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- All HBS Web (491)
- Faculty Publications (107)
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- 10 Aug 2010
- First Look
First Look: August 10
Frank V. Cespedes, and Kerry HermanHarvard Business School Case 709-441 In 2008, concert producer and promoter Live Nation faces a decision about its strategy in light of the tumultuous changes in the music industry and the increasing... View Details
Keywords: Martha Lagace
- 07 Apr 2015
- First Look
First Look: April 7
brand and introduce an entirely new pricing scheme. Early financial results from the strategic shift are not favorable. Based on the experience of U.S. retailer J.C. Penney, the piece raises fundamental questions about repositioning... View Details
Keywords: Sean Silverthorne
- 10 Jun 2014
- First Look
First Look: June 10
diverged from their American counterparts in using public relations strategies not only to contain fallout from criticism, but also as opportunities for changes in corporate culture aimed at promoting a positive bond with consumers based... View Details
Keywords: Sean Silverthorne
- 08 Oct 2013
- First Look
First Look: October 8
opacity and agility. Clients find it very difficult to judge a firm's performance in advance, because they are usually hiring it for specialized knowledge and capability that they themselves lack. Price becomes a proxy for quality. And... View Details
Keywords: Sean Silverthorne
- 27 Mar 2012
- First Look
First Look: March 27
Tanzania are more expensive than comparable hotels, and that this difference in price cannot be accounted for by differences in supply constraints. Further, using cross-country panel data, I show that upscale hotel View Details
Keywords: Carmen Nobel
- 21 Jan 2014
- First Look
First Look: January 21
Hervas-Drane Abstract—We analyze the implications of consumer privacy for competition in the marketplace. We consider a market where firms set prices and disclosure levels for consumer information, and consumers observe both before... View Details
Keywords: Sean Silverthorne
- 28 Nov 2018
- HBS Case
On Target: Rethinking the Retail Website
managers in the field make smart business decisions based on data. Those managers were encouraged to develop questions that could produce value if analysts could massage the data to provide accurate answers. For example, a manager might ask: Did a dish detergent View Details
- 08 Sep 2014
- Research & Ideas
The Strategic Way To Hire a Sales Team
integral to strategy execution, and Costco, where low price and product availability make selling activities less complex and variable. Or, more generally, think again about transaction versus solution customers in your pipeline,... View Details
Keywords: by Carmen Nobel
- 01 Oct 2007
- Research & Ideas
Encouraging Dissent in Decision-Making
should be rewarded and incentives designed to encourage that. Says Bazerman, "Executives sometimes complain to me that their sales force is sacrificing profitability for revenue by lowering prices to make more sales. So I ask them,... View Details
Keywords: by Garry Emmons
- 13 Sep 2011
- First Look
First Look: September 13
and Competitive Imitation: The Case of Sponsor-Based Business Models Authors:Ramon Casadesus-Masanell and Feng Zhu Abstract We study sponsor-based business model innovations where a firm monetizes its product through sponsors rather than setting View Details
Keywords: Sean Silverthorne
- 03 Mar 2011
- Research & Ideas
HBS Faculty on Revolution in the Middle East and North Africa
in our diplomacy but simultaneously promotes a nuanced foreign policy. For example, it does not obligate us to intervene or lend support simply because a country is heading toward majority rule. What we would need to assess in each case... View Details
- 16 Apr 2001
- Research & Ideas
Breaking the Code of Change
Leadership Top-down Participative Focus Structure and systems Culture Planning Programmatic Emergent Motivation Incentives lead Incentives lag Consultants Large/ knowledge-driven Small/ process-driven That is, each of them does promote... View Details
Keywords: by Michael Beer & Nitin Nohria
- 11 Mar 2019
- Research & Ideas
Branding Sells Cereal, Handbags, and Vacations. Can It Sell a Country?
years, South Korea increased aid and volunteer work abroad, hosted the G-20 Summit, promoted Korean language education, and even advanced the image of its national sport, Taekwondo. While the investment was significant, South Korea... View Details
- 19 Apr 2004
- Research & Ideas
Birth of the American Salesman
the salesman's role in promoting goods was different from that of advertising. To use a military analogy common in the early twentieth century, advertising was a weapon for waging an air war, while salesmen were deployed as foot soldiers... View Details
Keywords: by Laura Linard
- Fall 2020
- Article
Christo and Jeanne‐Claude: The Negotiation of Art and Vice Versa
Over the past two decades the Program on Negotiation at Harvard Law School (PON) has named thirteen people as Great Negotiators. The project, directed by my colleague Jim Sebenius, has given us the opportunity to commend our honorees’ outstanding work and to learn from... View Details
Wheeler, Michael A. "Christo and Jeanne‐Claude: The Negotiation of Art and Vice Versa." Negotiation Journal 36, no. 4 (Fall 2020): 471–487.
- 20 Dec 2010
- Research & Ideas
Panama Canal: Troubled History, Astounding Turnaround
were your impressions? A: Yes. The transit is not to be missed. Traveling through the channels blasted out of the rock is worth the price of admission, but the truly breathtaking sight is watching a gigantic containership slip through the... View Details
- 03 Feb 2015
- First Look
First Look: February 3
drive this reaction. February 2015 Perspectives on Psychological Science When Does Familiarity Promote Versus Undermine Interpersonal Attraction? A Proposed Integrative Model from Erstwhile Adversaries By: Finkel, Eli J., Michael I.... View Details
Keywords: Sean Silverthorne
- 07 Jul 2003
- Research & Ideas
4+2 = Sustained Business Success
provide quality products at a low price to low- and fixed-income consumers. Kmart, by contrast, couldn't seem to decide whether it was focusing on low- or middle-income consumers. What's more, it got distracted by a major foray into... View Details
- 07 May 2014
- What Do You Think?
How Should Wealth Be Redistributed?
diagnoses. Others advocated tax and non-tax solutions. The case against hasty change was made by Dave: "Market based capitalism is the greatest driving force of prosperity in the world today, but if we forget this and marginalize it through income redistribution,... View Details
Keywords: by James Heskett
- 26 Jun 2018
- First Look
New Research and Ideas, June 26, 2018
Shi, Thales S. Teixeira, and Michel Wedel Abstract—Consumers have an increasingly wide variety of options available to entertain themselves. This poses a challenge for content aggregators who want to effectively promote their video... View Details
Keywords: Dina Gerdeman