Political Brands - Publications - Faculty & Research

12 Mar 2021
News

My Favorite Case

four to one. When another premium brand lowers its wholesale price in an attempt to stimulate sales, Heublein’s president decides to increase the price of Smirnoff and put the additional revenue into advertising. This case taught me that... View Details

Keywords: Business Schools & Computer & Management Training; Educational Services

27 Feb 2017
Research & Ideas

Reputation is Vital to Survival in Turbulent Markets

officials randomly changing rules without due process or checks and balances. You might have, in extreme circumstances, maximum economic instability. Or you might have political instability; you might have unrest in the streets. There is... View Details

Keywords: by Sean Silverthorne

Web

Courses by Faculty Unit - Course Catalog

Economics Matthew Weinzierl Spring 2026 Q3 1.5 Understanding Africa: Business, Entrepreneurship, Political Economy and the Complexities of a Continent (also listed under General Management) Hakeem I. Belo-Osagie Fall 2025 Q1Q2 3.0... View Details

06 Nov 2018
Research & Ideas

8 Ways to Make Olympic Stadiums Useful After the Games End

the 2028 Games as well. Despite the cost involved, competition to host the Olympics will no doubt continue. Political and financial risks aside, it’s hard to think of a more visible branding opportunity for... View Details

Keywords: by Julia Hanna; Sports

22 Feb 2022
News

Breaking News

like a local newsroom but are actually pumping out politically motivated material. It is also incredibly difficult to build a digital brand in this environment, and the platforms with the biggest audiences,... View Details

Keywords: Jen McFarland Flint; illustration by Dana Smith; News, Library, Internet, and Other Services; Information

18 Oct 2017
Research & Ideas

How Economic Clusters Drive Globalization

two locations shared knowledge of palm oil production even as they competed for market share—a contest that Malaysia eventually won thanks to its more stable political climate and higher quality of institutions. “Because the Malaysian... View Details

Keywords: by Julia Hanna; Agriculture & Agribusiness

15 Jan 2013
First Look

First Look: January 15

only player in its segment to have a national presence. Headquartered in Chennai, India, the company built its unique national brand by emphasizing innovation, customer centric practices, quality, and honesty across the store's retail... View Details

Keywords: Sean Silverthorne

01 Jun 2024
News

Alumni and Faculty Books

Edited by Margie Kelley Alumni Books Debunking Teenagers: 200 Research-Based Parenting Strategies to Help Your Adolescent Successfully Navigate the “Tempteen” Years By Daphne Adler (MBA 2004) Independently Published Why are teenagers constantly tempted to behave... View Details

23 Jun 2008
Research & Ideas

Innovative Ways to Encourage Personal Savings

college roommates who worked in South Central Los Angeles as a community organizer. He was bemoaning the lack of financial services to people who lived there. As a result, I became very interested in what we might call "consumer" or "household" finance. This View Details

Keywords: by Martha Lagace; Financial Services

07 Aug 2012
Research & Ideas

Off and Running: Professors Comment on Olympics

of the American Marketing Association's 2010 Sports Marketing Lifetime Achievement Award. The power of "The Rings"—the brand power of the Olympics—derives from the global recognition of the five rings (representing the five... View Details

Keywords: Re: Multiple Faculty; Sports

03 May 2010
Research & Ideas

What Is the Future of MBA Education?

economics and political system. Datar: MBAs need to understand what it means to be a general manager in a global world and the differences in institutions, norms, cultures, and legal frameworks. It would be fascinating, for example, to... View Details

Keywords: by Martha Lagace; Education

02 Jun 2003
Research & Ideas

Why Have Marketers Ignored America’s Man-of-Action Hero?

Douglas B. Holt says brand managers have little appreciation for how myths in American culture can be used to create "extraordinary" brand-building opportunities. In this e-mail interview, Holt discusses a recent working paper... View Details

Keywords: by Manda Salls

29 Nov 2013
Working Paper Summaries

Surfacing the Submerged State with Operational Transparency in Government Services

Keywords: by Ryan W. Buell, Ethan Porter, and Michael I. Norton

03 May 2021
What Do You Think?

Where Does CEO Activism Go From Here?

(Image credit: iStockphoto/adamkaz) CEO activism entered a new chapter with the decision by more than 200 leaders of large corporations last month to publicly declare their support for voting rights for Americans and, by extension, their opposition to View Details

Keywords: by James Heskett

Profile

Rocio Parra

term, I'm looking forward to working in an operational role where I get to share in the management of a brand and strategy execution. I look forward to both the analytical and creative aspects of my job as an associate marketing manager.... View Details

Keywords: Retail

September 1992 (Revised March 1993)
Case

Empresas ICA and the Mexican Road Privatization Program

By: Willis M. Emmons III and Monica Brand

Mexico's largest construction company, Empresas ICA, makes an initial public offering to international equity investors in April 1992 to help fund its participation in an ambitious new private-sector approach to highway development. Under the new program, launched by... View Details

Keywords: Construction; Transportation Networks; Infrastructure; Privatization; Private Equity; Investment; Initial Public Offering; Private Sector; Government and Politics; Policy; Construction Industry; Mexico

Citation

Find at Harvard

12 Mar 2014
Research & Ideas

Entrepreneurship and Multinationals Drive Globalization

political risk, only recovered ownership of the Nivea brand in the United States and Britain in 1973 and 1992 respectively. Neither contracts nor trust could protect German firms from the consequences of the... View Details

Keywords: by Sean Silverthorne; Beauty & Cosmetics; Manufacturing; Consumer Products; Pharmaceutical

12 Nov 2008
Research & Ideas

The Marketing of a President

believe in." The emotional appeal was buttressed with solid and specific policy details. The ability to combine emotional with functional benefits and the discipline to be consistent in positioning and message delivery are core to all successful View Details

Keywords: by John Quelch

May 1995
Background Note

Note on Product Liability

By: Willis M. Emmons III, Monica Brand and Greg Keller

This note provides an overview to the evolution and current state of product liability law in the United States. View Details

Keywords: Goods and Commodities; Legal Liability; Safety; Product Marketing; Business Strategy; Policy; Government and Politics; United States