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Show Results For
- All HBS Web
(5,996)
- People (25)
- News (982)
- Research (3,873)
- Events (27)
- Multimedia (22)
- Faculty Publications (2,547)
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- June 1994 (Revised March 1995)
- Background Note
New Product Commercialization: Common Mistakes
Addresses the common mistakes made in new product development and launch. Many times customers' and suppliers' perceptions of the degree of product/market innovation do not match. One of them may view the innovations as a "breakthrough," but the other may view it only... View Details
Rangan, V. Kasturi. "New Product Commercialization: Common Mistakes." Harvard Business School Background Note 594-127, June 1994. (Revised March 1995.)
- December 1986 (Revised November 1989)
- Case
Hewlett-Packard: Manufacturing Productivity Division (A)
By: Benson P. Shapiro and Lawrence B. Levine
In late summer 1986, the management of the Manufacturing Productivity Division (MPD) of Hewlett-Packard (HP) was in the process of making major market selection and product policy decisions. MPD is a small division which develops and markets manufacturing productivity... View Details
Keywords: Business Divisions; Marketing; Product Marketing; Market Entry and Exit; Production; Research and Development; Manufacturing Industry
Shapiro, Benson P., and Lawrence B. Levine. "Hewlett-Packard: Manufacturing Productivity Division (A)." Harvard Business School Case 587-101, December 1986. (Revised November 1989.)
- 1989
- Other Unpublished Work
The Development and Production of Missiles and Ships - HBS Analysis and Decision Case
By: J. Ronald Fox
- February 1997
- Article
Advantages of Time-Based New Product Development in a Fast Cycle Industry: An Empirical Analysis
By: S. Datar, C. Jordan, S. Kekre, S. Rajiv and K. Srinivasan
Datar, S., C. Jordan, S. Kekre, S. Rajiv, and K. Srinivasan. "Advantages of Time-Based New Product Development in a Fast Cycle Industry: An Empirical Analysis." Journal of Marketing Research (JMR) 34, no. 1 (February 1997): 36–49.
- January 1992 (Revised February 1992)
- Case
Quantum Corp.: Business and Product Teams
By: Steven C. Wheelwright and Clayton M. Christensen
Describes the adoption and evolution of product development teams and business teams at Quantum. Emphasizes integration of team capabilities with product development and competitive advantage in a rapidly changing environment. View Details
Keywords: Product Development; Groups and Teams; Situation or Environment; Competitive Strategy; Integration; Consumer Products Industry
Wheelwright, Steven C., and Clayton M. Christensen. "Quantum Corp.: Business and Product Teams." Harvard Business School Case 692-023, January 1992. (Revised February 1992.)
- May 2011
- Article
Extreme Productivity
By: Robert C. Pozen
A veteran top executive at two giant mutual fund companies, the author has also been an attorney, a government official, a law school professor, and a business school professor-sometimes simultaneously. Over the years, he has devised a number of principles and... View Details
Keywords: Managerial Roles; Time Management; Performance Capacity; Performance Effectiveness; Performance Productivity; Personal Development and Career
Pozen, Robert C. "Extreme Productivity." Harvard Business Review 89, no. 5 (May 2011).
- October 2008 (Revised March 2011)
- Case
Curled Metal Inc.—Engineered Products Division
By: Benson P. Shapiro and Frank V. Cespedes
Curled Metal Incorporated has declining sales but has developed a new product (curled metal pile driver pads) that, in field tests, deliver customer benefits that are many times CMI's manufacturing costs. Joseph Fernandez and Rajiv Sanwal of CMI's Engineered Products... View Details
Shapiro, Benson P., and Frank V. Cespedes. "Curled Metal Inc.—Engineered Products Division." Harvard Business School Case 709-434, October 2008. (Revised March 2011.)
- September 2005 (Revised May 2006)
- Background Note
Principles of Product Policy
By: Anita Elberse
Provides an introduction to key product policy issues. View Details
Keywords: Product Development
Elberse, Anita. "Principles of Product Policy." Harvard Business School Background Note 506-018, September 2005. (Revised May 2006.)
- 2021
- Working Paper
Note on Productive Knowledge
By: Amar Bhidé
This Note examines the development of ideas (‘knowledge’) embodied in products (including ‘intangibles’) that do not exist in nature. It focuses on ‘multi-player’ development—advances by and for the many—and highlights its technical scaffolding and venturesome spirit.... View Details
Bhidé, Amar. "Note on Productive Knowledge." Harvard Business School Working Paper, No. 21-010, July 2020. (Revised April 2021.)
- June 2001
- Case
Bedrock Productions
By: Michael J. Roberts and Michael L. Tushman
Describes a young Web consulting firm going through a very rapid period of growth in late 1999 and 2000. The founder/CEO sees himself as a strategist and marketer who is less well-suited to the operational details, that are expanding as the firm grows. A president is... View Details
Keywords: Leadership Development; Management Teams; Change Management; Managerial Roles; Consulting Industry
Roberts, Michael J., and Michael L. Tushman. "Bedrock Productions." Harvard Business School Case 401-045, June 2001.
- April 2013
- Article
In Search of a Second Act: Riding the Popularity of a Great First Product Is Easy; Finding the Next One Is Hard
By: Elie Ofek and Jill Avery
The article presents a fictional case study on new product development and improvement after the successful launch of a first breakthrough product. Topics include business planning for brand name products, finance and investment for the development of educational toys,... View Details
Keywords: Innovation; Growth Strategy; Consumer Marketing; Marketing; Brand Management; Market Research; New Product Development; Marketing Management; Technology Commercialization; Technology; Brands and Branding; Marketing Strategy; Product Marketing; Consumer Products Industry; Consumer Products Industry; Consumer Products Industry; North and Central America; United States
Ofek, Elie, and Jill Avery. "In Search of a Second Act: Riding the Popularity of a Great First Product Is Easy; Finding the Next One Is Hard." Harvard Business Review 91, no. 4 (April 2013): 133–137.
- Research Summary
Product Policy and Pricing
By: Robert J. Dolan
Robert J. Dolan's continuing research on marketing issues focuses on pricing policy and new products. His research program encompasses the development of both cases and conceptual models. Dolan's focus is the proper utilization of customer input in the new-product... View Details
- 1989
- Chapter
Collaborative Product Development and the Market for Know-How: Strategies and Structures in the Biotechnology Industry
By: Gary P. Pisano and Paul Mang
Keywords: Product Development; Innovation Strategy; Knowledge Management; Industry Structures; Biotechnology Industry
Pisano, Gary P., and Paul Mang. "Collaborative Product Development and the Market for Know-How: Strategies and Structures in the Biotechnology Industry." In Research on Technological Innovation, Management, and Policy. Vol. 4, edited by Richard S. Rosenbloom and Robert A. Burgelman. Greenwich, CT: JAI Press, 1989.
- December 1986 (Revised January 1988)
- Case
Hewlett-Packard: Manufacturing Productivity Division (C)
By: Benson P. Shapiro and Lawrence B. Levine
Focuses on the development of a "market driven" culture at Hewlett-Packard (HP); the conflict between autonomous, well integrated divisions making products responsive to their own markets and a greater degree of systems integration at the corporate level; and the... View Details
Keywords: Business Divisions; Marketing; Marketing Strategy; Production; Organizational Culture; Research and Development; Sales; Integration; Manufacturing Industry
Shapiro, Benson P., and Lawrence B. Levine. "Hewlett-Packard: Manufacturing Productivity Division (C)." Harvard Business School Case 587-103, December 1986. (Revised January 1988.)
- June 2019
- Article
Brokers vs. Retail Investors: Conflicting Interests and Dominated Products
By: Mark Egan
I study how brokers distort household investment decisions. Using a novel convertible bond dataset, I find that consumers often purchase dominated bonds—cheap and expensive versions of otherwise identical bonds coexist in the market. The empirical evidence suggests... View Details
Keywords: Brokers; Fiduciary Standard; Consumer Finance; Structured Products; Household; Investment; Decisions; Motivation and Incentives; Conflict of Interests
Egan, Mark. "Brokers vs. Retail Investors: Conflicting Interests and Dominated Products." Journal of Finance 74, no. 3 (June 2019): 1217–1260.
- November 1998 (Revised July 2012)
- Case
Explo Leisure Products
Tim Trowac and Dave Rahall, two former investment bankers, skillfully execute the leveraged buyout of a golf ball recycling company after working intensely on their due diligence, writing a business and financial plan, and developing the investment memorandum. Six... View Details
Keywords: Selection and Staffing; Leveraged Buyouts; Business Plan; Performance; Management Teams; Business Strategy; Financial Strategy; Business and Shareholder Relations; Green Technology Industry; Sports Industry
Hamermesh, Richard G. "Explo Leisure Products." Harvard Business School Case 399-053, November 1998. (Revised July 2012.)
- 1994
- Book
The Perpetual Enterprise Machine: Seven Keys to Corporate Renewal through Successful Product and Process Development
Bowen, H. K., K. B. Clark, C. H. Holloway and S. C. Wheelwright, eds. The Perpetual Enterprise Machine: Seven Keys to Corporate Renewal through Successful Product and Process Development. New York: Oxford University Press, 1994.
- August 1999 (Revised November 2000)
- Background Note
Issues of Product Policy
Explores the basic vocabulary and issues related to product policy within a firm. View Details
Sarvary, Miklos. "Issues of Product Policy." Harvard Business School Background Note 500-027, August 1999. (Revised November 2000.)
- 1999
- Chapter
Rugby Houshiki ni yoru Shin-Seihin Kaihatsu Kyousou (New Product Development Competition Using the Rugby Method)
By: Hirotaka Takeuchi and Ikujiro Nonaka
Takeuchi, Hirotaka, and Ikujiro Nonaka. "Rugby Houshiki ni yoru Shin-Seihin Kaihatsu Kyousou (New Product Development Competition Using the Rugby Method)." In Marketing Kakushin no Jidai 2: Seihin Kaihatsu Kakushin (The Age of Marketing Innovation 2: Product Development Innovation), by Mitsuaki Shimaguchi, Hirotaka Takeuchi, Hotaka Katahira, and Junzou Ishii. Tokyo: Yūhikaku, 1999, Japanese ed.