Potential - Publications - Faculty & Research

14 Nov 2023
Research & Ideas

The Network Effect: Why Companies Should Care About Employees’ LinkedIn Connections

conclusion—professional social networks “may have potential benefits to companies, and not only to the individual,” says Frank Nagle, an assistant professor at Harvard Business School. “What we’re trying to say is there are many more jobs... View Details

Keywords: by Ben Rand

03 Oct 2023
What Do You Think?

Do Leaders Learn More From Success or Failure?

(Jay Yuno/iStock) Harvard Business School Professor Amy Edmondson’s recent thought-provoking book, Right Kind of Wrong, makes a strong case for the notion that we often learn a lot from failure—and in some cases, perhaps even more than we learn from success. This idea... View Details

Keywords: by James Heskett

09 Jan 2024
In Practice

Harnessing AI: What Businesses Need to Know in ChatGPT’s Second Year

contexts demonstrated that generative AI has the potential to enhance productivity (speed and efficiency of task completion), quality (precision in execution), and creativity (albeit with limitations). Notably, the simulation of synthetic... View Details

Keywords: by Rachel Layne; Information Technology

How Shein and Temu Conquered Fast Fashion

The platforms Shein and Temu match consumer demand and factory output, bringing Chinese production to the rest of the world. The companies have remade fast fashion, but their pioneering approach has the potential to go far beyond retail by linking diverse small... View Details

19 Sep 2023
HBS Case

How Will the Tech Titans Behind ChatGPT, Bard, and LLaMA Make Money?

says. “I think the basic economics of a generative AI are being overlooked.” In an interview, Wu discusses the challenging economics of AI, how business models are likely to differ from traditional software models, and some of the View Details

Keywords: by Ben Rand; Technology; Information Technology

12 PM – 1 PM EDT, 22 Sep 2023
Webinars: Career

Tech in the Job Search: ChatGPT for Job-Seekers

Join CPD and a former LinkedIn insider for an enlightening webinar and learn to harness the potential of AI tools like ChatGPT to revolutionize your job search experience. View Details

12 Apr 2022
News

Swiping Right: How Data Helped This Online Dating Site Make More Matches

02 May 2005
Research & Ideas

Four VCs on Evaluating Opportunities

What makes for the ideal entrepreneurial opportunity? To learn about the frameworks firms use when evaluating potential venture opportunities, Mike Roberts, executive director of the Arthur Rock Center for Entrepreneurship, and HBS senior... View Details

Keywords: by Lauren Barley

11 Apr 2024
In Practice

Why Progress on Immigration Might Soften Labor Pains

School experts discuss the current quandary and potential policy and corporate solutions. William Kerr: Untangling migration and employment The immigration system to the United States is very complex. We have many people coming at many... View Details

Keywords: by Rachel Layne

04 Jun 2020
Book

It’s Not About You: Why Leaders Need to Look Outward

to Empowering Everyone Around You, Frei and Morriss argue that a true leader is focused on empowering others, not on their own power or prowess. Through helping to unleash the full potential of those they lead, a brave leader increases... View Details

Keywords: by Kristen Senz

10 Dec 2021
News

Truth Be Told: Unpacking the Risks of Whistleblowing

07 Dec 2021
Op-Ed

Want to Build Better Leaders? Focus on Mindset, Skills, Knowledge

Middle management used to be the place where careers stalled, but the COVID-19 pandemic has turned that notion on its head. In fact, mid-level leaders possess more agency now than at any other time in recent history. The tight job market is opening up new opportunities... View Details

Keywords: by Hise Gibson and Shawnette Rochelle

31 Jan 2023
Research & Ideas

It’s Not All About Pay: College Grads Want Jobs That ‘Change the World’

potentially lowering wage inequality in the labor markets.” The findings come at a time that communities expect more from companies and HR departments wrestle with the vexing combination of economic concerns and labor shortages. While the... View Details

Keywords: by Rachel Layne

08 Dec 2022
HBS Case

The War in Ukraine and Nestlé’s Moral Dilemma: Stay or Leave Russia?

Nestlé, the world’s largest food and beverage company, faced a difficult choice last February as Russian tanks rolled across Ukraine, and the 24/7 news and social media cycle amplified the company’s every move. CEO Mark Schneider was petitioned directly by Ukraine... View Details

Keywords: by Michael Blanding; Consumer Products

12 Sep 2022
Research & Ideas

When Experts Play It Too Safe: Innovation Lessons from a NASA Experiment

When evaluating whether to invest in a new idea, senior executives often rely on experts. But these advisers often favor ideas that are easy to execute over tough-to-pull-off but potentially groundbreaking plans. The risk for companies:... View Details

Keywords: by Rachel Layne; Aerospace

18 Jun 2024
Research & Ideas

What Your Non-Binary Employees Need to Do Their Best Work

When Katherine Coffman presents her research findings about how gender stereotypes shape the behavior of men and women in the workplace, she is often asked: What about non-binary individuals? “People understandably keep asking, ‘What about people other than men and... View Details

Keywords: by Michael Blanding

18 Jan 2022
News

How Eliminating Non-Competes Could Reshape Tech

30 May 2023
Research & Ideas

Can AI Predict Whether Shoppers Would Pick Crest or Colgate?

came from a sample of customers.” While the recent emergence of ChatGPT has reignited fears that machines may replace humans in the workplace, the results of this study don’t necessarily mean that AI is going to gut marketing departments, the researchers say. Instead,... View Details

Keywords: by Kristen Senz

August 2020 (Revised October 2024)
Case

Digital Marketing at HBS Online

By: Sunil Gupta and Rajiv Lal

In July 2020, the management team of Harvard Business School Online (HBS Online) had to decide how to allocate its marketing budget for fiscal year 2021 between various digital channels and its portfolio of courses. Since its launch in 2014, HBS Online had grown to... View Details

Keywords: Marketing Strategy; Advertising; Digital Marketing; Marketing Channels; Brands and Branding; Business Education; Education Industry; United States; Boston

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