Publications

Publications

Filter Results: (426) Arrow Down

Show Results For

← Page 8 of 426 Results →
Sort by

Are you looking for?

→Search All HBS Web
  • 04 Feb 2002
  • Research & Ideas

How a Juicy Brand Came Back to Life

Rush Limbaugh. Stern was an especially effective spokesperson. He got to know the founders of the business personally and conveyed to his listeners a genuine and infectious regard for the products and the people behind them. The brand's... View Details
Keywords: by John Deighton; Food & Beverage
  • 27 Jul 2010
  • First Look

First Look: July 27

Feng Zhu Abstract We provide the first formal model of business model innovation in a game-theoretic framework. Our analysis focuses on sponsor-based business model innovations where a firm monetizes its product through sponsors rather... View Details
Keywords: Martha Lagace
  • 07 Feb 2022
  • Research & Ideas

Digital Transformation: A New Roadmap for Success

processes and talent systems. [div class=infogram-embed data-id=_/eUdkBzKkQThcMS1T8PRn][/div] Embracing experimentation and the inevitable missteps and failures inherent to the innovation process is frankly nerve-racking for leaders and... View Details
Keywords: by Linda A. Hill, Ann Le Cam, Sunand Menon, and Emily Tedards
  • 23 Nov 2021
  • Book

What It Takes to Build an Organizational Culture That Wins

cultural change and provides a playbook to help leaders hire productive employees, organize around teams and values, and lead by inclusion. In a nod to the times, he devotes space to tips for creating and maintaining culture in remote... View Details
Keywords: by Avery Forman
  • 15 Jun 2009
  • Research & Ideas

GM: What Went Wrong and What’s Next

worldwide. All of these automobiles were Model Ts, offered in one color: black. “Although there are many factors that contributed to the company's long, slow bleed, the three fundamental issues are management's consistent failure to do... View Details
Keywords: by Staff; Auto
  • 18 Dec 2018
  • First Look

New Research and Ideas, December 18, 2018

selection for treatment—now allow manufacturers to target smaller populations. Taken together, these changes raise doubts about whether the ODA encourages the development of products that otherwise would not have been brought to market—or... View Details
Keywords: Dina Gerdeman
  • August 2017 (Revised July 2018)
  • Case

MannKind Corporation: Take a Deep Breath, This Time Afrezza Will Work

By: Elie Ofek and Amanda Dai
In June 2014, MannKind Corporation announced that after years of development and billions of dollars in expenses, the FDA had finally approved its drug, Afrezza. MannKind would thus be the only company with an inhalable insulin on the market. As an alternative to... View Details
Keywords: Health Care and Treatment; Product Launch; Product Positioning; Marketing Strategy; Adoption; Pharmaceutical Industry
Related
  • 19 Nov 2013
  • First Look

First Look: November 19

in a truck. The company's main products continued to be tomato-based, including a 40% share in the tomato paste and diced tomato market in 2013. Different from traditional manufacturing companies, Morning Star relied on self-management to... View Details
Keywords: Sean Silverthorne
  • 08 Mar 2004
  • Research & Ideas

Creating Value in Your Business Ecosystem

larger than the companies themselves: the success of their respective business ecosystems. These loose networks—of suppliers, distributors, outsourcing firms, makers of related products or services, technology providers, and a host of... View Details
Keywords: by Marco Iansiti & Roy Levien
  • 01 Oct 2013
  • First Look

First Look: October 1

Taylan, Elie Ofek, Oded Koenigsberg, and Eyal Biyalogorsky Abstract—This paper studies the strategic interaction between firms producing strictly complementary products. With strict complements, a consumer derives positive utility only when both View Details
Keywords: Sean Silverthorne
  • 25 Jan 2011
  • First Look

First Look: Jan. 25

http://www.remote-sensing.routledge.com/books/details/9780805862911/ The Social Utility of Feature Creep Authors:Debora V. Thompson and Michael I. Norton Publication:Journal of Marketing Research (forthcoming) Abstract Previous research shows that consumers frequently... View Details
Keywords: Sean Silverthorne
  • 2008
  • Working Paper

Finding Missing Markets (and a disturbing epilogue): Evidence from an Export Crop Adoption and Marketing Intervention in Kenya

By: Nava Ashraf, Xavier Gine and Dean Karlan
In much of the developing world, many farmers grow crops for local or personal consumption despite export options which appear to be more profitable. Thus many conjecture that one or several markets are missing. We report here on a randomized controlled trial conducted... View Details
Keywords: Agribusiness; Developing Countries and Economies; Trade; Profit; Product Marketing; Standards; Failure; Risk and Uncertainty; Non-Governmental Organizations; Agriculture and Agribusiness Industry; Service Industry; Kenya; Europe
Related
  • 11 Apr 2017
  • First Look

First Look at New Research, April 11

Advances in Strategic Management Innovation Policies By: Nanda, Ramana, and Matthew Rhodes-Kropf Abstract—Past work has shown that failure tolerance by principals has the potential to stimulate innovation but has not examined how this... View Details
  • 17 Aug 2021
  • Op-Ed

Dispensing Justice: The Case for Legalizing Cannabis Nationally

risky products without the safeguards of consumer protection laws. Legalizing cannabis nationally would significantly reduce the space available to the illicit cannabis industry. By allowing interstate commerce, it would also remove a... View Details
Keywords: by Ashish Nanda and Tabatha Robinson
  • 01 Oct 2001
  • Research & Ideas

How To Make Restructuring Work for Your Company

restructuring process be managed and the many barriers to restructuring overcome so that as much value is created as possible? 3. Marketing. How should the restructuring be explained and portrayed to investors so that value created inside the company is fully credited... View Details
Keywords: by Stuart C. Gilson
  • 19 Dec 2006
  • First Look

First Look: December 19, 2006

Publication:Oxford University Press, 2007 Abstract With real case stories Wells and Ahmed bring to life both the hopes for and the failures of international guarantees of property rights for investors in the developing world. Their cases... View Details
Keywords: Sean Silverthorne
  • June 2020 (Revised October 2020)
  • Case

What Went Wrong with Boeing's 737 Max?

By: William W. George and Amram Migdal
This case describes the development of the Boeing 737 Max airplane model and the events leading up to two tragic plane crashes, in which a total of 346 people died: the crash of Lion Air flight 610 on October 29, 2018, in Indonesia, and the crash of Ethiopian Airlines... View Details
Keywords: Communication; Communication Intention and Meaning; Communication Strategy; Forms of Communication; Announcements; Decision Making; Decision Choices and Conditions; Judgments; Ethics; Moral Sensibility; Values and Beliefs; Globalization; Global Strategy; Governance; Corporate Accountability; Governance Controls; Human Resources; Resignation and Termination; Leadership; Leadership Style; Management; Business or Company Management; Crisis Management; Management Practices and Processes; Management Skills; Management Style; Management Systems; Risk Management; Time Management; Markets; Demand and Consumers; Digital Platforms; Supply and Industry; Duopoly and Oligopoly; Industry Structures; Operations; Product Development; Organizations; Organizational Change and Adaptation; Organizational Culture; Outcome or Result; Failure; Success; Planning; Strategic Planning; Problems and Challenges; Relationships; Business and Community Relations; Business and Government Relations; Business and Stakeholder Relations; Risk and Uncertainty; Safety; Strategy; Transportation; Air Transportation; Aerospace Industry; Air Transportation Industry; Africa; Ethiopia; Asia; Indonesia; North and Central America; United States; Seattle; Chicago
Related
  • 14 Jul 2003
  • Research & Ideas

Understaffed and Overworked: What Now?

Meet Cheryl Andrus: Manager. Survivor. A vice president responsible for corporate and product marketing at FranklinCovey in Salt Lake City, Andrus was asked in August 2002 to also take charge of one of the company's business lines. Along... View Details
Keywords: by Paul Michelman
  • 17 May 2011
  • First Look

First Look: May 17

misleading guides for the welfare effects of alternative fiscal policies. Download the paper: http://www.hbs.edu/research/pdf/11-113.pdf Specialization and Variety in Repetitive Tasks: Evidence from a Japanese Bank Authors:Bradley R. Staats and F. Gino Abstract... View Details
Keywords: Sean Silverthorne
  • 04 Feb 2014
  • First Look

First Look: February 4

http://www.aeaweb.org/articles.php?doi=10.1257/jep.27.4.65   Working Papers Sovereigns, Upstream Capital Flows and Global Imbalances By: Alfaro, Laura, Sebnem Kalemli-Ozcan, and Vadym Volosovych Abstract—We decompose capital flows-both debt and equity-into public and... View Details
Keywords: Sean Silverthlorne

Are you looking for?

→Search All HBS Web