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Show Results For
- All HBS Web
(384)
- News (123)
- Research (227)
- Events (1)
- Multimedia (2)
- Faculty Publications (18)
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- 31 Oct 2004
- Research & Ideas
The New CEO’s Wrong Message
another company. This came as a shock to the CEO, who, despite nixing the ad campaign, had been quite impressed with the other elements of the marketing program and the thoroughness with which they had been planned. What he had failed to... View Details
- 21 Mar 2016
- HBS Case
Can Customer Reviews Be 'Managed?'
Brian Kenny: What motivated you to write the case? Why were you interested in it? Thales Teixeira: Some of my research is on the economics of attention and online reviews have amassed a vast amount of attention nowadays. People have changed their behavior in terms of... View Details
- 04 May 2020
- Research & Ideas
Predictions, Prophets, and Restarting Your Business
hard decisions about returning to the market. Here’s a common prediction: Social distancing forces people to do more buying online and communicating through social media, thus accelerating a permanent, big shift after the crisis to more... View Details
Keywords: by Frank V. Cespedes
- 07 Aug 2000
- Research & Ideas
Rocket Science Retailing
early sales data updated their forecasts in an ad hoc manner when sales greatly exceeded or fell far short of original predictions. Several companies have retailing practices worth emulating, however. Japan-based World Company and... View Details
- 23 Mar 2015
- Research & Ideas
It’s Called ‘Price Coherence,’ and It’s Surprisingly Bad for Consumers
Consumers often have the following choice: Either buy something directly from a retailer, or buy it indirectly through an intermediary, which partners with the retailer to attract more buyers. Think... View Details
- 03 Feb 2014
- Research & Ideas
The Tricky Business of Managing Web Advertising Affiliates
better to manage these programs in-house or to use outside experts. . Power Of The Network Affiliate networks slash the cost of buying ads for sellers through the use of advertising marketplaces. In essence,... View Details
- 14 Mar 2011
- Research & Ideas
Water, Electricity, and Transportation: Preparing for the Population Boom
By 2050, the Earth's population will likely exceed 9 billion people, up 30 percent from 6.9 billion today, according to projections from both the US Census Bureau and the United Nations. What's more, the population in the world's cities is expected to increase by 3... View Details
Keywords: by Carmen Nobel
- 13 Jan 2015
- First Look
First Look: January 13
understanding of these implications is essential for future policy analysis, particularly for issues relating to fostering innovation. Publisher's link: http://www.people.hbs.edu/wkerr/Kerr_Kerr_Lincoln_WP14_IPEFirms.pdf January 2015 IESE Insight From TV to Web:... View Details
Keywords: Sean Silverthorne
- 03 May 2011
- First Look
First Look: May 3
with a name, often adding a sequential indicator (PlayStation 2, PlayStation 3), or they can come up with an entirely new name (Nintendo's Wii). Three questions managers should consider when deciding whether brand-name continuation or... View Details
Keywords: Sean Silverthorne
- 19 Oct 2009
- Research & Ideas
Why Are Web Sites So Confusing?
might be interested in ex-post (i.e., once there). Thus, consumers coming to the supermarket to buy daily staples (say, bread and milk) might be induced to also get expensive chocolate if they have to walk past the corresponding aisle... View Details
Keywords: by Andrei Hagiu & Bruno Jullien
- 30 Oct 2012
- First Look
First Look: October 30
PublicationsHappy Money: The Science of Smarter Spending Authors:Elizabeth Dunn and Michael Norton Publication:Simon & Schuster, forthcoming Abstract If you think money can't buy happiness, you're not spending it right. Two rising... View Details
Keywords: Sean Silverthorne
- 16 May 2012
- Research & Ideas
Can Decades of Military Overspending be Fixed?
virtually mandates changes to contracts as requirements are added or changed; and financial incentives that reward lowball contractor bids and provide negative sanctions for failing to spend all the allocated funds." It doesn't help... View Details
- 06 Apr 2016
- Research & Ideas
Should Entrepreneurs Pitch Products or Ideas for Products?
market for nascent-stage story lines. “For inexperienced screenwriters, their most immediate problem is how to get the access, how to get their ideas heard,” Luo says, adding that the same goes for inexperienced entrepreneurs.... View Details
- 25 Sep 2000
- Research & Ideas
More Than the Sum of Its Parts: The Impact of Modularity on the Computer Industry
and a set of well-specified functional "tests" of each module's performance. All systems built out of System/360 modules worked together as one and could run the same software. Furthermore, new modules could be added to the... View Details
- 09 Sep 2013
- Lessons from the Classroom
Teaching Climate Change to Skeptics
probabilities below present values," adding that failing to do so could lead to losses upwards of $1 trillion annually. "Most skeptics I have come across are not skeptical of global warming or climate change itself, but argue that we... View Details
Keywords: by Carmen Nobel
- 19 Apr 2004
- Research & Ideas
Ground-Floor Opportunities for Retail in India
diversified from there. Now, as CEO and managing director of Pantaloon Retail (India) Limited, he oversees thirty-two department stores in fifteen cities. "Ordinary people are buying what the rich can afford," he said, View Details
- 01 Dec 2015
- Research & Ideas
What to Do When Your Organization Has Dueling Missions
A couple of years ago, hip-hop artist Macklemore topped the Billboard 100 chart with Thrift Shop, a paean to buying inexpensive used clothing from Goodwill Industries. Indeed, like the rapper, millions of people know Goodwill primarily as... View Details
Keywords: by Carmen Nobel
- 17 Feb 2014
- Research & Ideas
Companies Detangle from Legacy Pensions
depleted many pension plans by dramatically reducing the value of investments, even while companies were still responsible for paying predetermined benefits. Increasing the pressure are two other factors. Life expectancy has increased, View Details
- 26 Jan 2010
- First Look
First Look: Jan. 26
Working PapersCompeting Ad Auctions: Multi-homing and Participation Costs Authors:Itai Ashlagi, Benjamin Edelman, and Hoan Soo Lee Abstract We model competing auctions for online advertising, with attention to the participation costs... View Details
Keywords: Martha Lagace
- 05 Jun 2007
- First Look
First Look: June 5, 2007
competition by moving quickly into new cities, balancing the buying power of multinational retailers who were also purchasing merchandise for export, leveraging Beijing Hualian's understanding of the rapidly changing domestic market,... View Details
Keywords: Martha Lagace