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- All HBS Web
(391)
- News (126)
- Research (227)
- Events (1)
- Multimedia (2)
- Faculty Publications (19)
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- 08 Oct 2021
- Research & Ideas
How Newspaper Closures Open the Door to Corporate Crime
for ad revenue. Instead, the research findings contradict this notion, offering validation that the press is keeping vigilant watch and is exercising the fundamental rights assigned to them by the US Constitution. “I was surprised to see... View Details
Keywords: by Avery Forman
- 03 Dec 2007
- Research & Ideas
Authenticity over Exaggeration: The New Rule in Advertising
company. "An executive there told me that you can't buy this kind of publicity," says Deighton. The New Rules But what does this all boil down to for companies that want to be successful in this relatively new environment? In the working... View Details
- 17 Dec 2001
- Research & Ideas
Becoming the Next Real Estate Mogul
saw—that's a ton of fun," he said. There was general agreement on this point, but land and buildings aren't always part of the equation when it comes to calculating the industry's appeal, added Vincent J. Constantini, founder and... View Details
- 18 Oct 2018
- Research & Ideas
How to Use Free Shipping as a Competitive Weapon
price remains a primary determinant of whether a consumer will buy a product, free shipping provides an added enhancement for online merchants to consider. Shoppers are only one-tenth as sensitive to... View Details
- 05 Jul 2006
- Research & Ideas
Reinventing the Dowdy Savings Bond
before twelve months. More substantively, he proposes adding a line to the 1040 tax form that would allow filers to invest a part of their refund directly in the savings bond program, making it simpler for people to View Details
- 06 May 2002
- Research & Ideas
Profits for Nonprofits: Earning Your Own Way
dignity and earnings. This may be the first money they've earned in quite a while or the first money they've earned ever. The bakery is an added facet to the services we offer." For Haley House as a whole, he said, the bakery offers... View Details
Keywords: by Martha Lagace
- 04 Apr 2019
- Cold Call Podcast
Can Mark Zuckerberg Rebuild Trust in Facebook?
information." That's actually true, but they profile you to the point where maybe they had some personality profile of the fact that you're deemed as neurotic or you're deemed as someone who's very aggressive and you get profiled that way so that advertisers can... View Details
- 02 Feb 2015
- Research & Ideas
Disruptors Sell What Customers Want and Let Competitors Sell What They Don’t
habits as well, such as a growing preference for sharing items rather than owning them, and encouraging "showrooming" where shoppers visit stores only to test products—then buy them more cheaply online. The user benefits from lower cost,... View Details
Keywords: by Michael Blanding
- 07 Aug 2000
- Research & Ideas
Rocket Science Retailing
early sales data updated their forecasts in an ad hoc manner when sales greatly exceeded or fell far short of original predictions. Several companies have retailing practices worth emulating, however. Japan-based World Company and... View Details
- 25 Feb 2014
- First Look
First Look: February 25
and persuasive. However, little is known about the downsides of using too much entertainment. This research focuses on why, when, and how much to entertain consumers in TV advertisements. We collected data in a large-scale field study using 82 View Details
Keywords: Sean Silverthorne
- 30 Jan 2006
- HBS Case
The Case of the Mystery Writer’s Brand
enjoy the same name recognition, Patterson regularly outsells other "brand-name authors" such as Stephen King and Tom Clancy by simply publishing more books, averaging three titles each year with the occasional assistance of a coauthor. Patterson brings an... View Details
- 23 Mar 2015
- Research & Ideas
It’s Called ‘Price Coherence,’ and It’s Surprisingly Bad for Consumers
Consumers often have the following choice: Either buy something directly from a retailer, or buy it indirectly through an intermediary, which partners with the retailer to attract more buyers. Think... View Details
- 05 Dec 2007
- Sharpening Your Skills
Sharpening Your Skills: Managing Marketing
Networked Customers? How Do You Value a 'Free' Customer? Sometimes a valuable customer may be the person who never buys a thing. Professor Sunil Gupta discusses how to assess the profitability of a customer in a networked setting—a... View Details
- 20 Sep 2004
- Research & Ideas
How Consumers Value Global Brands
that people associate with global brands. Then we surveyed 1,800 people in twelve nations to measure the relative importance of those dimensions when consumers buy products. A detailed analysis revealed that consumers all over the world... View Details
- 13 Jan 2015
- First Look
First Look: January 13
understanding of these implications is essential for future policy analysis, particularly for issues relating to fostering innovation. Publisher's link: http://www.people.hbs.edu/wkerr/Kerr_Kerr_Lincoln_WP14_IPEFirms.pdf January 2015 IESE Insight From TV to Web:... View Details
Keywords: Sean Silverthorne
- 14 Apr 2014
- Research & Ideas
Difficulties for Women Bridging Racial, Generational, and Global Divides
inalienable rights, may not be an added power to hold us at bay?") “Depending heavily on token women could be problematic” The rhetoric surrounding Obama vs. Clinton was reminiscent of that dynamic, Giddings said. "We keep falling into... View Details
Keywords: by Carmen Nobel
- 21 May 2020
- Research & Ideas
Fighting the COVID Blues: Advice from Business Research
careful about adding too many obligations to people’s already-full plates, even if their intention is to relieve stress through social interactions. And, if you’re on the receiving end of these invitations and can tactfully decline, do... View Details
Keywords: by Dina Gerdeman and Danielle Kost
- 22 Jan 2019
- First Look
New Research and Ideas, January 22, 2019
and Galanz, which has brought microwave ovens to millions of Chinese consumers previously considered too poor to buy such an appliance. What’s more, the essentials of development can be “pulled in” by market-creating innovators—and over... View Details
Keywords: Dina Gerdeman
- 01 Oct 2013
- First Look
First Look: October 1
explanations of our findings. Publisher's link: http://papers.ssrn.com/sol3/papers.cfm?abstract_id=1572699 August 2013 Journal of Finance Reaching for Yield in the Bond Market By: Ivashina, Victoria, and Bo Becker Abstract—Reaching for yield-the propensity to View Details
Keywords: Sean Silverthorne
- 12 Jul 2016
- First Look
July 12, 2016
School Case 716-449 ASOS PLC Launched in 2000, ASOS was one of the world's largest online fashion specialists in 2016. Focusing on young consumers aged 16–25 years, the company offered over 80,000 items on its websites, many times more than the largest fashion stores,... View Details
Keywords: Sean Silverthorne