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Show Results For
- All HBS Web
(12,260)
- People (36)
- News (1,906)
- Research (8,705)
- Events (38)
- Multimedia (38)
- Faculty Publications (6,751)
- February 1996
- Case
Active Coatings, Inc. (A): Challenges in Managing Product Development
Two entrepreneurs face a tough decision when confronted with disappointing test results from the medical application they have chosen to commercialize their innovative process technology. They must decide whether to redesign the technology's current lead-application or... View Details
Teisberg, Elizabeth O., and James Leonard. "Active Coatings, Inc. (A): Challenges in Managing Product Development." Harvard Business School Case 796-061, February 1996.
- 2016
- Working Paper
Notes on Developing a Strategy and Designing a Company
By: Kevin J. Boudreau
The practice and teaching of business strategy today exist largely as a set of alternative views and frameworks not entirely connected to one another. These notes contribute an integrated sequence of steps for creating or evaluating a strategy and associated company... View Details
Keywords: Business Strategy
Boudreau, Kevin J. "Notes on Developing a Strategy and Designing a Company." Harvard Business School Working Paper, No. 16-131, May 2016. (Revised June 2016.)
- 2008
- Working Paper
Product Development and Learning in Project Teams: The Challenges are the Benefits
By: Amy C. Edmondson and Ingrid M. Nembhard
The value of teams in new product development (NPD) is undeniable. Both the interdisciplinary nature of the work and industry trends necessitate that professionals from different functions work together on development projects to create the highest quality product in... View Details
- June 1981 (Revised November 1984)
- Case
Clark Material Handling Group-Overseas: Brazilian Product Strategy (B)
Clarke, Darral G. "Clark Material Handling Group-Overseas: Brazilian Product Strategy (B)." Harvard Business School Case 581-150, June 1981. (Revised November 1984.)
- 1994
- Article
Prototyping: A Tool for Rapid Learning in Product Development
By: M. Iansiti and P. Barkan
- Article
Agile Product Development: Managing Development Flexibility in Uncertain Environments
By: S. Thomke and D. Reinersten
Thomke, S., and D. Reinersten. "Agile Product Development: Managing Development Flexibility in Uncertain Environments." California Management Review 41, no. 1 (Fall 1998): 8–30. (Translated into German and reprinted in Harvard Business Manager (May 1999). Also reprinted in Engineering Management Review 28, no. 1 (2000), special issue on Strategy and New Product Design.)
- 07 Jan 2023
- News
How to Develop a Compassionate Strategy for Layoffs
- September 2022
- Article
Find and Replace: R&D Investment Following the Erosion of Existing Products
By: Joshua L. Krieger, Xuelin Li and Richard T. Thakor
How do innovative firms react when existing products experience negative shocks? We explore this question with detailed project-level data from drug development firms. Using FDA Public Health Advisories as idiosyncratic negative shocks to approved drugs, we first... View Details
Keywords: R＆D Investments; Drug Development; Product Shocks; M＆A; Biopharmaceutical Industry; FDA; System Shocks; Research and Development; Investment; Decision Making; Pharmaceutical Industry
Krieger, Joshua L., Xuelin Li, and Richard T. Thakor. "Find and Replace: R&D Investment Following the Erosion of Existing Products." Management Science 68, no. 9 (September 2022): 6552–6571.
- 2003
- Other Unpublished Work
A Review of Commitment Savings Products in Developing Countries
By: Nava Ashraf, Nathalie Gons, Dean Karlan and Wesley Yin
Ashraf, Nava, Nathalie Gons, Dean Karlan, and Wesley Yin. "A Review of Commitment Savings Products in Developing Countries." ERD Working Paper, July 2003.
- fall 1995
- Article
Shooting the Rapids: Managing Product Development in Turbulent Environments
By: Marco Iansiti
Iansiti, Marco. "Shooting the Rapids: Managing Product Development in Turbulent Environments." California Management Review 38, no. 1 (fall 1995).
- December 1997 (Revised September 2002)
- Supplement
Eli Lilly and Company: Drug Development Strategy (B)
By: Stefan H. Thomke and Ashok Nimgade
Supplements the (A) case. View Details
Thomke, Stefan H., and Ashok Nimgade. "Eli Lilly and Company: Drug Development Strategy (B)." Harvard Business School Supplement 698-026, December 1997. (Revised September 2002.)
- July 1991 (Revised March 1992)
- Background Note
Matching the Process of Product Development to Its Context
By: Robert J. Dolan
Dolan, Robert J. "Matching the Process of Product Development to Its Context." Harvard Business School Background Note 592-009, July 1991. (Revised March 1992.)
- May 2019
- Supplement
How Do You Decide Which Products to Develop First?
Toffel, Michael W. "How Do You Decide Which Products to Develop First?" Harvard Business School Multimedia/Video Supplement 619-708, May 2019.
- February 1996
- Supplement
Active Coatings, Inc. (B): Challenges in Managing Product Development
Supplements the (A) case. View Details
Teisberg, Elizabeth O., and James Leonard. "Active Coatings, Inc. (B): Challenges in Managing Product Development." Harvard Business School Supplement 796-062, February 1996.
- March 2022
- Article
Learning to Rank an Assortment of Products
By: Kris Ferreira, Sunanda Parthasarathy and Shreyas Sekar
We consider the product ranking challenge that online retailers face when their customers typically behave as “window shoppers”: they form an impression of the assortment after browsing products ranked in the initial positions and then decide whether to continue... View Details
Keywords: Online Learning; Product Ranking; Assortment Optimization; Learning; Internet and the Web; Product Marketing; Consumer Behavior; E-commerce
Ferreira, Kris, Sunanda Parthasarathy, and Shreyas Sekar. "Learning to Rank an Assortment of Products." Management Science 68, no. 3 (March 2022): 1828–1848.
- April 2013
- Article
In Search of a Second Act: Riding the Popularity of a Great First Product Is Easy; Finding the Next One Is Hard
By: Elie Ofek and Jill Avery
The article presents a fictional case study on new product development and improvement after the successful launch of a first breakthrough product. Topics include business planning for brand name products, finance and investment for the development of educational toys,... View Details
Keywords: Innovation; Growth Strategy; Consumer Marketing; Marketing; Brand Management; Market Research; New Product Development; Marketing Management; Technology Commercialization; Technology; Brands and Branding; Marketing Strategy; Product Marketing; Consumer Products Industry; Consumer Products Industry; Consumer Products Industry; North and Central America; United States
Ofek, Elie, and Jill Avery. "In Search of a Second Act: Riding the Popularity of a Great First Product Is Easy; Finding the Next One Is Hard." Harvard Business Review 91, no. 4 (April 2013): 133–137.
- 09 Nov 2017
- Working Paper Summaries
Intermediation in the Supply of Agricultural Products in Developing Economies
- 8 Mar 2005
- Other Presentation
Armenian Competitiveness: Towards a Strategy for Economic Development
This presentation draws on ideas from Professor Porter's books and articles, in particular, "Building the Microeconomic Foundations of Prosperity," in The Global Competitiveness Report 2004-05 (World Economic Forum, 2004); "Clusters and the New Competitive... View Details
Porter, Michael E. "Armenian Competitiveness: Towards a Strategy for Economic Development." Armenia 2020 Summit, Cambridge, MA, United States, March 8, 2005.