Political Campaigns - Publications - Faculty & Research

October 2021 (Revised November 2022)
Case

The 2012 Spanish Labor Reform: Lifting All Boats, or Leveling Down?

By: Vincent Pons, Rafael Di Tella, Santiago Botella and Elena Corsi

Since 1978, Spain had struggled to control unemployment. The country’s labor law was protective of employees hired long-term and companies used temporary contracts as buffers. In 2012, amid economic recession and a 23.6% unemployment rate, a center-right government of... View Details

Keywords: COVID-19 Pandemic; Labor Market; Unemployment; Recession; Globalized Markets and Industries; Government Legislation; International Relations; Working Conditions; Employment; Labor Unions; Contracts; Social Issues; Public Opinion; Governing Rules, Regulations, and Reforms; Spain; European Union

Citation

Educators

Purchase

09 Nov 2016
Op-Ed

6 Lessons from Donald Trump's Winning Marketing Manual

register. It did for Trump, but not for Clinton. Close the sale. Political marketing requires you win a plurality of votes not every day but on a single day once in four years. Timing is everything. Trump learned what worked and what... View Details

Keywords: by John A. Quelch

21 Nov 2019
Research & Ideas

Do TV Debates Sway Voters?

87 percent, during the two months before an election, indicating that the information received in this period matters overall. Voters who switched candidates didn’t change their policy preferences. Voters’ policy views remained consistent, despite the onslaught of... View Details

Keywords: by Danielle Kost

08 Mar 2019
Research & Ideas

Seven Negotiation Lessons from Amazon's HQ Disaster in Queens

upfront take-it-or-leave-it demands run higher rejection risks than more back and forth negotiations.] The frequent failures of DAD-style negotiation have led some project advocates to seek consensus among all stakeholders. In a city like Queens, riven with many... View Details

Keywords: by James K. Sebenius; Real Estate; Construction

20 Jul 2010
First Look

First Look: July 20

away from Brazil (as Vale increased its exports to China and purchased Chinese vessels to ship iron ore to Asia) were reasons to start an open campaign to pressure Vale and Roger Agnelli to invest in integrated steel mills in Brazil. In... View Details

Keywords: Martha Lagace

March 2025
Case

Sarojini Naidu: Courage of the Nightingale

By: Ranjay Gulati, Malini Sen and Anjali Raina

Indian poet and freedom fighter and mother of four, Sarojini (Chattopadhyay) Naidu, could not hold back. As the protestors marched ahead without retaliating against the police’s blows, she stepped forward to join them. A British officer approached Naidu and touched her... View Details

Keywords: Gender; Leadership; Personal Development and Career; Motivation and Incentives; Power and Influence; Government and Politics; India; Asia

Citation

Educators

23 Nov 2010
First Look

First Look: November 23

answered the same questions directly but with less eloquence. We comment on the implications of this research for political campaigns and business management. Read the paper:... View Details

Keywords: Sean Silverthorne

12 Dec 2017
First Look

New Research and Ideas, December 12, 2017

varying political color, such as with Néstor Kirchner (2003–2007), the popular president who helped lead the country out of the financial crisis. But its relationship with the government changed in 2008 when a divisive agricultural export... View Details

Keywords: Sean Silverthorne

29 Sep 2009
First Look

First Look: September 29

Brookings, 2009) Abstract Energy policy is on everyone's mind these days. The U.S. presidential campaign focused on energy independence and exploration (drill, baby, drill), climate change, alternative fuels, even nuclear energy. But... View Details

Keywords: Martha Lagace

07 May 2014
What Do You Think?

How Should Wealth Be Redistributed?

self-evident: campaign donation limitations The 'playing field' would still be unequal but less severely so." Albert Stepanchic had a suggestion that hit close to home: "If I were evaluating the redistribution of wealth, I'd... View Details

Keywords: by James Heskett

17 Nov 2016
Op-Ed

What's Behind the Unexpected Trump Support from Women

Before last week’s election, polls and pundits suggested that Donald Trump’s presidential campaign was doomed to failure, because it could not attract enough votes from women, who saw him as a misogynist—and worse. Conventional wisdom... View Details

Keywords: by Laura Morgan Roberts and Robin Ely

04 Apr 2022
What Do You Think?

As Disney Board Chair, What Would You Advise CEO Bob Chapek Regarding 'Don’t Say Gay'?

reassessing our approach to advocacy—including political giving in Florida and beyond.” He also announced that Disney had signed the Human Rights Campaign’s statement opposing such legislative efforts and had pledged $5 million in support... View Details

Keywords: by James Heskett

09 Apr 2019
First Look

New Research and Ideas, April 9, 2019

Western firms sought access to resources, and they faced little political risk due to Western imperialism. The main risks were logistical due to infrastructure and technological inadequacies. During the Great Reversal between 1929 and... View Details

Keywords: Dina Gerdeman

08 May 2023
Research & Ideas

How Trump’s Anti-Immigrant Rhetoric Crushed Crowdfunding for Minority Entrepreneurs

greater difficulty in fundraising for minority creators.” The fear index surged when former President Donald Trump, with a barrage of anti-immigrant rhetoric, launched his first campaign in 2015, and continued speaking disparagingly of... View Details

Keywords: by Scott Van Voorhis

04 Dec 2018
First Look

New Research and Ideas, December 4, 2018

firm disclosures. Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=55303 November 2018 Australian Economic History Review Business, Governments and Political Risk in South Asia and Latin America since 1970 By: Jones, G.,... View Details

Keywords: Dina Gerdeman

25 Jun 2007
Research & Ideas

HBS Cases: Beauty Entrepreneur Madam Walker

Bundles, one of Walker's descendants who authored the biography On Her Own Ground: The Life and Times of Madam C.J. Walker, told MBA students at Harvard that her great-great-grandmother wanted to help women look and feel better. View Details

Keywords: by Martha Lagace; Beauty & Cosmetics

18 Sep 2017
Research & Ideas

'Likes' Lead to Nothing—and Other Hard-Learned Lessons of Social Media Marketing

social media campaign during thre presidential election to woo Bernie Sanders supporters. John advised against it. “I said, ‘You’re not a political brand and this feels off-strategy for you,’” John says. The... View Details

Keywords: by Dina Gerdeman; Advertising; Technology

31 Aug 2021
Book

Feeling Powerless at Work? Time to Agitate, Innovate, and Orchestrate

power really works." In many ways, the book comes across as a sort of modern update of Machiavelli’s classic political treatise on power, but with plenty of non-Machiavellian twists. Instead of talking about how princes, plutocrats, and... View Details

Keywords: by Jay Fitzgerald

21 Feb 2019
Research & Ideas

Voter ID Laws Don't Work (But They Don't Hurt Anything, Either)

certainly controversial, but political pundits rarely ask a key question: Do they actually work? A new research paper reaches a surprising conclusion: These rules don't impact voter fraud or public confidence, nor do they dampen... View Details

Keywords: by Sean Silverthorne

18 Jun 2018
Research & Ideas

Warning: Scary Warning Labels Work!

Marketers can make a bottle of sugar water look like golden elixir. Can health advocates sour the taste for consumers? (SteveDF) San Francisco is in a three-year battle with the American Beverage Industry over whether soda companies can be forced to include consumer... View Details

Keywords: by Dina Gerdeman; Advertising; Public Relations

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