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Show Results For
- All HBS Web
(160)
- News (40)
- Research (92)
- Multimedia (1)
- Faculty Publications (60)
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Results
- 01 Dec 2003
- Research & Ideas
Sometimes Success Begins at Failure
manage Internet services. Seek external licenses. Through external licensing, projects that aren't being used internally might unlock additional revenues on the outside. Procter & Gamble follows this... View Details
- 05 Feb 2009
- Research & Ideas
In Praise of Marketing
defined consumer segments or, indeed, of individual consumers. Engaged Consumers The interactive nature of the Internet means that customers are now engaged more than ever in the co-creation of brand meaning and the development of marketplace offerings. View Details
- 17 Jun 2013
- Research & Ideas
Advertising Symbiosis: The Key to Viral Videos
Old Spice's Twitter campaign. In 2010, Procter & Gamble launched a campaign where Facebook and Twitter users were encouraged to send messages to Isaiah Mustafa, the strapping spokesman for Old Spice who... View Details
- 17 Jun 2002
- Research & Ideas
A Litmus Test for Entrepreneurs
years of experience at the likes of Procter & Gamble and Johnson & Johnson, decided to set himself up as Spain's first pizza magnate and founded TelePizza. He believed that customers in Spain—and,... View Details
Keywords: by Walter Kuemmerle
- 22 Feb 2018
- News
My First Job
entity. And my lesson was the value of mentors. If someone is really going to give you an opportunity, take it seriously, and give it your all. Lloyd Berutti, and I graduated in 1977. My first job getting out of business school was I went to Cincinnati to work for... View Details
- 17 Apr 2007
- First Look
First Look: April 17, 2007
P&G Harvard Business School Case 706-435 In 2000, Procter & Gamble Co. introduced Crest Whitestrips, a new, revolutionary product that allowed consumers to whiten their teeth at home. With... View Details
Keywords: Martha Lagace
- 06 Mar 2007
- First Look
First Look: March 6, 2007
negotiations in the 1980s that led to a significant and growing partnership between Procter & Gamble (P&G) and Wal-Mart. From the perspective of Lou Pritchett, P&G's Vice President of Sales and... View Details
Keywords: Martha Lagace
- 08 Dec 2015
- First Look
December 8, 2015
Procter & Gamble (P&G) announced headline double-digit earnings per share growth for the year ended June 30. A closer look at the numbers suggested a less healthy picture. Sales, volumes, and... View Details
Keywords: Sean Silverthorne
- 09 Aug 2004
- Research & Ideas
A Diagnostic for Disruptive Innovation
have to coordinate complicated networks of suppliers. Johnson & Johnson has to gain approval for new medical devices. Procter & Gamble has to develop effective product marketing plans. For these... View Details
- 01 Sep 2010
- News
Fair Trade
pharmacies making concoctions for their customers, could become so international. Today the ten biggest companies collectively account for over one-half of sales throughout the world. The two biggest, L’Oréal and Procter & View Details
- 15 Dec 2009
- First Look
First Look: Dec. 15, 2009
on its way to the successful creation of an entirely new business segment. Purchase this case: http://cb.hbsp.harvard.edu/cb/product/410052-PDF-ENG Gillette Company (E): Procter & Gamble Rosabeth Moss... View Details
Keywords: Martha Lagace
- 14 Jun 2011
- First Look
First Look: June 14
Microsoft and Procter & Gamble each discovered. Read the article: http://hbr.org/2011/06/the-globe-segmenting-the-base-of-the-pyramid/ar/1 The Ambidextrous CEO Authors:Michael L. Tushman, Wendy K. Smith,... View Details
Keywords: Sean Silverthorne
- 12 Oct 1999
- Research & Ideas
Spirit at Work: The Search for Deeper Meaning in the Workplace
conductor of the Boston Philharmonic Orchestra, has used music and singing to help staffers think in unconventional ways. Poet David Whyte brings poetry to corporations such as Merck and Procter & Gamble... View Details
Keywords: by Marguerite Rigoglioso
- 02 Jun 2003
- Research & Ideas
Why Have Marketers Ignored America’s Man-of-Action Hero?
found that the underlying organizational principles run contrary to the conventional procedures of the blue-chip marketers like Procter & Gamble and The Coca-Cola Company, companies that other companies... View Details
Keywords: by Manda Salls
- 12 Jun 2006
- Research & Ideas
The Promise of Channel Stewardship
Rewards Of Channel Stewardship The concept of channel stewardship is meant to appeal to any organization in the distribution channel that wants to bring a disciplined approach to channel strategy. As mentioned, a channel steward might be the maker of the product or... View Details
- 01 Apr 1999
- News
Spirit at Work
brings poetry to corporations such as Merck and Procter & Gamble to stir creativity by helping employees bridge their analytical and artistic sides. Such efforts are designed to reach employees at a deeper... View Details
Keywords: Marguerite Rigoglioso
- 01 Feb 1997
- News
Shaping the Future of Business: Entrepreneurial Evolution at HBS
consumer technology - no matter how amazing or elegant - means nothing unless it is useful, convenient, and readily accepted by customers. The fact that his wife's MBA degree didn't ease the drudgery of tracking the family's finances gave Cook, a veteran of View Details
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