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    • All HBS Web  (1,353)
      • Faculty Publications  (301)

      Pricing DecisionsRemove Pricing Decisions →

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      • May 2013
      • Case

      Altius Golf and the Fighter Brand

      By: Robert J. Dolan and Sunru Yong
      Altius Golf is the clear leader in the golf ball market despite a long-term decline in the number of golfers and a drop in sales following the financial crisis. The firm has maintained its position by introducing generations of advanced, super-premium golf balls that... View Details
      Keywords: Governing and Advisory Boards; Competitive Advantage; Decision Choices and Conditions; Distribution Channels; Sports; Financial Crisis; Brands and Branding; Segmentation; Sports Industry; Entertainment and Recreation Industry
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      Dolan, Robert J., and Sunru Yong. "Altius Golf and the Fighter Brand." Harvard Business School Brief Case 913-578, May 2013.
      • March 2013
      • Case

      An Entrepreneur's New Product Development Journey

      By: Elie Ofek
      This case tracks the new product development process undertaken by Gauri Nanda, the founder and CEO of Nanda Home, as she ventures to innovate beyond her initial product launches. Having achieved commercial success with her first product Clocky, a roll away alarm clock... View Details
      Keywords: Entrepreneurship; Decision Making; Product Development; Manufacturing Industry; Consumer Products Industry
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      Ofek, Elie. "An Entrepreneur's New Product Development Journey." Harvard Business School Case 513-098, March 2013.
      • January 2013 (Revised April 2017)
      • Supplement

      Maxum Petroleum, Inc.

      By: W. Carl Kester
      Maxum seeks an oil-price hedging strategy that yields substantial cash during oil price spikes, is affordable under ordinary circumstances, and is easily managed. It is striving to avoid a repeat of the challenging situation encountered in 2008 when spiking oil prices... View Details
      Keywords: Hedging; Options; Commodities; Credit Derivatives and Swaps; Risk Management; Futures and Commodity Futures; Financial Strategy; Volatility
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      Kester, W. Carl. "Maxum Petroleum, Inc." Harvard Business School Spreadsheet Supplement 213-714, January 2013. (Revised April 2017.)
      • January 2013 (Revised March 2016)
      • Case

      The Private Company Council

      By: Karthik Ramanna and Luis M. Viceira
      Financial Accounting Foundation chairman Jack Brennan is under pressure from private-company interests to set up a new body—the Private Company Council—to determine separate GAAP for private companies. PCC advocates—including the US Chamber of Commerce—argue that... View Details
      Keywords: FASB; Lobbying; Political Economy; Accounting; Government and Politics; Leadership; Financial Markets; Accounting Industry; Financial Services Industry; Public Administration Industry
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      Ramanna, Karthik, and Luis M. Viceira. "The Private Company Council." Harvard Business School Case 113-045, January 2013. (Revised March 2016.)
      • September 2012 (Revised September 2015)
      • Case

      Doing Business in India

      By: Andy Zelleke, Felix Oberholzer-Gee and Saloni Chaturvedi
      The case is set in August 2012—a time when India was undergoing policy stasis as several key reforms were stalled and the government faced allegations of misallocation of coal production licenses. The first part of the case provides a brief background on India's... View Details
      Keywords: Emerging Market Finance; Emergent Countries; Business History; Economic History; Fieldwork; Emerging Markets; Business Ventures; Strategy
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      Zelleke, Andy, Felix Oberholzer-Gee, and Saloni Chaturvedi. "Doing Business in India." Harvard Business School Case 713-430, September 2012. (Revised September 2015.)
      • September 2012 (Revised January 2013)
      • Case

      J.C. Penney's 'Fair and Square' Pricing Strategy

      By: Elie Ofek and Jill Avery
      As a he gets ready to release 2nd quarter 2012 results, Ron Johnson, the new CEO of department store J.C. Penney, is reconsidering the dramatic changes he initiated for the business model and brand image of his company. A new pricing scheme he put in place in February,... View Details
      Keywords: Change Management; Consumer Behavior; Management Teams; Business Model; Marketing Strategy; Price; Brands and Branding; Decision Making; Retail Industry; United States
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      Ofek, Elie, and Jill Avery. "J.C. Penney's 'Fair and Square' Pricing Strategy." Harvard Business School Case 513-036, September 2012. (Revised January 2013.)
      • July 2012 (Revised August 2015)
      • Case

      SOHO China: Design, Development, and Social Harmony

      By: Arthur I Segel and Mukti Khaire
      Founded in 1995 by Zhang Xin and her husband Mr. Pan Shiyi, SOHO China has developed into a world-class real estate development firm that has consistently delivered high-quality projects known for their cutting-edge designs and investment potential. Despite the... View Details
      Keywords: Real Estate; Organizational Culture; Leasing; Design; Asset Management; Salesforce Management; Sales; Real Estate Industry; China
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      Segel, Arthur I., and Mukti Khaire. "SOHO China: Design, Development, and Social Harmony." Harvard Business School Case 213-025, July 2012. (Revised August 2015.)
      • May 2012
      • Article

      Complicated Firms

      By: Lauren Cohen and Dong Lou
      We exploit a novel setting in which the same piece of information affects two sets of firms: one set of firms requires straightforward processing to update prices, while the other set requires more complicated analyses to incorporate the same piece of information into... View Details
      Keywords: Investment Portfolio; Information; Price; Forecasting and Prediction; Complexity; Mathematical Methods
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      Cohen, Lauren, and Dong Lou. "Complicated Firms." Journal of Financial Economics 104, no. 2 (May 2012). (Winner of Istanbul Stock Exchange 25th Anniversary Best Paper Competition. First Prize presented by Istanbul Stock Exchange. Winner of Center for Research in Security Prices Forum. Best Paper Prize presented by University of Chicago Booth School of Business. Winner of Paul Woolley Centre for the Study of Capital Market Dysfunctionality. Academic Grant presented by Paul Woolley Centre for the Study of Capital Market Dysfunctionality. Winner of Crowell Memorial Prize For the best paper on quantitative investing presented by PanAgora Asset Management, Inc.)
      • December 2011
      • Article

      Stock Price Fragility

      By: Robin Greenwood and David Thesmar
      We investigate the relationship between ownership structure of financial assets and non-fundamental risk. We define an asset to be fragile if it is susceptible to non-fundamental trading shocks. An asset can be fragile because of concentrated ownership or because its... View Details
      Keywords: Stocks; Price; Ownership; Risk and Uncertainty; Assets; System Shocks; Financial Liquidity; Forecasting and Prediction; Investment Return; Volatility; Relationships; United States
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      Greenwood, Robin, and David Thesmar. "Stock Price Fragility." Journal of Financial Economics 102, no. 3 (December 2011): 471–490.
      • Article

      Marketing Complex Financial Products in Emerging Markets: Evidence from Rainfall Insurance in India

      By: Sarthak Gaurav, Shawn A. Cole and Jeremy Tobacman
      Recent financial liberalization in emerging economies has led to the rapid introduction of new financial products. Lack of experience with financial products, low levels of education, and low financial literacy may slow adoption of these products. This article reports... View Details
      Keywords: Literacy; Insurance; Marketing; Decisions; Demand and Consumers; Financial Instruments; Emerging Markets; Education; Personal Finance; Agribusiness; Developing Countries and Economies; Innovation and Invention; Gujarat
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      Gaurav, Sarthak, Shawn A. Cole, and Jeremy Tobacman. "Marketing Complex Financial Products in Emerging Markets: Evidence from Rainfall Insurance in India." Journal of Marketing Research (JMR) 48, no. SPL (November 2011): S150–S162.
      • July – August 2011
      • Article

      What Factors Drive Analyst Forecasts?

      By: Boris Groysberg, Paul Healy, Nitin Nohria and George Serafeim
      A firm's competitive environment, its strategic choices, and its internal capabilities are considered important determinants of its future performance. Yet there is little evidence on whether analysts' forecasts of firm performance actually reflect any of these factors... View Details
      Keywords: Competition; Forecasting and Prediction; Industry Growth; Judgments; Performance; Valuation; Price; Quality; Innovation and Invention; Organizational Culture; Competency and Skills; Surveys
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      Groysberg, Boris, Paul Healy, Nitin Nohria, and George Serafeim. "What Factors Drive Analyst Forecasts?" Financial Analysts Journal 67, no. 4 (July–August 2011).
      • April 2011 (Revised January 2015)
      • Case

      The Eleganzia Group

      By: Elie Ofek, Elena Corsi, Bharat Sajnani, Sorina Casian-Botez and Francesco Tronci
      Eleganzia Group management faces tough decisions heading into the summer of 2010. With tourism on the decline due to the global economic recession, General Manager Giannuzzi must decide how to set prices at the Forte Village Resort, the Group's most well-known... View Details
      Keywords: Pricing; Pricing Strategy; Customer Management; Branding; Customer Relationship Management; Price; Luxury; Business Strategy; Brands and Branding; Accommodations Industry; Travel Industry; Italy
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      Ofek, Elie, Elena Corsi, Bharat Sajnani, Sorina Casian-Botez, and Francesco Tronci. "The Eleganzia Group." Harvard Business School Case 511-115, April 2011. (Revised January 2015.)
      • March 2011
      • Supplement

      H Partners and Six Flags (B)

      By: Robin Greenwood and Michael Gorzynski
      Rehan Jaffer, the founder of hedge fund H Partners, is considering what to do with his investment in Six Flags. H Partners had invested a significant amount of the firm's capital in the senior bonds of U.S.-based Six Flags, following that company's bankruptcy filing. View Details
      Keywords: Equity; Insolvency and Bankruptcy; Business and Shareholder Relations; Price; Acquisition; Decisions; Borrowing and Debt; Investment Funds; Opportunities; Bonds; Investment Activism; Financial Services Industry; United States
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      Greenwood, Robin, and Michael Gorzynski. "H Partners and Six Flags (B)." Harvard Business School Supplement 211-096, March 2011.
      • February 2011
      • Case

      Barceló Hotels and Resorts (A)

      By: John T. Gourville and Marco Bertini
      Barcelo Hotels and Resorts must decide whether to allow its many hotels to continue to undertake separate promotional campaigns or to run, for the first time, a broad corporate-level promotion. Complicating the decision is the fact that the many hotels in its portfolio... View Details
      Keywords: Brand Management; Sales Promotions; Brands and Branding; Price; Strategy; Corporate Strategy; Accommodations Industry
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      Gourville, John T., and Marco Bertini. "Barceló Hotels and Resorts (A)." Harvard Business School Case 511-108, February 2011.
      • February 2011 (Revised August 2012)
      • Teaching Note

      Emotiv Systems Inc.: It's the Thoughts that Count (TN)

      By: Elie Ofek and Natalie Kindred
      Teaching Note for 510050. View Details
      Keywords: Product Launch; Technological Innovation; Applications and Software; Decision Choices and Conditions; Games, Gaming, and Gambling; Marketing Channels; Price
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      Ofek, Elie, and Natalie Kindred. "Emotiv Systems Inc.: It's the Thoughts that Count (TN)." Harvard Business School Teaching Note 511-072, February 2011. (Revised August 2012.)
      • January – February 2011
      • Article

      'Bricks and Clicks': The Impact of Product Returns on the Strategies of Multichannel Retailers

      By: Elie Ofek, Zsolt Katona and Miklos Sarvary
      The Internet has increased the flexibility of retailers, allowing them to operate an online arm in addition to their physical stores. The online channel offers potential benefits in selling to customer segments that value the convenience of online shopping, but it also... View Details
      Keywords: Price; Profit; Marketing Channels; Consumer Behavior; Online Technology; Retail Industry
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      Ofek, Elie, Zsolt Katona, and Miklos Sarvary. "'Bricks and Clicks': The Impact of Product Returns on the Strategies of Multichannel Retailers." Marketing Science 30, no. 1 (January–February 2011).
      • 2012
      • Working Paper

      Issuer Quality and Corporate Bond Returns

      By: Robin Greenwood and Samuel G. Hanson
      We show that the credit quality of corporate debt issuers deteriorates during credit booms, and that this deterioration forecasts low excess returns to corporate bondholders. The key insight is that changes in the pricing of credit risk disproportionately affect the... View Details
      Keywords: Price; Credit; Risk and Uncertainty; Investment Return; Forecasting and Prediction; Bonds; Market Design; Cost of Capital; Mathematical Methods; System Shocks
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      Greenwood, Robin, and Samuel G. Hanson. "Issuer Quality and Corporate Bond Returns." Harvard Business School Working Paper, No. 11-065, January 2011. (Revised September 2012, Internet Appendix Here.)
      • Article

      Optimal Value and Growth Tilts in Long-Horizon Portfolios

      By: Jakub W. Jurek and Luis M. Viceira
      We develop an analytical solution to the dynamic portfolio choice problem of an investor with power utility defined over wealth at a finite horizon, who faces a time-varying investment opportunity set, parameterized using a flexible vector autoregression. We apply this... View Details
      Keywords: Decision Choices and Conditions; Private Equity; Investment; Investment Portfolio; Asset Pricing; Value
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      Jurek, Jakub W., and Luis M. Viceira. "Optimal Value and Growth Tilts in Long-Horizon Portfolios." Review of Finance 15, no. 1 (January 2011): 29–74.
      • 2011
      • Teaching Note

      UFIDA (D) (TN)

      By: F. Warren McFarlan, Ping He, Xiohua Wu and Lijuan Liu
      This case describes the financing decisions of a software company at difference stages of its development. Started from 1988 as an individual business, along with the "Reform and Open" policy of China, the firm has experienced tremendous growth, and has become a... View Details
      Keywords: Accounting; Computer Software; Emerging Markets; Financial Strategy; IPO; Investments; China; Applications and Software; China
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      McFarlan, F. Warren, Ping He, Xiohua Wu, and Lijuan Liu. "UFIDA (D) (TN)." Tsinghua University Teaching Note, 2011.
      • 2010
      • Working Paper

      Conveniently Upset: Avoiding Altruism by Distorting Beliefs about Others

      By: Rafael Di Tella and Ricardo Perez-Truglia
      In this paper we present the results from a "corruption game" (a dictator game modified so that the second player can accept a side payment that reduces the overall size of the pie). Dictators (silently) treated to have the possibility of taking a larger proportion of... View Details
      Keywords: Decision Choices and Conditions; Judgments; Fairness; Values and Beliefs; Game Theory; Personal Characteristics
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      Di Tella, Rafael, and Ricardo Perez-Truglia. "Conveniently Upset: Avoiding Altruism by Distorting Beliefs about Others." NBER Working Paper Series, No. 16645, December 2010.
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