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Show Results For
- All HBS Web
(655)
- People (2)
- News (215)
- Research (317)
- Multimedia (1)
- Faculty Publications (57)
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- 11 Feb 2020
- Sharpening Your Skills
10 Rules Entrepreneurs Need to Know Before Adopting AI
of the industry in terms of adopting AI. Is the industry mature, with infrastructure already in place to collect data and ready to implement? Are industry stakeholders willing to adopt AI? Do they agree with you on the value of potential... View Details
Keywords: by Rocio Wu
- 23 Jun 2008
- Research & Ideas
Innovative Ways to Encourage Personal Savings
savings difficult by changing the savings decision-making process, the time and place for savings, or the cost-benefit of savings itself. Such ideas could help low- to moderate-income households, and anyone else, build assets and put... View Details
- 03 May 2010
- Research & Ideas
What Is the Future of MBA Education?
economics and political system. Datar: MBAs need to understand what it means to be a general manager in a global world and the differences in institutions, norms, cultures, and legal frameworks. It would be fascinating, for example, to have student teams work on an... View Details
- 18 Oct 2017
- Research & Ideas
How Economic Clusters Drive Globalization
movement built a reputation for Costa Rica as a natural paradise and conservation hub,” Giacomin observes. “At the same time, local actors took advantage of this brand identity to build mainstream tourist facilities that weren’t in line... View Details
- 27 Nov 2000
- Research & Ideas
The Dynamics of Standing Still: Firestone Tire & Rubber and the Radial Revolution
convert existing factories, but that this "quick fix" would prove insufficient in the long term and that Firestone would need to build a dedicated radial factory. The Committee, according to the minutes, "instructed Mr. DiFederico to proceed immediately... View Details
- 16 Feb 2004
- Research & Ideas
Marketing Wine to the World
program, I had the opportunity to write a new case about Robert Mondavi. As I conducted the research for the case, I became more fascinated with the changes taking place in the industry globally, as well as the marked differences between... View Details
- 23 Sep 2013
- Research & Ideas
Status: When and Why It Matters
evidence that buyers are willing to place a premium on status, holding constant quality and the reputation for quality." What sounds easy in theory may be difficult in practice, however: "Look around and you may be hard-pressed... View Details
Keywords: by Dina Gerdeman
- 28 Oct 2019
- Research & Ideas
Brick-and-Mortar Stores Are Making a Comeback
retail. Q: What’s different about the physical storefront in this renaissance of retail? Jill Avery: There’s a lot of experimentation around what a store is and what it could do. In this new worldview, a store has to create a branded... View Details
- 02 Sep 2014
- First Look
First Look: September 2
are placed in perspective. Identifying and understanding one's brand heritage and the importance of brand stewardship are reinforced. Suggestions for further research-The... View Details
Keywords: Sean Silverthorne
- 15 Jan 2019
- First Look
New Research and Ideas, January 15, 2019
acquisition by—industry giant Heineken. Purchase this case:https://hbsp.harvard.edu/product/418017-PDF-ENG Harvard Business School Case 519-007 The Brand Management of Places The View Details
Keywords: Dina Gerdeman
- 18 Nov 2008
- First Look
First Look: November 18, 2008
charity" only on days that they visit their place of worship; on other days of the week, religiosity has no effect. Notably, the result persists after controlling for a host of factors that may influence bidding, but disappears when... View Details
Keywords: Martha Lagace
- 09 Jun 2003
- Research & Ideas
The Challenge of the Multi-site Nonprofit
unique characteristics that differentiate them from for-profit concerns: The real value creators for nonprofits are the dispersed units, where money is raised and good deeds accomplished. With for-profits, headquarters is usually where the value is created. A constant... View Details
Keywords: by Sean Silverthorne
- 14 Oct 2013
- Research & Ideas
Blockbuster! Why Star Power Works
Q: Why is it so effective? A: A wide range of factors explains its success. For one, strong brands and high production values matter. Scale also brings marketing advantages: It is relatively cost-efficient to advertise those tent-pole... View Details
- 06 Mar 2006
- Research & Ideas
Winners and Losers at the Olympics
Miller. Here was the number one male skier in the world making it clear to one and all that he just didn't care or worse, was doing his best to do badly. That really hurts. He went from anointed to disjointed. Q: What do you think of the Olympics View Details
- 08 Dec 2014
- Research & Ideas
A Manager’s Guide to International Strategy
a tradeoff here, in terms of how similar a product will be around the world and what sort of product range a company will offer," Collis says. Will a company allow for local variation and differences in taste, and what will its differences be, if any, when it comes to... View Details
Keywords: by Julia Hanna
- 07 Aug 2012
- Research & Ideas
Off and Running: Professors Comment on Olympics
of the American Marketing Association's 2010 Sports Marketing Lifetime Achievement Award. The power of "The Rings"—the brand power of the Olympics—derives from the global recognition of the five rings (representing the five... View Details
- 23 Feb 2004
- Research & Ideas
How Corporate Responsibility is Changing in Asia
Asia," held at the Asia Business Conference on February 14 at Harvard Business School. Ever since the public outcry in the 1990s over the wages paid by Nike to its Asian factory workers, the issue of multinational corporate social responsibility (CSR) and its... View Details
Keywords: by Julia Hanna
- 10 Aug 2016
- Research & Ideas
Prospective Students Steer Clear of Schools Rocked by Scandal
lot gets done at the university, and it may be a safer place to be, at least for the next few years.” Yet the sunny period following a scandal doesn’t necessarily last; five years later, the chance of another incident bounces right back... View Details
- 07 Nov 2007
- Op-Ed
How Marketing Hype Hurt Boeing and Apple
production delays (the Airbus 380 is two years behind schedule) and customers know this when they place their orders. They will simply operate their existing 747s and 777s a little longer. In addition, no airline manufacturer ever wants... View Details
- 10 Jan 2005
- Research & Ideas
Motivation and the Cross-Sector Alliance
see more sustainable ventures when motivations are placed higher and closer to either end of the spectrum (utilitarian or altruistic drives), becoming most sustainable when they become strong and blended, as represented in the northeast... View Details