variously to smooth economic transactions, facilitate global cooperation, and promote cultural contact and awareness. We use a network approach to demonstrate that the connections... View Details
- 18 Sep 2017
- Research & Ideas
'Likes' Lead to Nothing—and Other Hard-Learned Lessons of Social Media Marketing
at some of the social media missteps brands have taken over the past decade–and the lessons we’ve learned from them. Prioritizing technology over substance Maybe it’s because the medium seems so ephemeral, but digital brand managers are too often intent on creating... View Details
- 01 Jan 2013
- News
Joanna M. Jacobson, MBA 1987
concept lines around comfort. Jacobson and her team reversed Keds' 25 percent annual sales declines with double-digit growth in sales and profits. After a few years, the parent company, Stride Rite, wanted... View Details
Keywords: Susan Young
- 06 Jan 2020
- Research & Ideas
Motivate Your High Performers to Share Their Knowledge
“People might be intimidated to approach the sales superstar and reveal that they are having problems because of self-image issues,” Stanton says. “And the best salespeople may want to hold on to their information because it gives them... View Details
Keywords: by Michael Blanding
- 11 Feb 2020
- Sharpening Your Skills
10 Rules Entrepreneurs Need to Know Before Adopting AI
software engineers and UX designers. AI can be magical, but sales still win. Fred Wilson, venture capitalist and popular blogger, holds the view that “marketing is for companies who have sucky products.” Similarly, many AI founders... View Details
Keywords: by Rocio Wu
- 01 Dec 2022
- News
My First Job
the rest of the employees were safely leaving the building and that the fire was contained. I learned that real leadership means running toward the fire and being concerned about the safety of others before your own. —John Fees (MBA 1999) Dream Teen I was a View Details
- 06 Mar 2012
- First Look
First Look: March 6
residential real estate and away from more productive investments. Third, the cost of professional investment management is too high, which drains talent from other industries. The financial sector could promote the health and... View Details
Keywords: Sean Silverthorne
- 29 Aug 2018
- What Do You Think?
What Should Harley-Davidson’s Management Do?
White House as part of an effort to highlight the importance of the health of American manufacturing. At that time, the president lauded the Company as “a true American icon” and “one of the greats.” When the speaker of the house of representatives sought to View Details
- 07 Jan 2002
- Research & Ideas
How Marketing Can Reduce Worldwide Poverty
on-the-ground advocacy—to go get a free eye exam or a blood pressure check-up. Easy. Your basic principles of sales and promotion will carry the day. If your charge is minimizing smoking or drug use, well,... View Details
Keywords: by Martha Lagace
- 15 Jul 2019
- Book
Many Executives Are Afraid of Finance. Here's How They Can Gain Confidence
getting a promotion to run the new division just acquired. Everyone involved in the transaction wants the transaction to happen and may subtly change assumptions or forecasts to help make that eventuality a reality. As a result, this sea... View Details
Keywords: by Dina Gerdeman