Publications

SSRN

Read Now

June 2009 (Revised March 2011)
Module Note

The Creative Industries: Managing Products and Product Portfolios

By: Anita Elberse

This module note examines the way in which professional content producers in the creative industries approach product and product portfolio management, and explores the underlying reasons for their strategies. View Details

Keywords: Entertainment; Management Practices and Processes; Marketing; Product Development; Production; Creativity

22 Feb 2021
Working Paper Summaries

Private and Social Returns to R&D: Drug Development and Demographics

Keywords: by Efraim Benmelech, Janice Eberly, Dimitris Papanikolaou, and Joshua Krieger; Pharmaceutical

July 2016
Case

Product Portfolio Management at Genentech

By: Kevin Schulman and Jamie Gresh

Genentech, long the darling of the biotechnology industry, was acquired by Swiss pharmaceutical company Roche in 2009. The combined company retains the name Genentech in the US, but must now move to achieve the promises made at the time of this merger—to build from... View Details

Keywords: Portfolio Management; Drug Development; Postmerger Integration; Marketing Strategy; Mergers and Acquisitions; Integration; Biotechnology Industry; Pharmaceutical Industry; United States

1992
Other Unpublished Work

Productivity on Missile Development Program 309 - HBS Analysis and Decision Case

By: J. Ronald Fox

Keywords: Performance Productivity; National Security; Decision Making; Aerospace Industry

June 1997
Teaching Note

Living on Internet Time: Product Development at Netscape,Microsoft, Yahoo!, and NetDynamics TN

By: Marco Iansiti

Teaching Note for (9-697-052). View Details

Keywords: Information Technology Industry; United States

Research Summary

Product Policy and Pricing

By: Robert J. Dolan

Robert J. Dolan's continuing research on marketing issues focuses on pricing policy and new products. His research program encompasses the development of both cases and conceptual models. Dolan's focus is the proper utilization of customer input in the new-product... View Details

1985
Chapter

Managing the New Product Development Process: How Japanese Companies Learn and Unlearn

By: Ken-ichi Imai, Ikujiro Nonaka and Hirotaka Takeuchi

Keywords: Product Development; Organizational Change and Adaptation; Japan

2016
Working Paper

Pivoting Isn't Enough: Principled Pragmatism and Strategic Reorientation in New Ventures

By: Rory McDonald and Cheng Gao

New technology ventures often experience deviations from their original plans that oblige them to reorient in pursuit of better fit between their evolving products and target customers. Yet research is largely silent on how entrepreneurs explain and justify their... View Details

Keywords: Strategic Reorientation; Technology Entrepreneurship; Innovation; Product Development Processes; Organizational Adaptation; Qualitative Methods (General); Information Technology; Organizational Change and Adaptation; Communication; Entrepreneurship; Alignment; Innovation and Invention; Product Development

November 1995
Background Note

Reengineering a Business Process

By: Richard L. Nolan and Thomas H. Davenport

Describes the six steps included in most reengineering initiatives: selecting the processes for reengineering; identifying change enablers; developing a business vision of process objectives; understanding and measuring existing processes; designing and prototyping the... View Details

Keywords: Goals and Objectives; Management Practices and Processes; Change Management; Measurement and Metrics

2014
Working Paper

Profits and Economic Development

By: Dan Schwab and Eric Werker

Are rents, or excess profits, good for development? Using industry-level manufacturing data, this paper demonstrates a negative effect of rents, measured by the mark-up ratio, on productivity growth. The negative effect is strongest in poor countries, suggesting that... View Details

Keywords: Firm Performance; Rent; Mark-up; Competition; Manufacturing; Development Economics; Profit; Economic Growth; Renting or Rental

SSRN

Read Now

February 2020 (Revised February 2022)
Case

Sustainable Product Management at Solvay

By: George Serafeim, Vincent Dessain and Mette Fuglsang Hjortshoej

In November 2019, Ilham Kadri, CEO of Solvay, a Belgian specialty chemicals and advanced materials group, with annual revenues of more than €10 billion in 2018, announced the group’s mid-term strategy, eight months after she took the helm as Solvay’s 11th CEO. The case... View Details

Keywords: Sustainability; Sustainable Business And Innovation; Sustainability Management; Sustainable Development; Management Accounting; Innovation; Carbon Emissions; Sustainability Reporting; Sustainability Targets; Target-setting; Product; Management; Transformation; Growth and Development Strategy; Climate Change; Environmental Sustainability; Chemical Industry; Europe; Belgium

fall 1995
Article

Shooting the Rapids: Managing Product Development in Turbulent Environments

By: Marco Iansiti

Keywords: Management; Product; Research and Development

Find at Harvard

January 1992 (Revised February 1992)
Case

Quantum Corp.: Business and Product Teams

By: Steven C. Wheelwright and Clayton M. Christensen

Describes the adoption and evolution of product development teams and business teams at Quantum. Emphasizes integration of team capabilities with product development and competitive advantage in a rapidly changing environment. View Details

Keywords: Product Development; Groups and Teams; Situation or Environment; Competitive Strategy; Integration; Consumer Products Industry