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Show Results For
- All HBS Web
(7,507)
- People (37)
- News (1,714)
- Research (4,610)
- Events (43)
- Multimedia (59)
- Faculty Publications (3,027)
- Article
Product Positioning in a Two-Dimensional Vertical Differentiation Model: The Role of Quality Costs
By: Dominique Lauga and Elie Ofek
We study a duopoly model where consumers are heterogeneous with respect to their willingness to pay for two product characteristics and marginal costs are increasing with the quality level chosen on each attribute. We show that while firms seek to manage competition... View Details
Keywords: Duopoly and Oligopoly; Customers; Quality; Product Positioning; Competition; Management; Cost; Product
Lauga, Dominique, and Elie Ofek. "Product Positioning in a Two-Dimensional Vertical Differentiation Model: The Role of Quality Costs." Marketing Science 30, no. 5 (September–October 2011): 903–923.
- Article
Happiness Runs in a Circular Motion: Evidence for a Positive Feedback Loop between Prosocial Spending and Happiness
By: Lara B. Aknin, Elizabeth W. Dunn and Michael I. Norton
We examine whether a positive feedback loop exists between spending money on others (i.e. prosocial spending) and happiness. Participants recalled a previous purchase made for either themselves or someone else and then reported their happiness. Afterward, participants... View Details
Aknin, Lara B., Elizabeth W. Dunn, and Michael I. Norton. "Happiness Runs in a Circular Motion: Evidence for a Positive Feedback Loop between Prosocial Spending and Happiness." Journal of Happiness Studies 13, no. 2 (April 2012): 347–355.
- 2010
- Working Paper
Integrity: A Positive Model That Incorporates the Normative Phenomena of Morality, Ethics, and Legality Abridged
By: Werner H. Erhard, Michael C. Jensen and Steve Zaffron
We present a positive model of integrity that, as we distinguish and define integrity, provides powerful access to increased performance for individuals, groups, organizations, and societies. Our model reveals the causal link between integrity and increased... View Details
Keywords: Trust; Performance Productivity; Information Technology; Knowledge; Moral Sensibility; Opportunities; Competitive Advantage; Legal Liability; Cost vs Benefits
Erhard, Werner H., Michael C. Jensen, and Steve Zaffron. "Integrity: A Positive Model That Incorporates the Normative Phenomena of Morality, Ethics, and Legality Abridged." Harvard Business School Working Paper, No. 10-061, February 2010.
- 1 Aug 2003
- Conference Presentation
Positive Psychology in the Workplace: The Best (and Worst) Days at Work.
- March 2007
- Article
Authority, Risk, and Performance Incentives: Evidence from Division Manager Positions inside Firms
By: Julie Wulf
I show that performance incentives vary by decision-making authority of division managers. For division managers with broader authority, i.e., those designated as corporate officers, both the sensitivity of pay to global performance measures and the relative importance... View Details
Keywords: Motivation and Incentives; Performance; Risk and Uncertainty; Business Model; Globalization; Measurement and Metrics; Status and Position; Forecasting and Prediction; Business Divisions
Wulf, Julie. "Authority, Risk, and Performance Incentives: Evidence from Division Manager Positions inside Firms." Journal of Industrial Economics 55, no. 1 (March 2007): 169–196.
- 16 Jul 2024
- Blog Post
Driving Positive Impact on Community and Climate with Ben Schutzman (MBA 2016)
transportation angle of cities and, more specifically, how we can positively impact people in communities with better infrastructure and transportation services. Tell us a little bit about your career journey since graduating. I knew that... View Details
- Article
The Asymmetric Experience of Positive and Negative Economic Growth: Global Evidence Using Subjective Well-being Data
By: Jan-Emmanuel De Neve, George Ward, Femke De Keulenaer, Bert Van Landeghem, Georgios Kavetsos and Michael I. Norton
Are individuals more sensitive to losses than gains in terms of economic growth? We find that measures of subjective well-being are more than twice as sensitive to negative as compared to positive economic growth. We use Gallup World Poll data from over 150 countries,... View Details
De Neve, Jan-Emmanuel, George Ward, Femke De Keulenaer, Bert Van Landeghem, Georgios Kavetsos, and Michael I. Norton. "The Asymmetric Experience of Positive and Negative Economic Growth: Global Evidence Using Subjective Well-being Data." Review of Economics and Statistics 100, no. 2 (May 2018): 362–375.
- 2006
- Working Paper
Identity, Interpretation and Influence: Positive Community through Language among San Pedro Longshoremen
McGinn, Kathleen L. "Identity, Interpretation and Influence: Positive Community through Language among San Pedro Longshoremen." Harvard Business School Working Paper, No. 06-031, January 2006.
- 2008
- Conference Presentation
Analyzing and Using Data From Global Positioning Systems and Digital Imagery in Mathematics Courses
By: F. Wattenberg, K. Erickson, J. Helms, K. DeGregory and Hise O. Gibson
Wattenberg, F., K. Erickson, J. Helms, K. DeGregory, and Hise O. Gibson. "Analyzing and Using Data From Global Positioning Systems and Digital Imagery in Mathematics Courses." Paper presented at the 20th International Conference for Technology in Collegiate Mathematics (ICTCM), San Antonio, TX, 2008.
- July 2010
- Teaching Note
Metabical: Positioning and Communications Strategy for a New Weight Loss Drug (Brief Case)
By: John A. Quelch and Heather Beckham
Teaching note to case #4240. View Details
- February 2016
- Article
Positive and Normative Judgments Implicit in U.S. Tax Policy, and the Costs of Unequal Growth and Recessions
By: Benjamin B. Lockwood and Matthew Weinzierl
Calculating the welfare implications of changes to economic policy or shocks to the economy requires economists to decide on a normative criterion. One way to make that decision is to elicit the relevant moral criteria from real-world policy choices, converting a... View Details
Lockwood, Benjamin B., and Matthew Weinzierl. "Positive and Normative Judgments Implicit in U.S. Tax Policy, and the Costs of Unequal Growth and Recessions." Journal of Monetary Economics 77 (February 2016): 30–47. (Also Harvard Business School Working Paper, No. 14-119, June 2014.)
- 2009
- Chapter
Checking Your Identities at the Door? Positive Relationships Between Non-Work and Work Identities
By: Nancy Rothbard and Lakshmi Ramarajan
In this chapter we examine factors that enable individuals to experience compatibility between their work and non-work identities. Specifically, we suggest that identity compatibility is influenced by (a) the extent to which individuals can control the co-activation of... View Details
Rothbard, Nancy, and Lakshmi Ramarajan. "Checking Your Identities at the Door? Positive Relationships Between Non-Work and Work Identities." In Exploring Positive Identities and Organizations: Building a Theoretical and Research Foundation, edited by Laura M. Roberts and Jane E. Dutton. Psychology Press, 2009.
- 1 Aug 2007
- Conference Presentation
What Good is Leadership? New Insights from Viewing Leadership from a Positive Organizational Scholarship Perspective
By: Scott Snook
- April 2020
- Case
Apple Inc. in 2020
By: David B. Yoffie and Daniel Fisher
After a decade as CEO, Tim Cook is facing one of his biggest strategic transitions of his tenure. While Apple had performed spectacularly well under Cook, Apple's core business was maturing. Sales of iPhones, iPads, and Macs were flat or down. However, Apple's new... View Details
Keywords: Innovation; Market Positioning; Marketing Implementation; Planning; Products; Strategic Positioning; Strategy; Information Technology; Competitive Strategy; Technological Innovation; Competitive Advantage; Product Positioning; Communication; Competition; Leadership; Strategic Planning; Computer Industry; Telecommunications Industry; Technology Industry
Yoffie, David B., and Daniel Fisher. "Apple Inc. in 2020." Harvard Business School Case 720-454, April 2020.
- November 2010
- Article
Capitalizing on the Underdog Effect
By: Anat Keinan, Neeru Paharia and Jill Avery
This article presents the results of a study that investigated the use of the underdog effect in marketing. The idea of triumphing over disadvantages by impassioned determination is said to be a powerfully positive image, which can lead consumers to choose a brand over... View Details
Keywords: Marketing; Brand Management; Brands; Brand Positioning; Competitive Positioning; Competition; Brands and Branding; Advertising Campaigns; Marketing Communications; Marketing Strategy; Advertising Industry; Apparel and Accessories Industry; Beauty and Cosmetics Industry; Consumer Products Industry; Fashion Industry; Food and Beverage Industry
Keinan, Anat, Neeru Paharia, and Jill Avery. "Capitalizing on the Underdog Effect." Harvard Business Review 88, no. 11 (November 2010): 32.
- Article
Modes of Technology Transfer as a Function of Position in the Research-Development-Technical Service Spectrum
By: Michael Tushman and T. J. Allen
Tushman, Michael, and T. J. Allen. "Modes of Technology Transfer as a Function of Position in the Research-Development-Technical Service Spectrum." Academy of Management Journal 22, no. 4 (December 1979): 694–708.