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- All HBS Web
(417)
- News (88)
- Research (281)
- Events (1)
- Multimedia (4)
- Faculty Publications (96)
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- 10 Oct 2017
- First Look
First Look at New Research and Ideas, October 10, 2017
in the diabetic space, became MannKind’s marketing partner and helped launch Afrezza in February, 2015. Although the drug had a black box warning and required doctors to perform a lung test on patients, expectations were high, with some... View Details
Keywords: Sean Silverthorne
- Research Summary
Clinical Trials as a setting for Health Policy and Management Research
The clinical trial marketplace is in flux. A decade ago, pharmaceutical firms almost exclusively conducted the study of their novel drug compounds within major academic medical centers. But today, industry-sponsored clinical trials are increasingly using community... View Details
- 14 Dec 2010
- First Look
First Look: Dec. 14
and suggests that corporate diversification can serve an important insurance function for investors. Download the paper: http://www.hbs.edu/research/pdf/10-101.pdf The Psychological Costs of Pay-for-Performance: Implications for Strategic... View Details
Keywords: Sean Silverthorne
- 25 Feb 2014
- First Look
First Look: February 25
in the country's economy during the past two decades, have brought together a group of economists and political scientists to systematically examine the impact of a wide range of factors affecting the economy's collapse, from the cost of... View Details
Keywords: Sean Silverthorne
- 23 Aug 2016
- First Look
August 23, 2016
companies has become available in the past 10 years. Myth Number 5: ESG adds value almost entirely by limiting risks. Reality: Along with lower risk and a lower cost of capital, companies with high ESG scores have also experienced... View Details
Keywords: Sean Silverthorne
- 20 Oct 2011
- Research & Ideas
Getting the Marketing Mix Right
individual-level choice behavior to be recovered from the data," according to the researchers. The team tested the new model by looking at the marketing of prescription drugs, namely, statins, used to lower cholesterol levels in... View Details
Keywords: by Dina Gerdeman
- 31 Mar 2023
- Research & Ideas
Can a ‘Basic Bundle’ of Health Insurance Cure Coverage Gaps and Spur Innovation?
Professor of Public Policy at Harvard’s John F. Kennedy School of Government, conducted the research with Katherine Baicker of the University of Chicago and Mark Shepard, associate professor of public policy at the Kennedy School. Addressing the high View Details
- 15 Jan 2013
- First Look
First Look: January 15
markets also plays a causal role in shifting investments to more novel startups-by lowering the cost of experimentation for early stage investors and allowing them to make riskier, and more novel, investments. Paper:... View Details
Keywords: Sean Silverthorne
- 28 Oct 2014
- First Look
First Look: October 28
increase reported revenues, matching the third-party estimate when provided. Firms also increase reported costs by 96 cents for every dollar of revenue adjustment, resulting in minor increases in total tax collection. Download working... View Details
Keywords: Carmen Nobel
- 01 Jun 2015
- Research & Ideas
The Surprising Benefits of Oversharing
conclusions about the costs of hiding information carry implications for individuals and companies alike. It turns out that who benefits from disclosing information has everything to do with how they reveal it. Match Game In What Hiding... View Details
Keywords: by Michael Blanding
- 25 Aug 2003
- Research & Ideas
Why IT Does Matter
cost performance of IT technologies over the first forty years changed by roughly 107, and for the foreseeable future will continue to evolve at the same rate. That is in sharp contrast to a train, which after eighty years moved six times... View Details
Keywords: by F. Warren McFarlan & Richard L. Nolan
- 02 Oct 2006
- Research & Ideas
Negotiating in Three Dimensions
the next time your talks seem stalled for deal-related reasons: Is price truly the only issue? Can we unbundle different aspects of what looks like a single issue and give each side what it values most—at low cost to the other side? Are... View Details
Keywords: by Martha Lagace
- 07 Jan 2002
- Research & Ideas
How Marketing Can Reduce Worldwide Poverty
on-the-ground advocacy—to go get a free eye exam or a blood pressure check-up. Easy. Your basic principles of sales and promotion will carry the day. If your charge is minimizing smoking or drug use, well, your job becomes rather more... View Details
Keywords: by Martha Lagace
- 29 Jan 2021
- Op-Ed
How Influencers, Celebrities, and FOMO Can Win Over Vaccine Skeptics
temporary price promotion strategy can create an act-now force related to the FOMO on the benefit. Any skepticism on pricing needs to heavily emphasize the cons of not taking the vaccine, such as the financial costs of a COVID-19... View Details
- 25 Apr 2005
- Research & Ideas
New Learning at American Home Products
1931 of John Wyeth & Brothers. In prescription drugs, the company's initial learning base emerged with the purchase in 1931 of John Wyeth & Brothers, a respected mid-sized Philadelphia drug company... View Details
- 19 Sep 2016
- Research & Ideas
Why Isn't Business Research More Relevant to Business Practitioners?
disciplines, where academic research is leading to the development of a second skin that could improve drug delivery or alerting farmers and scientists on how to reduce nitrous oxide emissions from agricultural farming. Harvard Business... View Details
- 27 Feb 2020
- Sharpening Your Skills
How Following Best Business Practices Can Improve Health Care
care, but there is another cost to be accounted for. Germany May Have the Answer for Reducing Drug PricesIn Germany, drugmakers must prove that a new medication’s benefits merit a higher price than existing... View Details
- 08 Mar 2016
- First Look
March 8, 2016
to lower prescription fill error rates, increase cost savings, and improve medication adherence. Purchase this case:... View Details
Keywords: Sean Silverthorne
- 12 Jul 2020
- Research & Ideas
Solving COVID'S Mental Health Crisis
community-based organizations. COVID-19 has disrupted GPP’s school-based activities, which include teacher training and the Teen Advisory Council, a program that supports students as they educate their peers about the dangers of View Details
- 30 May 2007
- Research & Ideas
Health Care Under a Research Microscope
system had been brought to the table. That's all changing now, and the major players seem increasingly receptive to rethinking the system. He points to the Medicare Drug Prescription Plan, launched in 2006,... View Details