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- 01 Dec 2009
- News
Faculty Research Online
“I Read Playboy for the Articles”: Justifying and Rationalizing Questionable Preferences When people behave in ways that might appear selfish, prejudiced, or perverted, they employ a host of strategies designed to justify questionable... View Details
- 01 Jun 2002
- News
The Mind Speaks, Marketers Listen
Calling HBS professor Gerald Zaltman “a maverick marketing professor,” the New York Times reported on the interactive technique he developed to gauge consumer preferences using visual images, semiotics, and neuroscience. “While the... View Details
- 01 Dec 2014
- News
Faculty Q&A: The New Brand Manager: You
consumers upfront to avoid making bad decisions that incite criticism. I prefer a more collaborative, co-creative approach with consumers—understanding how they are likely to respond to key branding changes before they are made, rather... View Details
Keywords: April White
- 01 Dec 2015
- News
Faculty Q&A: The Price Is Right
to behave in one of two ways. Some people prefer distributions that are more beneficial to themselves—“pro-selfs”—and some prefer distributions that are equal to or maybe even more beneficial to the other... View Details
Keywords: Julia Hanna
- 01 Apr 2000
- News
HBS Alumni Association Board of Directors: President's Report
databases: ABI/Inform, OneSource, and CareerSearch. This active committee will also survey graduates to understand how they currently use the Alumni Web site. The goal is to design a personal preference software agent that would allow... View Details
Keywords: Edmund A. Hajim (MBA '64)
- 01 Jun 2024
- News
The Exchange: Chance Encounters
families. I don’t want to discount all the benefits they get out of that arrangement. That said, my main skepticism of that preference comes from other research I’ve done on the metaverse, a vision for a 3D internet, and other digital... View Details
Keywords: Jen McFarland Flint
- 01 Jun 2014
- News
Century Marked
business education in general." Pictured above: one of the association's early gatherings in Swampscott, Massachusetts, in June 1922—when a three-piece suit was presumably preferred beachwear. View Details
Keywords: Dan Morrell
- 13 Jul 2020
- News
Locally Grown
local companies was dictated by Fenwick-Smith’s preferred working style and his convictions: He wanted lots of face time with young leaders and the burgeoning companies Aravaipa would fund, while also being mindful of the environmental... View Details
Keywords: April White
- 01 Jun 1997
- News
A Better Way to Go on Strike
stake, as is often the case in a strike by public employees, there would be no fund to accumulate and divide. And in some cases one side might prefer to bear the costs of an ordinary strike - if, for example, management replaced workers... View Details
- 01 Dec 2004
- News
Getting Personal
interactions between humans and technology. Are computers the perfect tool for customized marketing? The tailoring of messages via computer technology to a person’s interests based on past purchases or preferences is of course very... View Details
- 01 Sep 2020
- News
Maintaining a Resilient Democracy
as Braun’s or Harder’s are important, but Moss says what matters most “is that our leaders continue to believe deeply enough in our democracy to always work within it—to respect the democratic process without fail, even when doing so doesn’t seem to favor their party... View Details
Keywords: Deb Blagg
- 21 Jan 2014
- News
Climbing to New Heights
Petzel. "I was already toying with the idea of an MBA, and I was allowed to sit in on classes at MIT's Sloan School and at HBS. I found the atmosphere at Harvard totally different; I much preferred the interactive style." Petzel wasn't... View Details
Keywords: Robert S. Benchley
- 01 Sep 2004
- News
A Market-Based Prescription
are seriously ill or in pain, would you prefer a system where you have to find your own individual specialists, make sure they are communicating, and integrate your own care, or would you rather have a team that integrates itself around... View Details
- 17 Jan 2025
- News
Tracking Modern Air Travel’s Takeoff
important story was that we ultimately were successful and ended up putting together two airlines that were perfect for each other. My preference was not doing a hostile deal, my preference was to do a... View Details
- 15 Nov 2016
- News
Classroom Lessons Put Into Practice Abroad
and implement our idea for a kids’ menu,” says Jiang. “But we discovered that the consumer preferences and concepts of a bakery were completely different in Brazil. It challenged us to understand the customers’ mind-sets,” explains... View Details
- 01 Apr 1998
- News
Sparking Internet Commerce
businesses and organizations to provide users with a highly personalized selection of goods, services, and information." Employing passwords and aliases to ensure anonymity, individual users supply personal preference and choice... View Details
Keywords: Garry Emmons
- 02 Nov 2010
- News
Commanding Officers
Current and former students, such as Donovan Campbell (MBA 2007) have served with distinction in Iraq and Afghanistan, and the Armed Forces Alumni Association is one of the most active student clubs on campus. (One current HBS student, who View Details
- 19 Aug 2017
- News
Getting Off the Well-worn Farm Track
preferences will be in the future, and to make sure that we have the land portfolio that caters to that," he told the New Zealand Herald. Citing the advent of synthetic meat and the growing demands of a world population expected to hit 10... View Details
- 01 Oct 2001
- News
Carl M. Plochman III: A Savory Success
daughter and two stepchildren, he prefers to keep the question open-ended for now and focus on the company's continued growth and stability —a goal that's sure to keep fans of the classic hotdog-and-mustard combo happy for generations to... View Details
- 01 Jun 2013
- News
Leaning In to Gender Equity
and let opportunities for advancement pass them by—at least compared to their male peers. These observations are the real surprise thread winding through Lean In, and they have landed her in hot water with critics who prefer to pin most... View Details